REGISTER SEE YOU MARCH 4-8, 2012 EXHIBIT
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All 200+ Sessions
70 New Sessions
CTSM Required Sessions

BY LEARNING TRACK
Measurement & Results
Planning & Execution
Marketing & Communications
Corporate Events
Personal & Career
Exhibits & Experiences
Global

BY SPECIALTY
Advanced Learning
Author's Executive Series
Field Trips
Green Series
Profiles in Excellence
Peer2Peer Roundtables
Workshop Intensives

BY DAY
Sunday, March 27
Monday, March 28
Tuesday, March 29
Wednesday, March 30
Thursday, March 31
ALL 200+ SESSIONS

CREATE YOUR OWN PERSONALIZED PROGRAM from a comprehensive curriculum of 200+ in-depth Sessions, Workshops, Field Trips, Profiles in Excellence, Advance Learning opportunities, and more.

 SUNDAY
 8:30 AM - 4:30 PM
S201 
ALL-DAY WORKSHOP:
Trade Show Rookies “Quick-Start” Program


 8:30 AM - 12:00 PM
S102 
HALF-DAY WORKSHOP:
Connect the Dots: Matching Measurement to Business Objectives


S205 
HALF-DAY WORKSHOP & ADVANCED LEARNING SESSION:
The SMART Event and Trade Show Strategists' Toolkit


S207  NEW
HALF-DAY WORKSHOP:
Using Benchmarks To Support Strategies and Tactics


S308 
HALF-DAY WORKSHOP:
Unleashing the Power of Social Media


S502 
HALF-DAY WORKSHOP:
Women in Command: A Business Guide for the Successful Woman


S601 
HALF-DAY WORKSHOP:
Do Your Own Staff Training


S624  NEW
HALF-DAY WORKSHOP & ADVANCED LEARNING SESSION:
How To Tackle Green


S701 
HALF-DAY WORKSHOP:
International Cultural Protocol


 9:00 AM - 3:00 PM
S416  NEW
HALF-DAY WORKSHOP & FIELD TRIP:
Unique Venues - Four Exciting Las Vegas Venues That Will Dazzle Your Guests


 1:00 PM - 4:30 PM
S101 
HALF-DAY WORKSHOP:
Overcoming the Fear of ROI


S116 
HALF-DAY WORKSHOP:
Lean Six Sigma for Exhibitors


S202 
HALF-DAY WORKSHOP:
Pulling Back the Curtain - How Your Exhibit Builder Determines Prices


S204 
HALF-DAY WORKSHOP:
Stop Wasting Time – Organize Your Planning with Templates


S315  NEW
HALF-DAY WORKSHOP:
Building a Successful Trade Show Social Media Campaign


S515 
HALF-DAY WORKSHOP:
Presentation Skills for Marketing Professionals


S708 
HALF-DAY WORKSHOP:
International Exhibiting – A Primer for Success


 MONDAY
 8:00 AM - 9:30 AM
M113 
Create Leads Salespeople Actually Want

M20314  CTSM
The Nuts and Bolts of Budgeting for Results

M214 
Booth Basics Boot Camp: Lessons from the Trade Show Floor

M314 
Using Target Audience Profiles to Create Memorable Events that Drive Results

M321 
To Tweet or Not to Tweet: Navigating Legal Pitfalls to Make Social Media Work for You

M402  NEW
Event Marketing: Building Buzz with Social Media

M52114  CTSM
Negotiating Skills to Win

M61714  CTSM
Graphics Boot Camp: The Basics Every Event Manager Should Know

M623  NEW
The Best of the Best: Takeaways and Best Practices from Award-Winning Exhibits, Events, and Experiences

M704  NEW
Achieving Your Optimal Design in Europe

M711 
ADVANCED LEARNING SESSION:
Global Frameworks - Part I


 8:00 AM - 11:30 AM
M107 
HALF-DAY WORKSHOP:
Riding the Winds of Change: To Exhibit or Not to Exhibit or Do Something Totally Different


M406 
HALF-DAY WORKSHOP & FIELD TRIP:
The Best Thing is Being There – Site Inspection Workshop


 8:30 AM - 11:30 AM
M620 
HALF-DAY WORKSHOP & FIELD TRIP:
Exhibit Trek!


