Attendees must register for both 612 and 613. This is a three-hour session with a break.
Looking for new ways to attract new customers? In
this two-part session, Gilmore will outline principles
for engaging guests in truly compelling ways:
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| • | Hitting the sweet spot across four experiential
realms
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| • | THEME-ing any experience
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| • | Directing workers to act
Designers and their clients who are interested in
differentiating their marketing experiences should
consider this session as a means to jumpstart
the generation of practical new ideas about their
exhibits and other marketing events.
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CTSM Candidates with
5 or more years of experience may take this seminar in place of certain five-digit required
seminars, 
