Big Ideas for Small Exhibits A 10-by-10-foot exhibit doesn't have to be insignificant. Use these tips to help you make a big impact with your next small booth.
Publication Date:March, 2011
Length:6 pages (incl. cover pages)
Not every exhibitor has the luxury of building a behemoth booth to help it stand out on the trade show floor. In fact, a great many marketers have to make do with modest little 10-by-10-foot booths. But just because your exhibit space is small doesn't mean you have to think small and expect a matching, miniature return on investment. Here are six tips that will help your small exhibit rise from obscurity even if you only have 100 square feet of space and are relegated to the farthest reaches of the show floor.