REGISTER SEE YOU MARCH 4-8, 2012 EXHIBIT
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All 200+ Sessions
70 New Sessions
CTSM Required Sessions

BY LEARNING TRACK
Measurement & Results
Planning & Execution
Marketing & Communications
Corporate Events
Personal & Career
Exhibits & Experiences
Global

BY SPECIALTY
Advanced Learning
Author's Executive Series
Field Trips
Green Series
Profiles in Excellence
Peer2Peer Roundtables
Workshop Intensives

BY DAY
Sunday, March 27
Monday, March 28
Tuesday, March 29
Wednesday, March 30
Thursday, March 31
ALL 200+ SESSIONS

CREATE YOUR OWN PERSONALIZED PROGRAM from a comprehensive curriculum of 200+ in-depth Sessions, Workshops, Field Trips, Profiles in Excellence, Advance Learning opportunities, and more.

 SUNDAY
 8:30 AM - 4:30 PM
S201 
Rookie Exhibitors’ Quick-Start Program: Hit the Ground Running

S504  NEW
Re-Inventing You: A Personal and Professional Development Workshop

 8:30 AM - 12:00 PM
S102 
Connect the Dots: How to Match Measurement to Business Objectives

S202 
Pulling Back the Curtain - How Your Exhibit Builder Determines Prices

S216  NEW
Build a Better RFP

S315 
How to Build a Successful Trade Show Social Media Campaign

S601 
Do Your Own Staff Training

S708 
International Exhibiting – A Primer for Success

 9:00 AM - 3:00 PM
S409  NEW
Special Event Venues - Four Exciting Las Vegas Venues That Will Dazzle Your Guests

 1:00 PM - 4:30 PM
S101 
Overcoming the Fear of ROI

S204 
Stop Wasting Time – Organize Your Planning with Templates

S207 
Using Benchmarks to Support Strategies and Tactics

S502 
Women in Command: A Business Guide for the Successful Woman

S519  NEW
Event App Lab for Trade Show Managers

S703  NEW
Understand and Use International Cultural Protocol

 MONDAY
 8:00 AM - 9:30 AM
M108 
Understanding the Attendee Journey

M10815  CTSM
How To Measure the Value of Trade Show Participation - Part I: Basic Concepts

M20215  CTSM
Basic Project Management and Reporting Skills

M20715  NEW CTSM
Exhibit Law Primer: Legal Concepts and Practical Advice 

M217  NEW
RFP: The Naked Truth

M301 
Do You Have a Digital Playbook for Your Exhibit Program?

M302 
Move from "Roadie" to Trade Show "Rock Star"

M312  NEW
Best Practices for Your Direct Mail Marketing 

M404  NEW
Do You Understand the Big Picture? How to Think From a Program Perspective 

M511  NEW
How to Work With Your Millennial Exhibit Staff

M602 
Experiential Storytelling: Where Customer-Centric Content is King

M616 
From "Whoops!" to "WOW!"

M625 
Mind Shift: Move Attendees to Emotional Preference

M631  NEW
LEDs, Color Temperature and You!

M706 
Global Frameworks - Part I

 8:30 AM - 11:30 AM
M620 
Exhibit Trek!

 10:00 AM - 11:30 AM
M104 
Did the Strategies and Tactics Work?

M10515  CTSM
Using Surveys to Measure Your Performance in Trade Shows and Events

M20315  CTSM
The Nuts and Bolts of Budgeting for Results

M206 
Staffing is Key: Achieve Success With the Right People and Tools

M223  NEW
Maximize Your Investments: A Scalable Approach to Building the Optimal Event Experience

M229  NEW
Contingencies & Emergencies: Play it Safe By Preparing for the Worst

M320  NEW
Tate & Lyle: A Taste of Trade Show Marketing Excellence

M325  NEW
Healthcare Exhibiting: Meet The Challenges

M40915  CTSM
Formulas That Can Save You Money

M508  NEW
The Five Pillars of Progress: Advance With or Without a Promotion

M517 
Life Balance - A Healthier You (On the Road)

