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 NEW PRODUCT SHOWCASE
What is it?
The New Product Showcase is the launching pad
for the hottest new products and services making their debut at the industry’s number one event,
EXHIBITOR2011. Exhibitors who enter become eligible for the prestigious Buyers Choice Award, recognizing
the top new products of the year.
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 Make your big screen rise above the rest with the Large Monitor Station from Skyline Displays Inc. Accommodating monitor heights up to 84 inches, this freestanding powder-coated steel unit with acrylic accents is available in textured silver and black as well as custom colors, and holds large plasma and LCD monitors weighing up to 150 pounds, ensuring that your big screen stands out in a crowded trade show floor. The unit comes with glides and optional casters that provide easy portability — even with a monitor attached. Additional features include clean wire management and a Plexi-finish lockable drawer for storing and concealing a laptop or DVD player. Lockable monitor brackets provide added security. The unit breaks down for easy shipping in a rotational-molded case measuring roughly 23-by-53-by-16 inches. While it’s available for purchase, it also can be rented from Skyline Service Centers worldwide.
Contact: Skyline Displays Inc., Eagan, MN, 651-234-6586, www.skyline.com |
 The ITN TouchNGo Pod with Analysis Capability from ITN International Inc. combines two functions: advertising space and attendee tracking. The simple 9.5-by-9.5-by-52-inch pedestal-style kiosk not only features four graphic advertising panels measuring 9.5-by-40 inches each; it can also track attendee traffic into and out of your booth thanks to four Mobile BCARD Readers affixed to the top of the unit. Simply place the kiosk at the entrance of your booth, and all attendees need to do is tap their Near Field Communication (NFC)-equipped attendee badge or SmartPhone on the top of the kiosk as they enter and exit your booth. From there, customizable attendee data is instantly accessible in real time through a web-based dashboard interface that allows you to view and analyze information in a wide variety of ways. Custom data analysis is also available. The unit can be used to conduct raffles and giveaways, make event announcements, and send e-mails to visitors who enter the exhibit hall. The unit works at events that are equipped with Near Field Communication (NFC)-enabled attendee badges. It can also be used at non-NFC-equipped events by purchasing an optional solution called BCARD Experience, which allows exhibitors to read non-NFC-equipped attendee badges.
Contact: ITN International Inc., Bethesda, MD, 301-535-1127,
www.itn-international.com |
 With the HangTen fabric back wall from Nomadic Display, you’ll never get bored of the same old display. That’s because this fabric wall is actually three displays in one, converting from an 8-foot curved back wall to a 4-foot graphic kiosk to a tabletop display [TABLETOP DIMENSIONS TK] in a matter of minutes. Optional add-ons include a monitor of up to 22 inches; premium Halogen, Wave, or LED lights; product pedestals; shelves or slat-wall racks for product display; literature holders for collateral; and signage for layered graphic dimension. The lightweight base unit ships in one Flatpack 200 case and sets up in less than 30 minutes.
Contact: Nomadic Display, Springfield, VA, 703-866-9200, www.nomadicdisplay.com
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 Want a captive audience? The PhotonInteractive Display from PeopleVisionFX brings futuristic interactivity to a whole new level thanks to a transparent, holographic-like effect that allows video images of varying levels of translucency to be projected onto a transparent screen. Unlike ordinary holograms, however, the interactive display is able to move thanks to a touch-sensitive surface. The edges of the transparent screen can even be hidden in framing elements, creating high-definition images that seem to hover in mid-air. Images can be solid or “ghostly,” opening the door for theatrical applications. Each custom, modular display is designed to meet your specifications and is upwardly compatible, allowing you to upgrade your exhibit at any time to incorporate new messages or the latest technological innovations.
