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Compared to trade shows, private corporate events
are increasing in number and taking a larger portion
of event marketing budgets. Companies struggle
with what is the best mix of trade shows and
private events that will yield the best ROI while
meeting corporate initiatives and objectives?
Learn:
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| • | Data comparing private events to trade shows in
terms of ROI, attendee value and customer/prospect
profiles will be shared and discussed
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| • | Roundtable participants will share their criteria
for making event-mix decisions
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| • | The goal is for participants to learn how to refine
their event-mix strategies and decision-making
criteria in the future
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