Career Distinction: Stand Out by Building Your Personal Brand
NEW!

Be your own publicist. Learn to build a personal brand that advances your career – you are the product!

William Arruda, founder of Reach and author of “Career Distinction: Stand Out by Building Your Brand.”
(M505)

Authenticity is the New Quality NEW!
Customers now make decisions based on how real they perceive various offerings to be, as much as on price, quality, and availability.

AUTHOR: Jim Gilmore, co-author of “The Experience Economy” and “Authenticity”.
(M603)

Negotiating Internationally - Some Dos and Taboos
What can you rely on when shared values, interests, ethical principles and cultural assumptions become irrelevant? Find a basis for negotiation that transcends international borders.

AUTHOR: Gary Ferraro, PhD, president of Intercultural Associates Inc., author of "Global Brains."
(T703)

The Top Ten Technology Trends Transforming the Trade Show Industry
This session is your ear to the ground on significant technology trends – mobile, radio frequency identification, kiosk/selfservice, leadretrieval, networking and more.

AUTHOR: Corbin Ball, CMP, Corbin Ball Associates and author of “The Ultimate Technology Guide for Meeting Professionals.”
(W215)

Color Trends: The Future is Not What it Used to Be NEW!
Where do the trends start? Learn about colors and palettes in pop culture and fashion, and how color intelligence is relevant to your needs.

AUTHOR: Leatrice Eiesman, color and trend consultant, and director of the Pantone Color Institute and author of “Color: Messages and Meanings.”
(R621)

ADVANCED LEARNING SESSION: Taking the Show on the Road
How to evaluate the most appropriate venue, then put it all together, regardless of your budget.

AUTHOR: Marlys Arnold, Imagespecialist and author of "Build a Better Trade Show Image."
(W401)
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