 10:00 AM - 11:30 AM
M103  NEW
Downsize and Increase ROI: Create Engaging Small Booth Experiences for Specialized Events

M20114  CTSM
Selecting the Right Shows: The Critical Decision

M211  NEW
AUTHORS EXECUTIVE SERIES:
Do More with Less: The Rise of Free or Very Low Cost Web Tools for Meeting and Exhibition Professionals


M317  NEW
Mind Shift: The New Trade Show Experience

M320 
AUTHORS EXECUTIVE SERIES & ADVANCED LEARNING SESSION:
Advanced Trade Show Selling Skills - Why Settle for Leads When You Can Get So Much More


M407 
Risk Avoidance Contracting Essentials for the Independent Meeting Planner

M413  NEW
PROFILE IN EXCELLENCE:
Intel: Rejuvenating an Event Marketing Program


M52314  CTSM
Communicating With Others: Essentials for Success

M603 
Creating Global “WOW” Experiences

M61914  CTSM
Exhibit Design – From Concept to Completion

M712 
ADVANCED LEARNING SESSION:
Global Frameworks - Part II


 3:45 PM - 5:15 PM
M114 
How To Double Your Qualified Leads: Best Practices in Trade Show Lead Acquisition 

M20214  CTSM
Basic Project Management and Reporting Skills

M206  NEW
Staffing is Key: Why Selecting the Right Staff and Giving Them the Right Tools is Your Secret to Exhibiting Success

M209  NEW
The Future of Broadband and Wi-Fi for Events

M21314  CTSM
Beyond the Basics of Booth Selling

M311  NEW
Stay in Touch: Increase Customer Contact Before, During, After and Beyond the Event

M31514  CTSM
Integrated Marketing Communications

M316 
ADVANCED LEARNING SESSION:
Exhibit Thinking 2.0


M415 
From Marketing to Measurement: 10 Steps to a Great Corporate Event

M604  NEW
AUTHORS EXECUTIVE SERIES:
Looking Skills for Better Design Thinking


M619  NEW
Managing Up - And Beyond

M702 
One Globe, One Program: How To Create a Centralized Global Event and Exhibition Program

 TUESDAY
 8:00 AM - 9:30 AM
T112 
Effective Methods for Measuring Awareness

T20614  CTSM
Show Operation Basics – Part I: Pre-Show Planning

T21314  CTSM
Beyond the Basics of Booth Selling

T319  NEW
AUTHORS EXECUTIVE SERIES & ADVANCED LEARNING SESSION:
The Next Social Marketing Revolution


T403 
Breaking News! New Laws Impact Hotels and Planners

T410  NEW
PROFILE IN EXCELLENCE:
Cisco: Delivering the Highest Level Customer Journey


T507 
ADVANCED LEARNING SESSION:
Managing in a Changing Environment


T514 
Preparing, Developing, and Submitting a Quality CTSM Portfolio

T605  NEW
Small Booth and Budget with Big Results: Think Big, Don't Let Your Small Booth Keep You Down

T607 
ADVANCED LEARNING SESSION:
Insights in Innovation


T61714  CTSM
Graphics Boot Camp: The Basics Every Event Manager Should Know

T706  NEW
Exhibiting in Japan: Case Studies from the 14th International Myeloma Workshop in Kyoto

 8:00 AM - 11:30 AM
T219 
HALF-DAY WORKSHOP:
There's an App for That: Using iPads, Tablets and Other Mobile Devices for Exhibitions and Events


T505  NEW
HALF-DAY WORKSHOP & AUTHORS EXECUTIVE SERIES:
Women Are on the Move! What Does it Take to Get a Seat at the Table and What Do You Do When You Get There?


