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EXHIBITOR Online Extras
January 2018
FROM THE ARCHIVES
Deli Meet
Read how Gilson Graphics served up a whimsical deli-themed integrated-marketing campaign at GlobalShop that communicated its metaphorical menu of services, increased leads by 137 percent, and nabbed a Sizzle Award in the process. more
AWARDS PROGRAM
Corporate Event Awards
Our 15th Annual Corporate Event Awards program honors excellence in event-marketing strategy and execution. Winners receive a custom trophy and will be featured in the August issue of EXHIBITOR magazine. For more information, visit www.ExhibitorOnline.com/Awards/cea before the Jan. 15 final deadline.
ONLINE LEARNING
An Adventure in Budgeting: Making Trade-offs
Business-management expert Marc Goldberg, CME, leads this advanced online-learning session on Feb. 13. Participants will be instructed on how to address a dilemma face-to-face marketers confront all too often: having a list of objectives and a set of strategies to achieve them – but not the requisite budget. more
TREND OF THE MONTH
High-Tech Interactives
This first installment of EXHIBITOR Magazine's Trend of the Month video series, sponsored by Access TCA Inc., highlights some of the new tools and technologies that are rapidly changing the face of face-to-face marketing strategies, such as augmented- and virtual-reality systems and immersive touchscreen activations. more
YEAR IN REVIEW
The Best of 2017
A new year is upon us, and 2018 is sure to be filled with an exciting mix of challenges and opportunities. But before you plunge ahead and start checking items off your to-do list, reflect on the year that was and revisit the case studies, profiles, how-to guides, and columns that generated the most traffic on EXHIBITOR's website in 2017. more
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