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   TUESDAY  3:45 PM - 5:15 PM

Learning Track: Marketing & Communications   

T319 
How Public Relations Can Strengthen Your Trade Show Presence: A Beginner's Guide

How does public relations fit in to your event marketing strategy? If PR is outside your area of expertise, this session will help you learn how to leverage PR to your company’s – and your – advantage!

•  What are the PR basics?

•  Can pre-show press bring your target audience to your booth?

•  How to tie key announcements to shows

•  Leveraging speaking opportunities

•  Award opportunities

•  What is Investor Relations?

•  How PR benefits YOU

•  Communicating key PR messaging to booth staff

•  Managing executive expectations

•  Measuring PR results

•  Examples


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FACULTY:

Marilyn Kroner
 president of Kroner Communications, has been involved in the trade show industry for over 20 years. She has is a key component in planning, managing, and implementing exhibit and Marketing Communications strategy and programs. She works with small, medium, and large companies including Quantum Corp., Storage Technology Corp., Exabyte Corp., and Benchmark Storage Innovations. She is currently owner and president of Kroner Communications, a marketing communications consulting company.


Terri Douglas
 combines a laser-focused commitment to client service with a tenacious pursuit of bottom-line results. A veteran of the high-tech world, she has more than 25 years experience leading the PR/IR activities of industry leaders and emerging growth companies. As co-owner of Catapult PR-IR, Douglas is responsible for the strategy, development, and execution of customized PR programs that move businesses forward. She also leads investor relations initiatives, assists with positioning, messaging, and corporate public relations.

 

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