 
Offer your booth visitors a seat and a cool drink with the simple, self-contained American Brandstand. The roughly 9.5-by-6.5-foot mobile display features six attached stools, a bar setup, a large HDTV screen on top of the aluminum canopy, two retractable flat-screen monitors under the canopy, and a power unit that uses high-capacity batteries. The six touchscreens allow the capture of attendee information and provide space for promotional information. Options available include a gas generator, lights, and a cooler. The U-shaped bar top allows staffers to interact with attendees while serving them a beverage or snack. Plus, the self-contained design makes setup a snap, and because it has its own wheels, it turns into a trailer, making transportation a breeze. The electric-powered canopy can be lowered to form a top over the entire display, which means minimal disassembly. The aluminum display can be customized with paint, fabric, and accessories.
Contact: American Brandstand, Huntington Beach, CA, 888-894-3004, www.american-brandstand.com
Too often those all-important trade show leads languish in obscurity, destined to be forgotten. But thanks to CompuSystems Inc.’s new BuyerConnect service, a complement to its lead-retrieval services, following through on leads just got easier. Exhibitors who use a CompuLead recording system at a trade show can continue to interact with attendees by using the BuyerConnect service. The service allows exhibitors to view and print the leads, follow up with a broadcast e-mail, and print mailing labels from the list of leads.
Contact: CompuSystems Inc., Broadview, IL, 708-344-9070, www.compusystems.com
Give visitors to your booth a musical treat with a Custom Music Download Card from USAMusic Cards, a division of USA Connect LLC. It looks like a credit card, but instead of a bank name and logo, you can brand the card with your logo and an image of your choice. Card recipients visit www.usamusiccards.com, enter the special code on the back of the card, and choose from more than 70,000 tunes in the online music library, which includes everything from hip hop and R&B to rock and country. Each card can hold up to 75 songs, allowing you to choose your level of generosity.
Contact: USA Connect LLC, Anaheim, CA, 866-872-2666, www.usamusiccards.com
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Exhibitors have discovered that today’s smaller, gadget-loaded cell phones make great marketing tools. Hypertag Ltd., a Bluetooth proximity-marketing service, can broadcast messages, screen savers, wallpaper, and ring tones directly to attendees’ phones for free. Hypertag uses fixed and wearable devices to transmit the messages. The fixed device can be set up in a kiosk in the booth, while the wearable bug allows staffers to interact with attendees. Staffers must get permission to send the information, providing a way to initiate a dialogue. Plus, visitors walk away with your message on their phones.
Contact: Hypertag Ltd., U.S. distributor Parachute Marketing Group LLC, Northbrook, IL, 847-205-0600, www.hypertag.com
Make your digital signage something attendees can’t keep their hands off of with Digit Professional Inc.’s ProDVX Osprey MPC, a touchscreen LCD panel and PC all in one. The thin dustproof and waterproof display, housed in a rugged metal structure, can be used as digital signage, in information kiosks, or with video systems. It can hang on a wall, sit on a table, or be integrated into a kiosk. The touchscreen features a bright LCD display and built-in speakers, and comes in four sizes — 12, 15, 17, and 19 inches. It offers resistive- and surface-wave touch technology and features four USB ports, along with connection ports for speakers, a microphone, and a printer.
Contact: Digit Professional Inc., Ann Arbor, MI, 877-767-8862, www.digitprofessional.com
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