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Best-Remembered Exhibits of 2005

Each year, Exhibit Surveys Inc., a market-research firm in Red Bank, NJ, asks trade show attendees from a wide range of industries the following question: “What three exhibits attracted your attention the most?”

Respondents to the online and U.S. mail surveys are expected to name memorable exhibits on their own. (No exhibitor lists are provided.) Exhibit Surveys then asks them to choose from a list of reasons why they found those exhibits memorable, including product interest, product demonstration, well-known company, exhibit color/design, exhibit personnel, stage/theater presentations, product literature, and giveaways.

Here are the top 10 best-remembered exhibits from this year's survey in two categories: shows smaller than 200,000 square feet and shows larger than 200,000 square feet.
Shows smaller than
200,000 square feet:

Exhibitor; Trade Show; Recall Percentage:
1. Siemens Medical Solutions (Siemens AG); Society of Nuclear Medicine Annual Meeting (SNM); 66% 56% 67% 13% 49% 35% 61% 27% 20%
2. GE Healthcare.; Society of Nuclear Medicine Annual Meeting (SNM); 56% 49% 66% 12% 22% 36% 60% 35% 17%
3. Philips Medical Systems; Society of Nuclear Medicine Annual Meeting (SNM); 36% 64% 76% 10% 18% 29% 55% 12% 7%

4. Boston Scientific; Transcatheter Cardiovascular Therapeutics; 35%

 38% 53% 8% 18% 40% 43% 8% 5%
5. Ethicon, Inc.; American College of Surgeons; 33% 40% 83% 3% 3% 28% 38% 18% 8%
6. Pfizer; American Heart Association; 23% 21% 53% 37% 14% 23% 44% 12% 40%
7.Cordis Corporation; Transcatheter Cardiovascular Therapeutics; 20% 26% 65% 9% 9% 35% 57% 13% n/a
8. Guidant Corporation; Transcatheter Cardiovascular Therapeutics; 19% 24% 67% 14% 14% 33% 57% 10% 5%
9. Tyco Healthcare; American College of Surgeons; 16% 53% 79% 5% 11% 26% 63% 32% n/a
10. Merck; American Heart Association; 14% 7% 52% 19% n/a 15% 33% 7% 44%
Shows larger than
200,000 square feet:

Exhibitor; Trade Show; Recall Percentage:
1. GE Healthcare; Radiological Society of North America Annual Conference (RSNA); 57% 30% 77% 3% 8% 22% 55% 12% n/a
2. Siemens Medical Solutions; RSNA; 50% 34% 81% 6% 14% 23% 46% 8% n/a
3. Kohler Co.; Kitchen/Bath Industry Show; 42% 49% 58% 17% 49% 15% n/a 52% n/a

4. Philips Medical Systems; RSNA; 36%

38% 78% 8% 7% 19% 46% 12% n/a
5. Sony Electronics; National Association of Broadcasters (NAB); 36% 75% 82% 17% 17% 19% n/a 31% 3%
6. Samsung; CTIA Wireless; 34% 29% 42% 3% 39% 14% 27% 32% 5%
7. Kohler Co.; International Builders' Show; 33% 51% 51% 8% 33% 12% n/a 45% 3%

8. Apple Computer Inc.; National Association of Broadcasters (NAB); 29%

 87% 80% 12% 25% 27% n/a 60% 44%
9. Caterpillar Inc.; CONEXPO-CON/AGG; 29% 33% 72% 13% 35% 21% n/a 21% 3%
10.Samsung; CES; 27% 72% 83% 10% 61% 14% 56% 20% 3%

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