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By examining how Philips Healthcare utilized RFID tracking in their exhibit to measure visitor behavior, we can learn how to integrate visitor research with RFID data to drive desired results, allow the sales team to utilize RFID data in post-event follow-up and insure a positive return on investment.
In this session you will learn:
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| • | A new method of measurement that gives a more dynamic and in-depth understanding of visitor behavior and exhibit results
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| • | How Philips used the findings to reduce costs
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| • | How to identify ways to improve the performance of staff and exhibit
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