Contact: PeopleVisionFX, Roselle, NJ, 973-509-2056, www.peoplevisionfx.com
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 If your booth staff is tired of overcrowding near your communal, stationary attendee-tracking device, the cloud-based NewLeads Inc. iPad Lead System (MobilePartner for iPad) may be the answer. The system eliminates the need for communal lead-qualification systems, providing any sales rep or booth-staff member with an iPad, wireless tablet, or mobile phone with the freedom to conduct individual lead qualification anywhere in your booth. The system can also display literature, play videos, and provide booth staff with an endless supply of other support material, enabling them to engage in in-depth conversations that lead to better qualified leads.
Contact: NewLeads Inc., Ventura, CA, 805-658-3330, www.newleads.com
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 The Panoramic Full Graphic System from Duo Display USA is enveloped in fabric graphics – without any visual breaks. The extrusion system accepts Silicone Edge Graphics (SEG), which boast a silicone edge on every side, allowing you to insert graphics into the aluminum profiles without risk of wrinkles. Packaging includes a foam interior to separate each profile, and envelopes to store and transport the fabric graphics.
Contact: Duo Display USA, Chicago, 312-421-7755, www.duodisplay.com
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 It may be designed with the smaller exhibitor in mind, but nobody will confuse you with a bit player when you unpack the Chameleon by D4 Displays Inc. at your next trade show. Featuring tool-less, push-button aluminum frame assembly and interchangeable fabric-graphic panels fabricated from recyclable polyester dye-sublimated with natural colors, this banner stand display makes for a versatile messaging platform that measures 32 inches wide and 84 inches tall. The display is both lightweight — a trim 21 pounds — and a cinch to put together. And with the addition of optional components, such as its 32-inch, 11-pound multimedia display screen, the Chameleon will readily blend in to match virtually any exhibitor environment you care to dream up.
Contact: D4 Displays Inc., Mississauga, Ontario, 905-608-2202, www.d4displays.com
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 It used to be that to avoid time-consuming booth builds, you steered clear of designs relying on truss components. Problem was, what you gained in expediency, you often sacrificed in design versatility. Not anymore. Thanks to the TrussKit Truss System by 253 Inc., truss-anchored booth assembly is quick and easy. How? No more tools or wing nuts. Instead, the steel TrussKit relies on a patent-pending quick connector built around a brass core and phenolic, resin-formed knob to make assembly a snap. TrussKit booths come in 10-by-10-foot and 10-by-20-foot configurations and are available in standard powder-coated colors including silver, white, black, red, and gray. They can also be readily modified by the 253 Inc. design team to suit most custom specifications. Additional standard features include integrated track lighting and a low-voltage transformer capable of supporting almost all power requirements.
Contact: 253 Inc., South San Francisco, 650-280-1472, www.trusskits.com
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 Looking to move beyond the latest generation of oversized, flatscreen TVs? With FlexiFlex LED Mesh by Data Display Audio Visual Co. L.P., exhibitors are no longer constrained by conventional display-monitor technology. FlexiFlex LED Mesh combines the precision of rigid panel displays with the versatility of a malleable platform capable of literally bending, twisting, and wrapping in every direction to create any number of shapes and visual effects. FlexiFlex LED Mesh is constructed of aircraft cabling and polycarbonate clamps embedded throughout, with 1.25-inch domed LED bulbs that can display video, photographic imagery, and other graphic elements. By providing a visual medium capable of being scaled to any size, complete with wide-angle viewing of more than 170 degrees, your target audience is sure to take a shine to you.
Contact: Data Display Audio Visual Co. L.P., Houston, 713-688-7900, www.ddav.com
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 Tired of being tethered to a reception counter, kiosk, or power supply? Exhibitors can capture and qualify leads inside and out of their booth with the iPhone BCARD Reader from ITN-International Inc. All you need to do is plug the BCARD Reader attachment to the bottom of your iPhone through the synch connector, download a BCARD Reader App, and then read attendee badges with a simple tap of your iPhone. Information collected is transferred in real time via wireless phone connection to a web-based dashboard, where you can view and analyze data and follow up on leads immediately. The interface also allows you to correct and add information, insert answers to qualifying questions, take notes, and indicate a follow-up plan. The iPhone BCARD Reader is approved by Apple as a valid iPhone attachment and comes with a plastic cover designed to secure the unit to your iPhone. It is available for iPhone 3G/3GS and iPhone 4, and works at events that are equipped with Near Field Communication (NFC)-enabled attendee badges. BCARD Reader attachments are available for rent or purchase from ITN International Inc.
