REGISTER SEE YOU MARCH 4-8, 2012 EXHIBIT
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All 200+ Sessions
70 New Sessions
CTSM Required Sessions

BY LEARNING TRACK
Measurement & Results
Planning & Execution
Marketing & Communications
Corporate Events
Personal & Career
Exhibits & Experiences
Global

BY SPECIALTY
Advanced Learning
Author's Executive Series
Field Trips
Green Series
Profiles in Excellence
Peer2Peer Roundtables
Workshop Intensives

BY DAY
Sunday, March 27
Monday, March 28
Tuesday, March 29
Wednesday, March 30
Thursday, March 31
PLANNING & EXECUTION

FROM STRATEGY TO LOGISTICS, WITH BUDGETING IN BETWEEN. Plan for success, improve your processes, manage the risks.

 SUNDAY
 8:30 AM - 4:30 PM
S201 
Rookie Exhibitors’ Quick-Start Program: Hit the Ground Running

 8:30 AM - 12:00 PM
S202 
Pulling Back the Curtain - How Your Exhibit Builder Determines Prices

S216  NEW
Build a Better RFP

 1:00 PM - 4:30 PM
S204 
Stop Wasting Time – Organize Your Planning with Templates

S207 
Using Benchmarks to Support Strategies and Tactics

 
 MONDAY
 8:00 AM - 9:30 AM
M20215  CTSM
Basic Project Management and Reporting Skills

M20715  NEW CTSM
Exhibit Law Primer: Legal Concepts and Practical Advice 

M217  NEW
RFP: The Naked Truth

 10:00 AM - 11:30 AM
M20315  CTSM
The Nuts and Bolts of Budgeting for Results

M206 
Staffing is Key: Achieve Success With the Right People and Tools

M223  NEW
Maximize Your Investments: A Scalable Approach to Building the Optimal Event Experience

M229  NEW
Contingencies & Emergencies: Play it Safe By Preparing for the Worst

 3:45 PM - 5:15 PM
M203 
Align Your Face-to-Face Interactions with What Attendees Value Most

M20415  CTSM
Don’t Skip the Meetings – Pre-, At-, and Post-: Guideposts to Success

 TUESDAY
 8:00 AM - 9:30 AM
T20215  CTSM
Basic Project Management and Reporting Skills

T20615  CTSM
Show Operation Basics – Part I: Pre-Show Planning

T225  NEW
Proven Methods for Effective Outsourcing

 8:00 AM - 11:30 AM
T205 
The SMART Event and Trade Show Strategists' Toolkit

 10:00 AM - 11:30 AM
T20115  CTSM
Selecting the Right Shows: The Critical Decision

T20915  CTSM
Show Operation Basics – Part II: On-Site Implementation

T213 
In It To Win It: Confidently Presenting Program Solutions for Management Approval

T222  NEW
The Green Edge: How to Save Money Through Green Exhibiting

T227  NEW
Inclusive Meetings and Shows Benefit Everyone

 3:45 PM - 5:15 PM
T20315  CTSM
The Nuts and Bolts of Budgeting for Results

T21315  CTSM
Beyond the Basics of Booth Selling

T215  NEW
Drive Success Through Sales, IT and Marketing Collaboration

 WEDNESDAY
 8:00 AM - 9:30 AM
W20715  NEW CTSM
Exhibit Law Primer: Legal Concepts and Practical Advice 

W218 
Custom Rental vs. Custom Purchase: Comparing Costs and Options

W226  NEW
The Pre-Show Strategic Briefing: Prepare for Success

W230  NEW
Fun with Fundamentals: Achieve Success By Applying Exhibiting Basics

 8:00 AM - 11:30 AM
W219 
There's an App for That: Using Tablets and Other Mobile Devices

 10:00 AM - 11:30 AM
W20115  CTSM
Selecting the Right Shows: The Critical Decision

W210 
A Guide to Completing Show Forms and Ordering Show Services

W220  NEW
Get Ready! The Industry is Changing

W221  NEW
Are You Game? New Approaches to Exhibit Staff Preparation

 3:45 PM - 5:15 PM
W208  NEW
90 Cost-Cutting Tips and Tricks in 90 Minutes

W209  NEW
Effective Sponsorship Elements: Get More Dazzle for Your Dollar

 THURSDAY
 8:00 AM - 9:30 AM
R20415  CTSM
Don’t Skip the Meetings – Pre-, At-, and Post-: Guideposts to Success

R21315  CTSM
Beyond the Basics of Booth Selling

R224  NEW
How to Earn Buy-In and Budget for Enhanced Creative

R228  NEW
Anatomy of Digital Content

 10:00 AM - 11:30 AM
R212  NEW
Audiovisual De-Mystified: Best Practices for Ordering AV In Your Booth Space 

 1:00 PM - 2:30 PM
R20615  CTSM
Show Operation Basics – Part I: Pre-Show Planning

R214 
Booth Basics Boot Camp: Lessons from the Trade Show Floor

 3:00 PM - 4:30 PM
R20915  CTSM
Show Operation Basics – Part II: On-Site Implementation

R211  NEW
Small Budgets Call for Big Plans






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