M61715  CTSM
Graphics Boot Camp: The Basics Every Event Manager Should Know

M621  NEW
What in the World: Global Trend Analysis

M624 
Green Trade Shows

M707 
Global Frameworks - Part II

 3:45 PM - 5:15 PM
M114 
How To Double Your Qualified Leads: Best Practices in Trade Show Lead Acquisition 

M117 
You Know What to Measure - But How Do You Actually Measure It?

M203 
Align Your Face-to-Face Interactions with What Attendees Value Most

M20415  CTSM
Don’t Skip the Meetings – Pre-, At-, and Post-: Guideposts to Success

M305  NEW
The Power of Personas

M30815  CTSM
Business Marketing Strategies and Trade Shows

M31515  CTSM
Integrated Marketing Communications

M317  NEW
Using Today's Tools to Get Linked

M408 
Beyond Logistics: Principles, Practices & Play

M505  NEW
Career Planning for the Seasoned Professional

M507 
Managing in a Changing Environment

M509  NEW
Ethics: What Every Exhibit and Event Professional Needs to Know

M605 
Think Big: Produce Impressive Results with a Small Booth and Budget 

M611 
Lighting and AV Technology: Understand the Terminology

M626 
Lose Your Fear of Heights!

M701  NEW
When in Rome: The New Norms for Exhibiting in Europe

 TUESDAY
 8:00 AM - 9:30 AM
T110 
How To Quickly Improve Lead Quality, Reporting and Sales Conversion

T20215  CTSM
Basic Project Management and Reporting Skills

T20615  CTSM
Show Operation Basics – Part I: Pre-Show Planning

T225  NEW
Proven Methods for Effective Outsourcing

T310  NEW
How to Make Your Events Digital and Data-Driven

T313  NEW
Outside the Booth: Finding Event Marketing Inspiration in Unusual Places

T319  NEW
How to Thrive Through the PR/Social Media Disruption

T40915  CTSM
Formulas That Can Save You Money

T411 
How Near Field Communication Will Change the Face of Events

T510 
Sales Energy - Having the "Juice" to Be Better Every Day

T512 
Leadership: How Would I Know It If I See It?

T515  NEW
Fear to Fun: Stop Freaking from Fear of Public Speaking

T607 
Insights in Innovation

T615  NEW
Foster a Mindset of Innovation

T704  NEW
Is Your Marketing Story Relevant in Europe?

 8:00 AM - 11:30 AM
T116 
Lean Six Sigma for Exhibitors 

T120  NEW
Maximize Your Return With Effective Staff Selection and Preparation

T205 
The SMART Event and Trade Show Strategists' Toolkit

 10:00 AM - 11:30 AM
T10815  CTSM
How To Measure the Value of Trade Show Participation - Part I: Basic Concepts

T121  NEW
Effective Exhibiting for Companies with Niche Markets and Long Sales Cycles

T20115  CTSM
Selecting the Right Shows: The Critical Decision

T20915  CTSM
Show Operation Basics – Part II: On-Site Implementation

T213 
In It To Win It: Confidently Presenting Program Solutions for Management Approval

T222  NEW
The Green Edge: How to Save Money Through Green Exhibiting

T227  NEW
Inclusive Meetings and Shows Benefit Everyone

T321 
To Tweet or Not to Tweet: Navigate the Legal Pitfalls and Make Social Media Work 

T324  NEW
2(X)IST: Revolutionize Your Exhibits and Events with a Brand Experience Playbook

T407 
Risk Avoidance Contracting Essentials for the Independent Meeting Planner

T501 
Leadership Tools For High Functioning Teams

T516  NEW
Tips and Recommendations for Making the Best of Trade Show Travel

T608 
Insights in Innovation (continued)