Contact: ITN International Inc., Bethesda, MD, 301-535-1127,
www.itn-international.com
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 ExhibitForce Project Dashboard from ExhibitForce.com helps you better manage pre-event planning so that you can put the pedal to the metal when you arrive on the trade show floor. The online application is designed to improve bottom-line results by coordinating event-planning and exhibitor activities such as estimating, messaging, approvals, client contacts, and sales. It also integrates with customer-relationship management (CRM) platforms (such as ACT and Goldmine) as well as accounting software (such as QuickBooks). It creates a robust project-management hub that facilitates real-time, collaborative exchange among team members while tracking all relevant success metrics to ensure your event propels you across the finish line.
Contact: ExhibitForce.com, Houston, 713-541-2241, www.exhibitforce.com
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If you like watching movies in 3-D, you’ll love Inhance Digital Corp.’s newest interactive presentation system. The company’s recently released Stereoscopic Augmented Reality platform, or STAR 3D for short, promises to do for show display monitors what directorJames Cameron did for 3-D movies with the release of last summer’s blockbuster hit “Avatar.” By allowing presenters to interact with 3-D objects rendered on a 42-inch monitor tricked-out with an off-the-shelf Invidia graphics card, audience members wearing Invidia 3-D glasses are drawn into highly immersive environments in which products can be disassembled, engineering schematics can be explored, and virtual “surgeries” can be performed.
Contact: Inhance Digital Corp., Los Angeles, 323-297-7700, www.inhance.com
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 Looking for a simple way to manage trade show inventory among multiple stakeholders? The Exhibitstar online inventory-management application might be the answer. Exhibitstar’s proprietary software allows users to browse trade show inventory, manage show calendars, and place orders for show-related properties. With Exhibitstar, gone are the days of conflicting property bookings. Reserved show items — banner displays, booths, lighting, etc. — auto-populate to requisition forms that are transparent to everyone with access to the system.
Contact: Exhibitstar Inc., Bothell, WA, 206-953-9110, www.exhibitstar.com
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 Want to get noticed? Let the EZ Engage Interactive Wall from Moss Inc. grab attendees’ attention for you. The EZ Engage is a 39-by-93-inch fabric wall that integrates a 32-inch monitor, eight LED-lit motion sensors, and an integrated computer hard drive. The monitor, sensors, and computer are contained within a 3.15-inch wall. With a mere wave of the hand, show attendees can interact with EZ’s touch-less graphics interface to play product demos, review product specs, and peruse marketing literature. Even a minimally fluent computer user should find the EZ system setup entirely intuitive — no advanced degree from MIT required.
Contact: Moss Inc., Elk Grove Village, IL, 800-341-1557, www.mossinc.com
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 The Triangle Tower by Brandstand America heralds a fresh start for display shelving and counter-space design. Thanks to its pyramidal, layered architecture, Plexiglas shelves stack vertically to create loads of display space without taking up a ton of room in your booth. Shelving fastens securely atop a compact counter dressed in dye-sublimated, tension-fabric color prints. Lightweight and portable, the standard Triangle Tower measures approximately 6.5 feet tall and breaks down in just minutes to fit conveniently into a soft-molded, briefcase-size tote.
