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Title:
Show Selection - The Five-Step Shuffle
Skip Cox's method for employing realistic rationale instead of Russian roulette to plan your show schedule. |
| Author: Carla Waldemar |
| Publication Date: January, 2006 |
| Length: 8 pages (incl. cover pages) |
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| Article Summary |
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| Skip Cox, president of Exhibit Surveys Inc., offers a five-step approach to show selection. Learn the ins and outs of his strategy, which includes 1) Research your company's objectives, 2) Seek customer feedback, 3) Create a master list of shows, 4) Analyze the list, and 5) Create your shortlist.
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