Session Locator 1. Click the session categories that match your interests. 2. Scroll down to locate sessions of specific interest. 3. Click session titles for complete descriptions.     All Sessions   New Sessions   CTSM Required Sessions   Profiles in Excellence   Authors Executive Series   Advanced Learning Sessions   Field Trips   Workshops   Marketing & Communications   Corporate Events   Personal & Career   Planning & Execution   Measurement & Results   Exhibits & Experiences   Global   Green Sunday, March 9, 8:30am-4:30pm      S201 Trade Show Rookies “Quick-Start” Program   Sunday, March 9, 8:30am-12:00pm      S101 Overcoming the Fear of ROI      S205 Advanced Learning Session: The SMART Event and Trade Show Strategists Toolkits      S303 Setting the Stage for Your Next Big Idea      S304 Developing and Writing Your Marketing Plan      S501 Optimize the Impact of Your Trade Show Team on Your Exhibit Program      S503 Making Your Vision Stick: What Every Senior Marketing Manager Needs to Know to Communicate with More Influence and Impact      S602 Build a Better Booth Design   Sunday, March 9, 1:00pm-4:30pm      S202 Stop Budget Hacking, Start Responding Rationally      S207 Q-Storming™ Your Way Through Contracts      S208 Advanced Learning Session: The Evolution of Trade Show Strategy – Innovative Ways to Plan Your Program      S301 Your Life After Logistics      S302 GPS “Global Position Strategy” - Paving the Way for Your Message      S502 Women in Command: A Business Guide for the Successful Woman      S601 Delivering a Successful Mobile Experience... End-to-End   Monday, March 10, 8:00am-9:30am      M104 ADVANCED LEARNING SESSION: Measurement – Did the Strategies and Tactics Work?      M120 Power Play: Sales Leads Are Why You Exhibit      M222 Rental Exhibits: Maximize Your Impact and Your Budget!      M31108 How To Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program      M313 Creating Winning Direct Mail Promotions: Back to Basics to Improve Response      M320 Build Loyalty – Forging Strong Links with Your Customers      M410 Successfully Incorporate Celebrities and Entertainment into Your Events      M414 Don’t Let Green Make You See Red      M520 Essential Supervisory Skills      M52108 Negotiating Skills to Win      M527 Speaking in Public... and Other Life Threatening Situations      M617 Design + Technology = Engagement      M618 Fabric’s Untouched Frontier   Monday, March 10, 10:00am-11:30am      M10508 Using Surveys in the Trade Show and Event Decision Making Process      M20308 The Nuts and Bolts of Budgeting for Results      M20908 Show Operation Basics – Part II: On-Site Implementation      M317 Differentiation in a Crowded Marketplace – Defining Your Company’s Identity      M331 The Girlfriend’s Guide to Leading a More Strategic Event Organization (it’s all about change management)      M404 PROFILE IN EXCELLENCE: Increase “C” Level Attendance at your Next Event      M412 Trade Shows Versus Corporate Events – Which is Better?      M505 AUTHORS EXECUTIVE SERIES: Career Distinction: Stand Out by Building Your Personal Brand      M514 Preparing, Developing and Submitting a Quality CTSM Portfolio      M522 Ethics in Organizations      M614 Creativity Found! The Power of Collaboration and Seeing Beyond the Trade Show Floor      M619 AccScent Your Exhibit      M706 Five for Five: Five European Projects at Five Budget Levels      M72008 Introductory Overview to Global Exhibiting   Monday, March 10, 3:45pm-5:15pm      M309 Transform Your PDA Into a Trade Show Tool      M325 Evaluating Promotions – Optimize Right Brain Creative and Left Brain Organization      M402 PROFILE IN EXCELLENCE: Nortel: Global Sales Conference – Measuring for Success      M417 The Hows, Whys and Why-Nots of Creating Sponsorship Packages for Your Private Event      M509 Getting Started in Consulting – Things to Consider      M519 For Women Only: Our Place in the Industry: What Next?      M603 AUTHORS EXECUTIVE SERIES: Authenticity is the New Quality      M604 PROFILE IN EXCELLENCE: Mohawk Industries: Green Before Green was Mainstream      M712 Ten Ways You and Your Global Partner Can Collaborate to Avoid International Nightmares      M72108 Introductory Overview to Global Event Marketing   Tuesday, March 11, 8:00am-9:30am      T111 Designing a Better Lead Form      T20608 Show Operation Basics – Part I: Pre-Show Planning      T210 ADVANCED LEARNING SESSION: Senior Roundtable: Creating Internships in Your Company      T223 How Do You Cut Costs Without Sacrificing Customer Experience? Focus on Strategy      T229 Control Your Costs! Real World Cost Saving Tips      T307 Exhibiting Strategically – Surviving the Changes – Part I      T31108 How To Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program      T329 Divide and Conquer: Market Segmentation for Fun and Profit      T407 What’s Law Got To Do With It?      