Contact: Brandstand America, Nokomis, FL, 941-244-9310, www.brandstand.com.au
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 If turnkey lead qualification is among your top show goals, SVLeads Enhanced from ShowValue Inc. may be the answer. The product features a trained “crowd gatherer” who installs and supports all of the hardware and software needed for successful lead capture on site. During the show, this staffer interacts with attendees to draw them into your booth, scans attendee badges, and uses a lead-retrieval system to print a sticker containing each attendee’s demographic information, which is affixed to a customized, scannable lead card featuring qualification questions of your choosing. The crowd gatherer then asks a series of qualifying questions, evaluates the responses, and, if appropriate, seats the attendee or brings the attendee to a specific in-booth staffer for further vetting. At the end of the show, all stickers and completed lead cards are shipped to ShowValue for processing. Five business days later, a final show report and CRM-ready file formatted to your specifications are delivered to your in-box.
Contact: ShowValue Inc., Tucson, AZ, 877-474-6982 x223, www.showvalue.com
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 Focus attendees’ attention where it belongs — on your product — with 3D Photographic Printing from 3DPhotoWorks LLC. The 3D Photographic Printing process takes existing 2-D photos and converts them to 3-D format. Next, the area of the photo that you want to prioritize is brought to the foreground and printed on a 3-D foam, acrylic, or high-density urethane bas-relief advertising panel measuring up to 48-by-96 inches. The focal area literally stands out from the panel at a relief depth of up to 1.75 inches, separating it from the background and focusing viewers’ attention where it matters most.
Contact: 3DPhotoWorks LLC, Chatham, NY, 518-392-8161, www.3Dphotoworks.com |
Kaon PresenterPro from Kaon Interactive Inc. brings 3-D interactivity to the sales toolbox and onto the trade show floor. Using an iPad, booth personnel can use the software to simplify sophisticated product stories by launching realistic 3-D product models that look and behave like actual products. Customers and prospects can even test drive solutions for themselves using the iPad’s touchscreen interface to view products from every angle and explore options and features (such as opening drawers). In addition to using an iPad to display content anywhere in a booth, booth staff also have the option of presenting content to audiences of all sizes using a standard projector or large external monitor, which can be wirelessly controlled with an iPad. The Kaon PresenterPro package includes one Apple iPad preloaded with Kaon PresenterPro software and a Kaon PresenterPro appliance that measures 6-by-13.5-by-17 inches. The appliance can be placed under a podium, in an AV closet, or under a projector, hiding it from view.
Contact: Kaon Interactive Inc., Maynard, MA, 978-823-0111, www.kaon.com |
 Ever notice how logistics of exhibiting never seem to get any less overwhelming no matter how many times you exhibit at shows? The Seattle Software Corp. may have the solution for you. The company’s ShowGo Connect software is a trade show management application deployed to the web. Designed with easy-to-use template wizards to help you stay on top of all your show details — so they won’t get the chance to pile up on you — ShowGo Connect supports your management of calendars, budgets, inventories, and even ROI. The online app is accessible from any web-enabled device.
Contact: Seattle Software Corp., Seattle, 206-286-7677, www.seattlesoftware.com |
 How successful was your in-booth or event-wide presentation? Save time crunching the numbers with SVMetrics from ShowValue Inc. Using the SVMetrics’ template, users simply generate a standard evaluation form customized with their logo, event name, session title, and speaker name, and upload it directly to the SVMetrics’ website. After the show, attendee comments can be manually entered into the SVMetrics website or sent directly to SVMetrics in a data file, which is merged with evaluation data to generate a report set. An online reporting feature saves you time on the back end of the process, too, by delivering online reports directly to your designated recipients within five business days.
Contact: ShowValue Inc., Tucson, AZ, 877-474-6982 x223, www.showvalue.com
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Concierge Elite by Freeman alleviates the headaches associated with booth setup and tear down by allowing exhibitors to use their mobile device or smart phone to handle logistics from the comfort of their booth or hotel. The mobile application features the ability to check the status of freight, receive e-mail or text alerts for freight notifications, submit service requests, review booth-related orders, and more. Users control the frequency and type of notifications they receive (text or e-mail), and can request that those notifications be sent to a list of additional contacts as well.
