Where should you look for best practices? The most successful companies, of course. In these case studies, you'll see close up what works, how, and why, straight from the people who made it happen.


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  Bell Helicopter:
The SIZZLE and the Steak - How to Amaze Your Audience and Maximize ROI
A product launch that produced extraordinary results. This integrated experience brought the entire exhibit hall to the booth. (M309)
  Mohawk Industries:
Building Sales Through Private Events
Turning away from the major industry show in favor of producing its own events, Mohawk reaps rewards for making the right move. (W407)
  Wal-Mart:
Wal-Mart The Musical: A Calculated Marketing Risk That Made Sense
Giant retailer creates giant buzz, with a production that still has them talking. (T408)


 


 Colgate Palmolive:
Innovative Exhibiting that Helped Propel Industry Leadership
A fusion of brand strength and creative strategies create an environment that delivers the message to professional attendees. (M608)
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Registration Exhibit Hall Certified Trade Show Marketer Conference EXHIBITOR2007 Overview