Title:
Unplug and Play First-time exhibitor Hopscotch Technology turns a shoestring budget and a bad location into a successful new product launch at CES.
Author:Janet Frank Atkinson
Publication Date:June, 2006
Length:6 pages (incl. cover pages)
Article Summary
A new kid on the block decides to play with the "big boys" at the mega Consumer Electronics Show with a one-of-a-kind product a bad booth location and a meager $38,000 budget. Hopscotch Technology Inc. approached the problem with childlike optimism, a tree-house and lemonade-stand theme, and whoopee cushion give aways that had attendees directing one another their exhibit in a "no man's land" section of the hall. EXHIBITOR takes you inside the clubhouse, which generated 20 media mentions and a product waiting list of 250 new customers.