Contact: Freeman, Dallas, 214-445-1000 www.freemanco.com |
Fed up with the time and effort it takes to erect your multimedia presence on the trade show floor? Brandstand America’s Standroid is a portable tension-fabric pop-up structure designed to accommodate multimedia displays. Thanks to its durable, integrated wire-management system, exhibitors no longer need to fiddle with cumbersome nuts-and-bolts bracketing to mount heavy display screens — making setup a cinch. What’s more, multiple shelving and lighting options are available to give your pop-up the distinctive appearance you desire.
Contact: Brandstand America, Nokomis, FL, 941-244-9310, www.brandstand.com.au
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 Custom Printed Textured Flooring (CPT Flooring) from The Inside Track brings trade show flooring durability to a whole new level. Weather-resistant and built for long-lasting indoor and outdoor use, CPT Flooring can be printed with graphics of your choice and is constructed of the thickest wear layer (roughly 1/8 inch) in the industry as well as high-quality ultraviolet (UV) inks. The fully recyclable flooring is available in widths of up to 10 feet and a variety of lengths, and comes in multiple textures including coin, diamond plate, leather, and ceramic. Users also have the ability to tile the product by joining several pieces of flooring together to create continuous custom-flooring displays.
Contact: The Inside Track/Trade Show Flooring Direct, Crystal Lake, IL,
847-865-1001, www.tradeshowflooringdirect.com
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 Looking to bring your portable display to life with the sound of music? PosterGarden’s Display Speaker, which plugs into any musical device through a standard headphone jack, is an acoustic generator that connects to almost any object — from graphic display panels and pop-up booths to banner stands, tables, and more — and turns the object into a high-quality speaker by resonating the object to produce a rich, full sound. The acoustic generator can be attached and reattached to any surface. The speaker is powered by two AAA batteries or a supplied USB cable, and is virtually invisible when attached to a display.
Contact: PosterGarden, Portland, OR, 503-297-9982 (ext. 706), www.postergarden.com
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 With the Expand MediaScreen 3 retractable banner stand from Expand International of America Inc., users can exchange graphics in seconds — sans tools — by releasing two spring-loaded levers. Is the exhibit floor a little uneven? No problem. A patented knob on the base of the product can be used to quickly adjust the angle of the graphic and ensure it is perfectly vertical. The product, which is roughly 33.5 inches wide, also comes with a telescopic pole, allowing users to vary the height of their message from 63 inches to roughly 88.5 inches. Optional add-ons include a product mini-shelf, a brochure packet, and LED accent lighting — powered by a traditional wall outlet or rechargeable battery pack — that mounts under the base of the product to provide an eye-catching glow under the display.
Contact: Expand International of America Inc., Stratford, CT, 203-870-2030, www.expandmedia.com
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 Move over, disposable floor display adhesives. Go to the back of the line, blurry, printed carpet designs. Show Floor by Benchmark Imaging & Display is setting a new standard in custom graphic flooring. Show Floor comprises three layers. The top layer is an approximately 3/4-inch thick, PVC-wrapped laminate with a nonskid textured surface. The middle layer displays custom images, and the bottom layer comprises a 1/8-inch thick, closed-cell foam that supplies the Show Floor’s cushioned walking surface. Flooring is produced in two or more 5-by-10-foot matching sections and comes with a shipping tube that includes a handle and wheels, making it easier to move around.
Contact: Benchmark Imaging & Display, Elk Grove Village, IL, 847-290-0002, www.benchmarkimaging.com
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 If the portable high-end electronics in your exhibit tend to grow feet and walk away, then the iPad Counter from Brandstand America is for you. The lectern-sized structure, made of aluminum support poles wrapped in dye-sublimated fabric, neatly houses your iPad in a black-laminate countertop cutout. Measuring 39 inches tall, the lectern keeps your iPad safe yet accessible for presentations, product demos, and other show activities.
