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Title:
Foam and Function
Exhibit Concepts Inc. uses its noodle to create a memorable booth that buoys up its creative image and keeps key messages afloat with attendees. |
| Author: Elisabeth Miller |
| Publication Date: January, 2009 |
| Length: 6 pages (incl. cover pages) |
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| Article Summary |
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| At EXHIBITOR2006, exhibit house Exhibit Concepts Inc. went the traditional route, with a high-class exhibit gallery featuring framed photos of its rental properties. But for EXHIBITOR2007, the company wanted an exhibit as out-of-the-box as the company and its staff. Learn how Exhibit Concepts turned roughly 40, 5-foot swimming-pool "noodles" into a 20-by-20-foot exhibit. At a total cost of around $50,000 (including everything from the booth space to staff travel), the creative and cost-effective campaign not only generated a positive ROI, but also resulted in a 49-percent decrease in cost per lead.
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