| Budget Management |
Career/Life Balance |
Exhibit Design |
| Exhibit Elements & Technology |
Exhibit Graphics |
Exhibit Properties Management |
| Global Exhibiting |
Green Exhibiting |
Logistics & On-Site Management |
| Low Budget/High Profile Strategies |
Measuring Performance |
PR & Media |
| Presentations & Demonstrations |
Program Management |
Promotions & Traffic Builders |
| Show & Space Selection |
Staffing |
Strategic Planning & Management |
| Themes & Integrated Marketing |
Transportation & Shipping |
Vendor Management |
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| SELECTED ARTICLE |
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Title:
Honeywell's Smart Restart
With a calendar full of questionable shows, and a long company history of not measuring trade show results, Honeywell Process Solutions' Mara Weber sets out on a fact-finding mission to cut the fat from her trade show program. |
| Author: Brian Todd |
| Publication Date: February, 2009 |
| Length: 6 pages (incl. cover pages) |
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| Article Summary |
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| When Mara Weber took over as manager of trade shows and events for Honeywell Process Solutions and director of global Honeywell Users Group events, she soon realized that all was not well with the company's trade show program. To Weber, it seemed HPS had no consistent message, and the company sent big booths to big shows regardless of past performance or attendees profiles. Add to that an obvious lack of booth training and no desire to promote its presence before each show, and Weber felt like she'd just taken the wheel of a giant economic engine that had somehow been left idling for years. Learn how Weber used research, statistical analysis, and plain ol' smart marketing to adjust the company's show calendar, not to mention its exhibit-marketing spend, and garner a 71-percent increase in leads from early 2006 to late 2007.
NOTE: This article is one of four features highlighting the 11th Annual All-Star Awards winners.
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