EXHIBITOR2007 continued the tradition of being the top spot for new-product announcements. Attendees checked out 52 new products on the floor, while a panel of 10 buyers judged the entries and picked the following seven companies as this year’s Buyers’ Choice Award winners for their innovative and unique new offerings.
Make Mine Green
Assuage some of that classic American-consumer guilt by building your next exhibit from recycled or rapidly renewable materials, such as aluminum, bamboo, and old tires, with the help of Eco-Systems Sustainable Exhibits display system. Products offered include aluminum extrusions for framing, bamboo plywood for flooring, panels made with 100-percent recycled soda bottles, and 100-percent recyclable graphics that use water-soluble inks.
Contact: Exhibit Design Consultants Inc., Grand Rapids, MI, 866-463-2611, www.ecosystemsdisplays.com
Flash in the Wallet
In this technology-driven world, just about everyone needs more memory. While you can’t help your customers remember things, you can hand them a Razor Flash Drive as a promotional giveaway. Branded with your company logo, these ultra-thin, handy little giveaways measure about the size of a credit card and slide right into a slot in a wallet.
Contact: Athena Promo, Cumming, GA, 404-418-8915, www.athenapromo.com
The Aromatic Exhibit
Get a whiff of this. Outwater Plastics Industries Inc. brings the sense of smell to any exhibit with its Extrude-A-Scent mouldings and profiles. The “green” accent materials — made of wood pulp and enhanced with virtually any aroma — bring the power of smell using precise concentrations of scent to keep attendees sniffing around your booth. Extrude-A-Scent is available in a variety of colors and designs.
Contact: Outwater Plastics Industries Inc., Bogota, NJ, 800-631-8375, www.outwater.com
Get the Message
Ensure your message gets read with the D3 Display system from Dimensions Displays Ltd. D3 Display combines ultra-thin light screens using recessed LEDs in clear acrylic panels to display graphics, and can combine with leaflet dispensers, poster holders, and product-display shelves. The design hides wiring and can be assembled with no tools. The D3 Display system is perfect for trade show booths, reception areas, and retail outlets.
Contact: Dimensions Displays Ltd., Markham, ON, Canada, 905-307-2202, www.d4displays.com
Wish Upon a Starmap
It’s like a kiosk on steroids. The Starmap display system from Blue Telescope allows attendees to interact with one another as they explore a virtual map, product demo, game, or other interactive technology. Able to handle multiple users, the traffic-building tool can prompt conversation between staff and attendees.
Contact: Blue Telescope, New York, 212-675-7702, www.blue-telescope.com
Personalized Training Pace
Booth-staff training is often a harried last-minute sprint, rather than a slow-and-steady stroll toward competency. Slow down the pace with You Can Make a Difference, an intranet-based staff-training program from Marketech Inc. A self-pacing solution for the time-crunched or geographically dispersed staff, the software resides on a company’s intranet, where it’s available 24 hours a day. You Can Make a Difference can be customized for products, messages, or company logos, or simply used in its generic format. A reporting module and final quiz let you know if your staff is up to speed.
Contact: Marketech Inc., Westboro, MA, 508-836-2633, www.stafftraining.com
Customized on the Fly
Give your attendees exactly what they want the moment they walk into your exhibit with Immersive Media Applications from Fish Software Inc. Using radio frequency identification (RFID) technology, you can customize each attendee’s experience with his or her favorite music or favorite color in lighting displays. Booth personnel can address attendees with personalized greetings, and attendees’ preferences can be tracked via the software’s ongoing information acquisition. Fish can also analyze your booth-traffic patterns to help you identify which displays netted the most interest.
Contact: Fish Software Inc., Carrollton, TX, 866-287-7019, www.fishsoftware.com
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