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Title:
Trash-Proof Press Kits
Here are six press kits that not only delivered their messages effectively; they also impressed our own staff of jaded journalists who hauled them home. |
| Author: Linda Armstrong |
| Publication Date: April, 2010 |
| Length: 9 pages (incl. cover pages) |
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| Article Summary |
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| Granted, journalists usually don't buy your products, and many won't even make it to your booth. But if product or company awareness means anything to you, getting your company's news and information into the hands of the press – or better yet, into their carry-on bags for the return flight to the office – should be a to-do-list task that ranks far above management minutiae such as "buy staff breath mints." Thus, effective press kits are a critical and often overlooked tool to help you extend your presence off the show floor and into countless publications. So here are six press kits that not only contain valuable news and information; they've also passed a critical test: EXHIBITOR writers lugged them home from recent shows. While each offers an innovative element that sets it apart with a single glance, each one also contains an effective, ah-ha way of presenting its information.
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