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SELECTED ARTICLE
Title: How to Save on Swag
Don't cut giveaways; cut their costs. Here are eight tips to help you trim expenses without eliminating incentives.
Author: Candy Adams
Publication Date: February, 2010
Length: 4 pages (incl. cover pages)
Article Summary
While some giveaways are little more than a waste of your exhibiting wad, others have a valuable place in your exhibit-marketing strategy. If giveaways have moved from "nice to have" to "must have" items in your plan, you still need to keep their costs low and their returns high. Here are eight tips to help you save money on giveaways and plan ahead for hidden costs.
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