T62015  NEW CTSM
The @show Experience: Understanding the Essentials of Exhibit Design

T629  NEW
Think in Opposites to Inspire New Solutions 

 3:45 PM - 5:15 PM
T109 
How to Measure the Value of Trade Show Participation - Part II: Practical Application

T111  NEW
Resolve the Lead Retrieval and CRM/MAT Conundrum

T119  NEW
Quantify Your Event Impact

T20315  CTSM
The Nuts and Bolts of Budgeting for Results

T21315  CTSM
Beyond the Basics of Booth Selling

T215  NEW
Drive Success Through Sales, IT and Marketing Collaboration

T30715  CTSM
Creative Thinking to Reinvigorate Your Program

T311  NEW
Create a Speaker Program to Increase Results

T314 
Using Target Audience Profiles to Create Memorable Events that Drive Results

T322 
How to Integrate Your Program into the Bigger Marketing Plan

T405 
Building a Roadmap to a Successful Event

T506 
Listening Like You Mean It, Speaking Like You Heard It

T610 
Dealing with Distractions

T62115  CTSM
Collaborate. Create. Succeed. Maximize Results Through the Power of Design.

T622 
Look Ma...No Truss! Creative LED Booth Lighting

T623  NEW
Collaboration: Avenue to Smooth Exhibit Results

T702  NEW
Introduction to International Meeting Planning: Western Europe

 WEDNESDAY
 8:00 AM - 9:30 AM
W122  NEW
Make That Show Count: Powerful Strategies to Convert Leads to Sales

W20715  NEW CTSM
Exhibit Law Primer: Legal Concepts and Practical Advice 

W218 
Custom Rental vs. Custom Purchase: Comparing Costs and Options

W226  NEW
The Pre-Show Strategic Briefing: Prepare for Success

W230  NEW
Fun with Fundamentals: Achieve Success By Applying Exhibiting Basics

W307  NEW
Integrate PR Data to Drive Attendee Engagement

W330  NEW
Wells Fargo: Partner with Show Management for Results that Sizzle! 

W41615  CTSM
The Basics of Event Planning and Management

W514 
Preparing, Developing, and Submitting a Quality CTSM Portfolio

W518  NEW
Bulletproof Slideshows: Create Great Presentations In and Beyond PowerPoint

W52115  CTSM
Negotiating Skills to Win

W609 
Activate Your Audience's Sixth Sense: Engagement

W612 
Creating Innovative Exhibit and Event Experiences

W61715  CTSM
Graphics Boot Camp: The Basics Every Event Manager Should Know

W709 
How To Successfully Participate in German (European) Trade Shows

 8:00 AM - 11:30 AM
W219 
There's an App for That: Using Tablets and Other Mobile Devices

W406 
The Best Thing is Being There – Site Inspection Workshop

 10:00 AM - 11:30 AM
W106 
Improve Lead Follow-Up: Combine Proximity Marketing with Content Delivery

W20115  CTSM
Selecting the Right Shows: The Critical Decision

W210 
A Guide to Completing Show Forms and Ordering Show Services

W220  NEW
Get Ready! The Industry is Changing

W221  NEW
Are You Game? New Approaches to Exhibit Staff Preparation

W323  NEW
Attendee Trends: Social Media, Events and Exhibits

W326  NEW
On The Program: Create and Land Conference Sessions for Your Subject Experts

W331  NEW
Coping with Cross-Screen Consumption

W332  NEW
Holy Smokes! How Great Content Marketing Drives Results

W410 
From Marketing to Measurement: 10 Steps to a Great Corporate Event

W41715  CTSM
The Basics of Event Logistics and Implementation

W52315  CTSM
Communicating With Others: Essentials for Success

W613 
Creating Innovative Exhibit and Event Experiences (continued) 

