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Your CFO, CMO and Purchasing Officer are all demanding
more than anecdotal information. Providing
event performance metrics is now a MUST. This
session will focus on post-event surveys that give
you the data to make sound strategic and tactical
decisions. You will learn to provide the return on
objectives that your executives seek. Plus, you’ll
get questionnaire samples you can use right away.
We’ll cover:
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| • | The benefits of measuring
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| • | A typical measurement planning process
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| • | Measuring by Objectives: map surveys to objectives
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| • | Post-show attendee and lead surveys
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| • | Understanding exhibit performance metrics
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| • | Trade show norms (by industry)
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| • | Solutions to problems determined via case studies
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