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Determining your event mix strategy is critical when
making decisions regarding your show and event
participation. This session will outline the
process to help you make the right decisions.
Specifically, you will learn how to:
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| • | Develop your strategy around corporate
objectives
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| • | Identify the markets that represent the
most potential to you
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| • | Obtain key information from your customers
and prospects
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| • | Develop a universe of potential shows
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| • | Obtain and analyze data that will optimize
your participation
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| • | Use a free ROI estimator developed for the
trade show industry
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