T523 Managing Career and Illness      T528 A Piece of Peace: From Stress to Success – Part I      T607 ADVANCED LEARNING SESSION: Insights in Innovation      T615 Transition Planning: A Step-by-Step Guide to Ensure Your Program’s Transition is Successful      T61908 Exhibit Design – from Concept to Completion      T705 VAT (Value-Added Tax) Refunds: Money Back Guarantee?   Tuesday, March 11, 8:00am-11:30am      T406 FIELD TRIP: The Best Thing is Being There - Site Inspection Workshop   Tuesday, March 11, 10:00am-11:30am      T102 PROFILE IN EXCELLENCE: Johns Manville: Build Your Measurement Program      T114 Hewlett-Packard Measurement Case Study      T20108 Selecting the Right Shows: The Critical Decision      T20908 Show Operation Basics – Part II: On-Site Implementation      T214 I Need the Newest, Hottest Giveaway NOW – and Other Purchasing Tactics to Avoid      T308 Exhibiting Strategically – Surviving the Changes – Part II      T314 Using Target Audience Profiles to Create Memorable Events that Drive Results      T322 Customer-Driven (and Personal) Excellence      T413 Help! My Event is in a Rut and Can’t Get Out: How to Breathe New Life into Your Program      T41708 The Basics of Event Logistics and Implementation      T524 What Do I Want to Be When I Grow Up? - A Look at Career Succession      T529 A Piece of Peace: Personal Energy Renewal – Part II      T608 ADVANCED LEARNING SESSION: Insights in Innovation (continued)      T622 The Greening of the Exhibit Industry      T703 AUTHORS EXECUTIVE SERIES: Negotiating Internationally – Some Dos and Taboos   Tuesday, March 11, 3:45pm-5:15pm      T113 A Lead is Only a Lead if It Leads to Something      T118 Measurement and Analysis of the Purchase Experience to Improve ROI      T211 ADVANCED LEARNING SESSION: Problem Solving or Disaster Control? What’s Your Approach? An On-the-Fly Working Case Study Session      T216 RFIs and RFPs: Asking the Right Questions – Choosing the Right Partner (A Supplier Perspective)      T227 Honesty Is the Best Policy: Accountability in the Sarbanes-Oxley World      T328 Virtual Environments: The Incredible Future of Online Branding      T332 A Whole New Perspective: 25 Intriguing Thoughts, Insights and Inspirations      T416 Mastering the Meeting Maze      T513 It’s All About Possibilities      T518 How To Be Deliriously (OK...Reasonably) Happy at Work      T521 Does Your Workplace Encourage or Stifle Bright Thinkers      T609 Off the Wall Exhibiting – The Non-Booth Booth      T710 Marketing Abroad: Understanding Your Culturally Different Customers   Wednesday, March 12, 8:00am-9:30am      W116 How to Turn Your Trade Show from Money Pit to Profit Center      W119 Ask, Listen, Measure, Act!      W20708 Exhibiting and the Law: What You Need to Know      W31208 Realizing Your Public Relations Potential      W321 Demonstrations – The Reason We Do Trade Shows      W327 The One Per Cent Solution: Ignore the Masses and Focus on Key Attendees      W415 Connecting Multiple Meeting Sites Through Technology      W512 Leadership: How Would I Know It If I See It?      W515 Moving From Mere Provider to Trusted Advisor: Five Steps to Moving from Optional to Indispensable      W526 No Regrets – What I Learned During My First Two Years as a Consultant      W612 What We Don’t Do Yet: Creating Innovative Exhibit and Event Experiences      W708 Going East – Demystifying China and India      W709 Guidelines to International Budgeting   Wednesday, March 12, 8:30am-11:30am      W212 FIELD TRIP: Deciphering the Official Service Contractor and Exhibitor Kit   Wednesday, March 12, 10:00am-11:30am      W10808 How To Measure the Value of Trade Show Participation      W112 Trade Show Leads – Stop Counting... Start Closing      W117 Four Strategic Pillars of a Results-Driven Exhibit Program      W20108 Selecting the Right Shows: The Critical Decision      W20408 Don’t Skip the Meetings – Pre, At and Post: Guideposts to Success      W233 Is There a Technology Doctor in the House?      