 10:00 AM - 11:30 AM
T10514  CTSM
Using Surveys to Measure Your Performance in Trade Shows and Events

T10814  CTSM
How To Measure the Value of Trade Show Participation - Basic Concepts: Part I

T20914  CTSM
Show Operation Basics – Part II: On-Site Implementation

T212  NEW
Best Practice Panel for Event Managers: Working with General Service Contractors

T313  NEW
AUTHORS EXECUTIVE SERIES & ADVANCED LEARNING SESSION:
What's the Future of Business?


T408 
Meetings Beyond Logistics: Principles, Practices & Play

T417 
Building a Roadmap to a Successful Event

T506 
Listening Like You Mean It, Speaking Like You Heard It

T510 
Sales Energy - Having the "Juice" to Be Better Every Day

T512 
Leadership: How Would I Know It If I See It?

T608 
ADVANCED LEARNING SESSION:
Insights in Innovation (continued)


T617  NEW
The Integration of Content, Technology and Architecture

 3:45 PM - 5:15 PM
T106  NEW
Improve Your Lead Follow-Up by Combining Cloud-Based Content Management Systems (CMS) with Proximity Marketing

T20214  CTSM
Basic Project Management and Reporting Skills

T20414  CTSM
Don’t Skip the Meetings – Pre-, At-, and Post-: Guideposts to Success

T216 
RFIs and RFPs: Asking the Right Questions - Choosing the Right Partner (A Supplier Perspective)

T306  NEW
Marketing Automation Tools: How To Maximize Your Efforts to Develop Quality Leads for Your Sales Team

T31514  CTSM
Integrated Marketing Communications

T414 
ADVANCED LEARNING SESSION:
Steps for Developing an Event Strategy that Matches Your Company's Business Priorities


T508 
Organizing 101: Business and Residential Organizing

T606 
ADVANCED LEARNING SESSION:
Employing Sensory Simulation in Face-to-Face Marketing


T610  NEW
Dealing with Distractions

T618  NEW
Smaller Can Be Better: How You Really Can Do More With Less

T703  NEW
Insider's Guide to Exhibiting in the APAC Region

 WEDNESDAY
 8:00 AM - 9:30 AM
W104 
ADVANCED LEARNING SESSION:
Measurement – Did the Strategies and Tactics Work?


W108  NEW
ADVANCED LEARNING SESSION:
Understanding the Attendee Journey


W10814  CTSM
How To Measure the Value of Trade Show Participation - Basic Concepts: Part I

W301  NEW
Do You Have a Digital Playbook for Your Exhibit Program?

W322 
No Exhibit is an Island - Integrating Your Program into the Bigger Marketing Plan

W41614  CTSM
The Basics of Event Planning and Management

W501  NEW
ADVANCED LEARNING SESSION:
Leadership Tools For High Functioning Teams


W517 
AUTHORS EXECUTIVE SERIES:
Life Balance - A Healthier You (On the Road)


W602 
Experiential Storytelling: Where Customer-Centric Content is King

W612 
Creating Innovative Exhibit and Event Experiences

W61914  CTSM
Exhibit Design – From Concept to Completion

W622  NEW
Look Ma...No Truss! Creative LED Booth Lighting

W705  NEW
Exhibiting in Latin America

 8:00 AM - 11:30 AM
W208 
HALF-DAY WORKSHOP & ADVANCED LEARNING SESSION:
Using Information, Intelligence, and Politics to Effectively Plan Your Trade Show Program


W406 
HALF-DAY WORKSHOP & FIELD TRIP:
The Best Thing is Being There – Site Inspection Workshop


W511 
HALF-DAY WORKSHOP:
Organizing 201: Papers, Piles and Procrastination


 10:00 AM - 11:30 AM
W10514  CTSM
Using Surveys to Measure Your Performance in Trade Shows and Events

W111  NEW
AUTHORS EXECUTIVE SERIES:
Measuring Social Media Without Using Social Media Metrics


W217  NEW
Improving Exhibiting Effectiveness: Lessons From Over 10,000 Exhibitor Evaluations

W303  NEW
PROFILE IN EXCELLENCE:
Iatric Systems: Large Company Visibility for Smaller Companies


W307 
ADVANCED LEARNING SESSION:
Creative Thinking to Reinvigorate Your Program


W409  NEW
Formulas That Can Save You Money

W41714  CTSM
The Basics of Event Logistics and Implementation

W509 
Getting Started in Consulting – Things to Consider

W613 
Creating Innovative Exhibit and Event Experiences (continued) 

W621 
Collaborate. Create. Succeed. Maximize Results Through the Power of Design.

