PLANNING & EXECUTION
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FROM STRATEGY TO LOGISTICS, WITH BUDGETING IN BETWEEN. Plan for success, improve your processes, manage the risks.
 SUNDAY
 8:30 AM - 4:30 PM
S201 
ALL-DAY WORKSHOP:
Trade Show Rookies “Quick-Start” Program
S225  NEW
All-Day Workshop & ADVANCED LEARNING SESSION:
Next Generation Event Portfolio Management
 8:30 AM - 12:00 PM
S205 
HALF-DAY WORKSHOP & ADVANCED LEARNING SESSION:
The SMART Event and Trade Show Strategists Toolkit
S221  NEW
HALF-DAY WORKSHOP:
Going Green: Creating and Implementing Your Sustainable Exhibit Plan
S224 
HALF-DAY WORKSHOP:
Times Have Changed—You Need to Change, Too
 1:00 PM - 4:30 PM
S204 
HALF-DAY WORKSHOP:
Stop Wasting Time – Organize Your Planning with Templates
S208 
HALF-DAY WORKSHOP & ADVANCED LEARNING SESSION:
Using Information, Intelligence and Politics to Effectively Plan Your Trade Show Program
S214  NEW
HALF-DAY WORKSHOP:
Solving Your Primary Program Challenge (through Creative Problem Solving)
 MONDAY
 8:00 AM - 9:30 AM
M20311  CTSM
The Nuts and Bolts of Budgeting for Results
M20611  CTSM
Show Operation Basics – Part I: Pre-Show Planning
M21311  CTSM
Beyond the Basics of Booth Selling
 10:00 AM - 11:30 AM
M20111  CTSM
Selecting the Right Shows: The Critical Decision
M202 
Mr. Green’s Practical Guide to Green Exhibiting
M20911  CTSM
Show Operation Basics – Part II: On-Site Implementation
M226 
Best People Forward: How to Send a ‘World Class’ Exhibit Staff to Your Next Show
 3:45 PM - 5:15 PM
M20411  CTSM
Don’t Skip the Meetings – Pre-, At-, and Post-: Guideposts to Success
M218  NEW
Contracts: The Rest of the Story
 TUESDAY
 8:00 AM - 9:30 AM
T20311  CTSM
The Nuts and Bolts of Budgeting for Results
T20711  CTSM
Exhibiting and the Law: What You Need to Know
T21311  CTSM
Beyond the Basics of Booth Selling
T223  NEW
Event Collaboration: How To Utilize Outside Vendors
 10:00 AM - 11:30 AM
T203 
Exhibit Transportation: Understanding Industry Changes in Getting Your Show on the Road
T222  NEW
Staffing Essentials for the Large Firm
 3:45 PM - 5:15 PM
T212 
Squeezing Pennies and Making Dollars: Where to Cut Your Budget in a Tight Economy
T216  NEW
ADVANCED LEARNING SESSION:
Advanced Budgeting and Measurement
 WEDNESDAY
 8:00 AM - 9:30 AM
W20711  CTSM
Exhibiting and the Law: What You Need to Know
W213 
Big or Small: This Nine-Step Plan Covers it All!
W217  NEW
ADVANCED LEARNING SESSION:
The Dark Arts of Selling Exhibit Space & Sponsorships: The Magic Words, Sweet Elixirs and Dirty Little Secrets of Selling
W220 
Is Your Procurement Department Influencing Your Marketing Goals?
 10:00 AM - 11:30 AM
W20111  CTSM
Selecting the Right Shows: The Critical Decision
W210  NEW
PROFILE IN EXCELLENCE:
Purdue Pharma: Elevating Program Status
 3:45 PM - 5:15 PM
W20211  CTSM
Basic Project Management and Reporting Skills
W209 
Best Practices - Producing Outstanding Results
W227 
Is There a Technology Doctor in the House?
 THURSDAY
 8:00 AM - 9:30 AM
R20411  CTSM
Don’t Skip the Meetings – Pre-, At-, and Post-: Guideposts to Success
R206  NEW
The iPad - A Serious Trade Show Tool
R215 
Trade Shows: The Big Picture
R219  NEW
The Government Exhibitor - An Overview
 10:00 AM - 11:30 AM
R20611  CTSM
Show Operation Basics – Part I: Pre-Show Planning
R211  NEW
The NEW Tools for Trade Show Success
 1:00 PM - 2:30 PM
R20911  CTSM
Show Operation Basics – Part II: On-Site Implementation
 3:00 PM - 4:30 PM
R20211  CTSM
Basic Project Management and Reporting Skills
 

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•  Over 30,000 professionals read EXHIBITOR magazine each month for the latest tools, trends, and best practices in trade show exhibiting.
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   of strategic event marketing.

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