| Budget Management |
Career/Life Balance |
Exhibit Design |
| Exhibit Elements & Technology |
Exhibit Graphics |
Exhibit Properties Management |
| Global Exhibiting |
Green Exhibiting |
Logistics & On-Site Management |
| Low Budget/High Profile Strategies |
Measuring Performance |
PR & Media |
| Presentations & Demonstrations |
Program Management |
Promotions & Traffic Builders |
| Show & Space Selection |
Staffing |
Strategic Planning & Management |
| Themes & Integrated Marketing |
Transportation & Shipping |
Vendor Management |
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| SELECTED ARTICLE |
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Title:
12 Steps to Press Success
Add prowess to your public-relations strategy with these 12 simple steps from three PR pros, and you'll woo even the most jaded industry journalists. |
| Author: Lena Valenty |
| Publication Date: April, 2011 |
| Length: 8 pages (incl. cover pages) |
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| Article Summary |
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| Journalists. They've got the wrong badge color, and they seem to pop up in your booth asking all kinds of questions. They're not about to buy your products, so why bother? The truth is, they have the potential to catapult your company from Plain Jane mundane to Press Princess. And all you have to do is primp and preen your exhibit program a bit to confidently court those members of the media. To help get you started, EXHIBITOR compiled 12 steps that require little more than your time and some thoughtful planning. Learn how a little extra effort where the press is concerned can pay big dividends in the end.
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