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| SELECTED ARTICLE |
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Title:
The $866 Exhibit
Trade show virgins Aaron Foss and Mark Webster exhibit on a chicken wing and a prayer, turning $866 into an eye-catching exhibit. |
| Author: Janet Van Vleet |
| Publication Date: March, 2007 |
| Length: 6 pages (incl. cover pages) |
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| Article Summary |
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| What's required to exhibit at a national show for less than $866? Build a booth from scratch, practice set up in the basement to assure time is under the 30-minute limit for avoiding union labor, stitch together your own carrying cases, transport everything (for free) as airline luggage, and assemble it on the show floor yourself. EXHIBITOR takes you along for the ride with Aaron Foss and Mark Webster, inventors of the soon-to-be-famous WingDipper dipping cups, to the National Restaurant Assocation show in Chicago where they walk away with 150 leads, 149 more than expected.
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