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How Integrated Marketing Communication Enables Customer Focus
Implement a five-step marcom plan to keep attention focused on the customer.
AUTHOR: Don Schultz, PhD, professor emeritus-in-service of integrated marketing communications, Northwestern University and president of Agora Inc., author of "IMC The Next Generation."
(M308)
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Insights in Innovation
Cultivate your organizational imagination with creative
thinking techniques drawn from ten different books. Two-part session.
AUTHOR: James Gilmore, author of "The Experience Economy" and co-founder of Strategic Horizons LLP.
(T606 and T607)
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Negotiating Internationally - Some Dos and Taboos
What to rely on when shared values and cultural assumptions become irrelevant.
AUTHOR: Gary Ferraro, PhD, president of Intercultural Associates Inc., author of "Global Brains."
(W701)
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Trade Show Objectives and Performance Measurement
Create accountability for your program. Setting objectives and finding the metrics to track them.
AUTHOR: Barry Siskind, president, International Training and Management Co., author of "Powerful Exhibit Marketing."
(M103)
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The Event and Trade Show Strategists' Toolkit
Essential tools to win buy-in, implement and measure while staying on strategy.
AUTHOR: Judi Baker Neufeld, founder/president, TradeShows Plus!, author of "The Trade Show and Event Planner's Toolkit."
(W207)
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Driven to Success: Enhance Your Marketing with Road Shows and Events
How to evaluate the most appropriate venue, then put it all together, regardless of your budget.
AUTHOR: Marlys Arnold, image specialist and author of "Build a Better Trade Show Image."
(R405)
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Moving Events Up the Food Chain
How brand recognition, lead generation and thought leadership form the framework for successful events.
AUTHOR: Allison Saget, event marketing consultant and author of "The Event Marketing Handbook: Beyond Logistics & Planning."
(M406)
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