Contact: Brandstand America, Nokomis, FL, 941-244-9310, www.brandstand.com.au |
 Forget exchanging business cards or keying data into an electronic address book. With the BCARD Reader Lite software application from ITN International Inc., networking with other attendees and gathering attendee contact information is as easy as a quick tap of your iPhone. To use the software, users simply plug the BCARD Reader attachment to the bottom of their personal iPhone through the synch connector, download the BCARD Reader Lite software application, and instantly begin using their iPhone to read attendee badges. Contact information is instantly stored in your personal address book. No portal or training is required. The software works at events that are equipped with Near Field Communication (NFC)-enabled attendee badges. BCARD Reader attachments are available for rent or purchase from ITN International Inc.
Contact: ITN International Inc., Bethesda, MD, 301-535-1127,
www.itn-international.com
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 If time is of the essence, Tadd Sales Rebel by Tadd Innovations may be the solution. The portable, self-contained audio-video display sets up in about a minute, without the need for mounting brackets or hardware. To assemble the unit, users simply roll the product into place using a handle and wheels that are discreetly incorporated into the unit’s design. Once in place, they flip open the top of the pod (which measures 40-by-25 inches, with a depth of 20 inches), plug it in, press a button on the control pad, and raise the HD 32-inch flatscreen monitor to the desired height (up to a maximum elevation of roughly 6 feet). Users also have the option of pulling out the unit’s retractable table, for added convenience.
Contact: Tadd Innovations, Farmingdale, NY, 631-694-2490, www.taddinnovations.com |
 Slide-and-fix corner connectors that attach to tension fabric make the Expo Vision display system by Aluvision ideally suited to accommodate unusually shaped designs, including curved and twisting surfaces. Typically used for banner displays, hanging graphics, freestanding visuals, and permanent installations, Expo Vision is readily adapted to larger-scale applications. Kiosks and even complete exhibits can be fabricated using the Expo Vision system. And thanks to its tool-free assembly, setup and break down are a snap. Standard fabric selections include a variety of white hues, and fabrics can also be printed in all colors and with custom images.
Contact: Aluvision, Deinze, Belgium, 32-9-381-54-70, www.aluvision.com
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 Originally designed for retail outlets, airports, and cosmetic boutiques, the Brandcusi kiosk-like display by Brandstand America offers a sleek venue for showcasing your products and services. Seamless graphic panels form this unit’s exterior skin, providing ample real estate for multicolor printing of logos and other brand messaging. Made of 100-percent recycled materials, its lightweight design makes it both portable and easy to assemble. Optional shelving and light fixtures offer users added flexibility to customize the Brandcusi’s final appearance.
Contact: Brandstand America, Nokomis, FL, 941-244-9310, www.brandstand.com.au
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It may look like a typical trade show banner stand, but the Varia.Lux from PosterGarden is anything but. Like classic banner stands, the Varia.Lux features a sturdy base, a lightweight pole, and full-color retractable graphics — but that’s where the similarities end. That’s because this multiple-configuration display can be used as not only a full-length, 8-foot-tall banner stand (with varying widths of 24 to 40 inches), but also as a 40-inch-wide-by-36-inch-tall compact tabletop display. An optional bracket provides the option to create yet another 8-foot-tall configuration: a 24-inch-, 34-inch-, or 40-inch-wide double-sided Varia.Lux. The entire base, along with magnetic end-cap covers, can be customized with printed, wraparound graphics of your choice.
Contact: PosterGarden, Portland, OR, 503-297-9982 (ext. 706), www.postergarden.com |
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Make your logo and other brand messaging the center of attention with Aluvision’s round fabric display system. Lumi Vision’s LED light source eliminates uneven shadowing and ensures that displays are uniformly illuminated — even at rounded perimeters. Display frames are fabricated of lightweight aluminum extrusion. The system also includes quick-latching mechanisms for easy exchange of circular fabric pieces that are available in standard diameters of approximately 19.5 inches, 39 inches, 48 inches, and 78 inches, which include LED wattages of 35, 120, 180, and 400, respectively. Dye-sublimated fabrics come in various shades of white and can be printed in all colors and include any image.
Contact: Aluvision, Deinze, Belgium, 32-9-381-54-70, www.aluvision.com
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