W305 PROFILE IN EXCELLENCE: US Army: The Data War      W310 A Rookie’s Seven Deadly Sins      W401 AUTHORS EXECUTIVE SERIES: ADVANCED LEARNING SESSION: Taking the Show on the Road      W411 Onsite Event Registration Systems: The Latest State-of-the-Art Technology and Services      W510 Marketing Me      W516 Improv Yourself – Business Spontaneity at the Speed of Thought      W610 Inside the Attendee’s Mind: A Trip Down Memory Lane      W613 What We Don’t Do Yet: Creating Innovative Exhibit and Event Experiences (cont’d)      W701 PROFILE IN EXCELLENCE: Becton-Dickinson: Opening Up the Lines of Communication: Using a Tried-and-True Event to Knock Down Walls and Connect with Your Clients   Wednesday, March 12, 3:45pm-5:15pm      W10508 Using Surveys in the Trade Show and Event Decision Making Process      W110 Why Your Salespeople Won’t Follow-Up and How to Fix It      W213 Big or Small: This Nine-Step Plan Covers it All!      W215 AUTHORS EXECUTIVE SERIES: The Top Technology Trends Transforming the Events and Trade Show Industries      W220 Sales Training vs. Exhibit Training: Telling and Selling the Difference      W224 Times Have Changed – You Need to Change Too      W318 What’s Next for Brand Experience?      W319 How Public Relations Can Strengthen Your Trade Show Presence      W41908 Liquor Liability and the Law: What You Need to Know      W506 Essential Energy – Amplifying Your Health and Effectiveness      W507 The Dynamics of Successful Attitudes: Seven Attitudes for Getting from Where You Are to Where You Want to Be      W620 Using Customers, Experts and Business Partners to Add Credibility   Thursday, March 13, 8:00am-9:30am      R115 How To Create Event Communications That Attract and Sell Customers... and Even Impress the Company President      R20408 Don’t Skip the Meetings – Pre, At and Post: Guideposts to Success      R209 PROFILE IN EXCELLENCE: Cisco Systems: Successfully Leveraging the Outsource Staffing Model      R218 Promotional Products – An Integrated Part of Your Exhibit Plan      R312 Targeted, Tailored and Timely – Innovations in Direct Mail      R323 Five Step High-Impact Pre-Show Marketing System      R408 Myth Buster – Strategic Events (for Novices)      R508 Organizing 101: Business and Residential Organizing      R52108 Negotiating Skills to Win      R616 Attendee-Centered Exhibit Strategies: Understanding Audience Psyche and Crowd Dynamics to Make Your Exhibit More Effective      R61908 Exhibit Design - From Concept to Completion      R711 Localize Your Programs for Success in Europe   Thursday, March 13, 9:00am-2:00pm      R405 Taking Your Events Offsite – Unique Venues   Thursday, March 13, 10:00am-11:30am      R107 Online Lead Management at Trade Shows: Getting a Better ROI      R108 Break Through the Measurement Mystic with this Six-Step Process      R20208 Basic Project Management and Reporting Skills      R20708 Exhibiting and the Law: What You Need to Know      R221 Controlling Costs via Design      R230 How Do I Get To Green?      R311 Ten Key Steps to Developing Trade Show and Marketing Communications Strategies      R31208 Realizing Your Public Relations Potential      R418 An Event Makeover      R517 Spontaneous Speaking      R611 Creating More Memorable Experiences: Latest Technologies & Techniques      R621 AUTHORS EXECUTIVE SERIES: Color Trends: The Future is Not What it Used to Be      R704 International Travel and Exhibiting: The Basics   Thursday, March 13, 1:00pm-2:30pm      R109 Keep Your Best Leads Out of the Trash and Convert Them to Customers      R20308 The Nuts and Bolts of Budgeting for Results      R21308 Beyond the Basics of Booth Selling      R232 Plan B: Recovering From That Big (or Little) Disaster      R316 How To Position Your Company Through Trade Shows      R330 The Power of Communities: Integrating Customer and Online Events to Increase Revenue      R419 Lessons Learned – Building an Event That Gets Results      R52308 Communicating With Others: Essentials for Success   Thursday, March 13, 1:00pm-4:30pm      R504 Organizing 201: Papers, Piles and Procrastination   Thursday, March 13, 3:00pm-4:30pm      R10808 How To Measure the Value of Trade Show Participation      R217 Fulfillment Made Easy!      R31508 Integrated Marketing Communications      R326 A Sensory Branding Case Study – Monster.com      R41908 Liquor Liability and the Law: What You Need to Know      R511 Stress Right – Capitalizing on the Stress of a Crazy, Busy World      R525 Investing in Yourself – Marketing Your Program Internally   I'm ready to build my schedule for EXHIBITOR2008