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International Exhibiting Guide
Suggest a tip or a future country for us to research.

Brazil
Online Extras
Maintain steady eye contact at all times. It is considered rude to break eye contact during conversations.
Brazilians are friendly people, so some general conversation should take place before you discuss business.
Make it clear that any business relationship will be long-term. Brazilians are less interested in short-term relationships. They prefer more consistent relationships that build over time.
Forming the “OK” sign with your hand is considered lewd.
Many shows in Brazil open at 11 a.m. and close as late as 9 p.m.
One fire extinguisher required for every 25 square meters.
Exhibitors have to contract for security services because many venues and organizers do not offer it after show hours. Contact the show organizer for more information.
Popular giveaways include drinking cups, pens, calculators, and office accessories.


JapanOnline Extras
Most Japanese are very aware of Western habits, and will often greet you with a handshake.
Japanese businesspeople like gifts and remember who gave them to them.
Japanese shippers close for public holidays. International shipping may also require extended periods for customs confirmation.
Most organizers will not tolerate loud noise or music above a general standard of 60 decibels at a distance of 2 meters from the booth.
Japanese organizers are very strict about the use of copyrighted materials. They may request exhibitors to stop playing music or exhibiting films that are being illegally used , which is any internationally copyrighted material for which the exhibitor does not have written authority to use.
Stylish bags are popular giveaways.
CEOs of major retailers and large distributors usually come to even the small shows to see high-quality products, discover innovations, and form relationships. Many times they send their middle managers to scout the show and direct them to the right booths beforehand so that they don't waste time.
Russia

Online Extras
In Russia, getting into the venue past the security guard is more of an issue than proving to anyone you are competent enough to build a stand.
Be advised copyright is a fluid issue in Russia and is very rarely enforced.
The main Moscow venue, Expocentre, is poorly serviced by public transport. You need to take a subway and/or a bus and will need to speak a few words in Russian to do this. Taxis can be arranged from your hotel, but tend to be overpriced. It may be best to hire a private driver.

GermanyOnline Extras
Time is money to Germans. Avoid jokes and small talk and get down to business.
Popular giveaways include pens, small notebooks, mouse pads, and any office-related items with your company logo.
The full article will appear online Sept. 16.

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