| Budget Management |
Career/Life Balance |
Exhibit Design |
| Exhibit Elements & Technology |
Exhibit Graphics |
Exhibit Properties Management |
| Global Exhibiting |
Green Exhibiting |
Logistics & On-Site Management |
| Low Budget/High Profile Strategies |
Measuring Performance |
PR & Media |
| Presentations & Demonstrations |
Program Management |
Promotions & Traffic Builders |
| Show & Space Selection |
Staffing |
Strategic Planning & Management |
| Themes & Integrated Marketing |
Transportation & Shipping |
Vendor Management |
|
 |
| SELECTED ARTICLE |
 |
 |
|
Title:
Five Ways to Make Your Small Exhibit More Effective
Industry experts weigh in on how to give your small booth a competitive edge. |
| Author: Nicole Brudos Ferrara |
| Publication Date: January, 2005 |
| Length: 5 pages (incl. cover pages) |
 |
| Article Summary |
|
| How can you get the most bang for the buck in a small exhibit – especially when you're competing against bigger booths and budgets? You can't outspend other exhibitors, but you can outsmart them. Industry experts explain how to make a million-dollar bang on a penny-pinching budget. Suggestions fall into five categories: 1. promote until you drop, 2. focus your graphic, 3. do it yourself, 4. design for change, and 5. think outside the booth.
|
|
|
| ORDER THIS ARTICLE |
|
|
 |
| Top of Page |
|
|