W619 
Managing Up - And Beyond

W72215  CTSM
International Events: Expanding Your Global Reach

 3:45 PM - 5:15 PM
W103 
Downsize Exhibit Space and Increase ROI with Engaging Small Booth Experiences 

W107 
How To Evaluate the Trade-Offs: Exhibit, Don’t Exhibit—or Get Innovative

W118  NEW
Mastering Measurement, Reporting and ROI 

W208  NEW
90 Cost-Cutting Tips and Tricks in 90 Minutes

W209  NEW
Effective Sponsorship Elements: Get More Dazzle for Your Dollar

W303 
Small Company, Large Visibility: Strategies for Playing in a Big Sandbox

W30815  CTSM
Business Marketing Strategies and Trade Shows

W309  NEW
Social Media Measurement Made Simple

W31515  CTSM
Integrated Marketing Communications

W328  NEW
Brand Strategy for a Brave New World

W401 
Mastering the Meeting Maze

W503 
The Future is Now! It’s in Your Hands So Start Planning

W614 
Trends With Benefits: Cool Applications of Hot Ideas

W617  NEW
Best Practices for the New Generation Of Holograms: Engagement and Analytics

W62015  NEW CTSM
The @show Experience: Understanding the Essentials of Exhibit Design

W705 
Exhibiting in Latin America

 THURSDAY
 8:00 AM - 9:30 AM
R112 
Effective Methods for Measuring Awareness

R20415  CTSM
Don’t Skip the Meetings – Pre-, At-, and Post-: Guideposts to Success

R21315  CTSM
Beyond the Basics of Booth Selling

R224  NEW
How to Earn Buy-In and Budget for Enhanced Creative

R228  NEW
Anatomy of Digital Content

R304 
Content + Interactions: A Formula for Effective Marketing Impact

R306  NEW
Siemens and Iatric Systems: The Art of Audience Engagement

R62115  CTSM
Collaborate. Create. Succeed. Maximize Results Through the Power of Design.

R627  NEW
Putting More "Create" in Your Creativity

 8:00 AM - 11:30 AM
R318 
How to Write Your Social Media Plan in Eight Steps

 10:00 AM - 11:30 AM
R105  NEW
Harness the Power of Wearable and Location-Aware Technology for Your Event

R10515  CTSM
Using Surveys to Measure Your Performance in Trade Shows and Events

R212  NEW
Audiovisual De-Mystified: Best Practices for Ordering AV In Your Booth Space 

R30715  CTSM
Creative Thinking to Reinvigorate Your Program

R327  NEW
The Recipe for Irresistible Presentations

R403  NEW
Small Exhibitors: Increase Success With Activities Outside Your Booth

R618 
Smaller Can Be Better: You Really Can Do More With Less

R628  NEW
Putting More "Create" in Your Creativity (continued)

R630  NEW
Connect Innovative Engaging Experiences to Cloud-Based Content Management Systems

R72215  CTSM
International Events: Expanding Your Global Reach

 1:00 PM - 2:30 PM
R115  NEW
Subaru of America: Quantity vs. Quality: Brand Engagement and Lead ROI

R20615  CTSM
Show Operation Basics – Part I: Pre-Show Planning

R214 
Booth Basics Boot Camp: Lessons from the Trade Show Floor

R308 
Unleashing the Power of Social Media

R52115  CTSM
Negotiating Skills to Win

R604  NEW
Standout Sponsorships

R606 
Employing Sensory Simulation in Face-to-Face Marketing

 3:00 PM - 4:30 PM
R113 
Create Leads Salespeople Actually Want

R20915  CTSM
Show Operation Basics – Part II: On-Site Implementation

R211  NEW
Small Budgets Call for Big Plans

R316  NEW
Engage a Younger Audience with Digital Technology and Social Media 

R329  NEW
From Curb to Carpet: Achieve Effective Attendee Engagement

R52315  CTSM
Communicating With Others: Essentials for Success

R603 
Creating Global “WOW” Experiences














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