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SELECTED ARTICLE
Title: 10 Ways to Impress the Press
How to maximize your company's exhibit-marketing investment by generating media coverage at your next trade show.
Author: Candy Adams
Publication Date: October, 2008
Length: 5 pages (incl. cover pages)
Article Summary
Candy Adams offers 10 tips to plan your press strategy, including working with show management, creating an angle, targeting the right press and creating an interesting press kit.
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