SESSION DESCRIPTION
HOME / NEWS / AWARD WINNERS / CONFERENCE / EXHIBIT HALL / EXHIBITOR LIST / CERTIFICATION / QUESTIONS 
VIEW
• My Schedule
• All 220 Sessions
• New Sessions

BY LEARNING TRACK
• Measurement & Results
• Planning & Execution
• Marketing & Communications
• Corporate Events
• Personal & Career
• Exhibits & Experiences
• Global

BY SPECIALTY
• Advanced Learning
• Author's Executive Series
• Field Trips
• Green Series
• Profiles in Excellence
• Peer2Peer Roundtables
• Workshop Intensives

CTSM CERTIFICATION
• Learn about CTSM
• CTSM Required Sessions

LINKS
• Get the Newsletter
• Download the Brochure
• Hotel Reservations
• Questions?

   TUESDAY  10:00 AM - 11:30 AM

Learning Track: Measurement & Results   

T114 
Hewlett-Packard Measurement Case Study

This interactive session profiles the HP measurement programs. Specifically, the presenters will discuss and demonstrate how HP started, developed and built a cost-effective measurement program to:

•  Verify their ROO/ROI

•  Improve the performance of their program

•  Plan and make better decisions
Examples of measurement tools and deliverables will be shared. This measurement program won HP’s Operation One Voice top marketing award two years in a row and was recognized by IDC Corporation as a best practice in event measurement.


Add this session
to my schedule 		Share this session:
Share

FACULTY:

Skip Cox
 is president of Exhibit Surveys Inc., a marketing research and consulting organization for the exposition and event marketing industry. Cox's early contributions to exhibit research were studies of memorability and the effect of booth location on exhibit performance. He now focuses his attention on new diagnostic tools for event managers.

Additional sessions presented by
Skip Cox:
 T105
Advanced Learning Session: Senior Roundtable: Event-Mix Strategy Decisions

M118
Merging RFID with Research to Measure Behavior and Results


Glenda Brungardt, CTSM
 is on the team responsible for trade shows and events for HP America's Consumer Segment Marketing. Brungardt has been in trade shows and events for the past 16 years, and helped create and implement HP's Global Performance Measurement Program. She is a member of the EXHIBITOR Conference Advisory Board and a member of the CEMA board.

Additional sessions presented by
Glenda Brungardt, CTSM:
 W62410
Green Trade Shows

T62410
Green Trade Shows

 

  EXHIBITOR2010 is produced by EXHIBITOR Media Group

•  Over 30,000 professionals read EXHIBITOR magazine each month for the latest tools, trends, and best practices in trade show exhibiting.
•  Corporate EVENT, with a circulation of over 10,000 senior marketing executives, is the only magazine devoted exclusively to case studies
   of strategic event marketing.

   © 2009 EXHIBITOR Media Group, 206 South Broadway, Suite 745, Rochester, MN 55904
     Get the Newsletter  |   Want to Exhibit?  |   Information for Exhibitors  |   Information for Speakers  |   Need help? Ask Scott.