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SELECTED ARTICLE
Title: Lead Forms You Can Count On
Improve your trade show results by creating a better information-gathering card.
Author: Frank Spaeth
Publication Date: October, 2000
Length: 5 pages (incl. cover pages)
Article Summary
What does a good lead form look like, and what kind of information does it include? EXHIBITOR provides three effective examples. Musak offers a quick, pen-and-paper system that captures information quickly and easily. Wells' Blue Bunny shows how to integrate lead forms into traffic building and direct mail efforts. And show management for the Construction Specifications Institute offers a typical electronic lead-collection system. "Lead Form Forum" includes six tips to make any lead form more helpful and user friendly.
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