W72214  NEW CTSM
International Events: Expanding Your Global Reach

 3:45 PM - 5:15 PM
W109 
How to Measure the Value of Trade Show Participation - Practical Application: Part II

W117 
You Know What to Measure - But How Do You Actually Measure It?

W203 
The Worst Show is a "No-Show": Avoiding Exhibit Transportation Pitfalls

W20314  CTSM
The Nuts and Bolts of Budgeting for Results

W302  NEW
Rock Your Next Trade Show: How To Move from "Roadie" to "Rock Star"

W30814  CTSM
Business Marketing Strategies and Trade Shows

W401 
Mastering the Meeting Maze

W503  NEW
Where Are You Headed and How Will You Get There in Two Years, Five Years?

W611 
Use of Lighting and AV Technology to Create Memorable Experiences: Understanding the Terminology

W614  NEW
Trends With Benefits: Cool Applications of Hot Ideas

W615  NEW
How To Bring Some Bling to Your Booth on a Budget

W62414  CTSM
Green Trade Shows

W707 
Exhibiting in Europe for Beginners

 THURSDAY
 8:00 AM - 9:30 AM
R115 
How to Create Event Communications That Attract and Sell Customers ... and Even Impress the Company President

R20414  CTSM
Don’t Skip the Meetings – Pre-, At-, and Post-: Guideposts to Success

R20614  CTSM
Show Operation Basics – Part I: Pre-Show Planning

R213  NEW
In It To Win It: Confidently Presenting Program Solutions for Management Approval

R304  NEW
ADVANCED LEARNING SESSION:
Content + Interactions: A Formula for Effective Marketing Impact


R404 
ADVANCED LEARNING SESSION:
101 Ways to Differentiate Your Event


R411  NEW
Near Field Communication: Will it Change the Face of Event Technology?

R616  NEW
From "Whoops!" to "WOW!"

R72214  NEW CTSM
International Events: Expanding Your Global Reach

 8:00 AM - 11:30 AM
R318 
HALF-DAY WORKSHOP:
How to Write Your Social Media Plan in Eight Steps


 9:00 AM - 3:00 PM
R416  NEW
HALF-DAY WORKSHOP & FIELD TRIP:
Unique Venues - Four Exciting Las Vegas Venues That Will Dazzle Your Guests


 10:00 AM - 11:30 AM
R110  NEW
Covering the Lead Black Hole: How To Quickly Improve Lead Quality, Reporting, and Sales Conversion

R20114  CTSM
Selecting the Right Shows: The Critical Decision

R20914  CTSM
Show Operation Basics – Part II: On-Site Implementation

R305 
ADVANCED LEARNING SESSION:
Public Relations 2.0 and Beyond


R405 
ADVANCED LEARNING SESSION:
101 Ways to Differentiate Your Event (continued)


R609  NEW
Activate Your Audience's Sixth Sense: Engagement

R626  NEW
Lose Your Fear of Heights!

 1:00 PM - 2:30 PM
R218  NEW
Custom Rental vs. Custom Purchase: Comparing Costs and Options

R30814  CTSM
Business Marketing Strategies and Trade Shows

R312  NEW
PROFILE IN EXCELLENCE:
AudaExplore: The Smarter Way to Launch a New Product


R52114  CTSM
Negotiating Skills to Win

R709 
How To Successfully Participate in German (European) Trade Shows

 3:00 PM - 4:30 PM
R210  NEW
A Guide to Completing Show Forms and Ordering Show Services

R215  NEW
Turn Your Next Show Into a Wow Show

R309  NEW
Creating Year-Round Community: Event Marketing Nirvana or Pipe Dream?

R310 
Tap Your Agency to Super-Charge Your Content

R52314  CTSM
Communicating With Others: Essentials for Success

R62414  CTSM
Green Trade Shows












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