| Budget Management |
Career/Life Balance |
Exhibit Design |
| Exhibit Elements & Technology |
Exhibit Graphics |
Exhibit Properties Management |
| Global Exhibiting |
Green Exhibiting |
Logistics & On-Site Management |
| Low Budget/High Profile Strategies |
Measuring Performance |
PR & Media |
| Presentations & Demonstrations |
Program Management |
Promotions & Traffic Builders |
| Show & Space Selection |
Staffing |
Strategic Planning & Management |
| Themes & Integrated Marketing |
Transportation & Shipping |
Vendor Management |
|
 |
| SELECTED ARTICLE |
 |
 |
|
Title:
Start Spreading the News
Six ways to maximize trade show press opportunities. |
| Author: Candy Adams |
| Publication Date: June, 2005 |
| Length: 4 pages (incl. cover pages) |
 |
| Article Summary |
|
| A six step process for planning a successful press strategy: set objectives, determine key messages, assemble a press team, prioritize and cultivate press contacts, create a pre-show PR plan, and determine which tools to use at the show.
|
|
|
| ORDER THIS ARTICLE |
|
|
 |
| Top of Page |
|
|
