REGISTER SEE YOU MARCH 4-8, 2012 EXHIBIT
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All 200+ Sessions
70 New Sessions
CTSM Required Sessions

BY LEARNING TRACK
Measurement & Results
Planning & Execution
Marketing & Communications
Corporate Events
Personal & Career
Exhibits & Experiences
Global

BY SPECIALTY
Advanced Learning
Author's Executive Series
Field Trips
Green Series
Profiles in Excellence
Peer2Peer Roundtables
Workshop Intensives

BY DAY
Sunday, March 27
Monday, March 28
Tuesday, March 29
Wednesday, March 30
Thursday, March 31
ALL 200+ SESSIONS

CREATE YOUR OWN PERSONALIZED PROGRAM from a comprehensive curriculum of 200+ in-depth Sessions, Workshops, Field Trips, Profiles in Excellence, Advance Learning opportunities, and more.

 SUNDAY
 8:30 AM - 4:30 PM
S105  NEW
Harness the Power of Wearable and Location-Aware Technology for Your Event

S111  NEW
How To Resolve the Lead Retrieval and CRM/MAT Conundrum

S115  NEW
Subaru of America: Quantity vs. Quality: Increase ROI with Improved Lead Strategy

S118  NEW
Mastering Measurement, Reporting and ROI 

S119  NEW
Quantifying Event Impact

S120  NEW
Maximize Your Return With Effective Staff Selection and Preparation

S121  NEW
The Long Game: Strategies Beyond Mass Lead Gathering

S122  NEW
Make That Show Count: Powerful Strategies to Convert Leads to Sales

S201 
Rookie Exhibitors’ Quick-Start Program: Hit the Ground Running

S203 
Align Your Face-to-Face Interactions with What Attendees Value Most

S20715  NEW CTSM
Exhibit Law Primer: Legal Concepts and Practical Advice 

S208  NEW
90 Cost-Cutting Tips and Tricks in 90 Minutes

S209  NEW
Effective Sponsorship Elements: Get More Dazzle for Your Dollar

S211  NEW
Small Budgets Call for Big Plans

S212  NEW
Audiovisual De-Mystified: Best Practices for Ordering AV In Your Booth Space 

S215  NEW
The New SIM Era: Sales, IT and Marketing Collaborate to Drive Success

S216  NEW
Building a Better RFP

S217  NEW
RFP: The Naked Truth

S220  NEW
Get Ready! The Industry is Changing

S221  NEW
Are You Game? New Approaches to Exhibit Staff Preparation

S222  NEW
Show Floor Labor: Busting the Myths about Unions

S223  NEW
Maximize Your Investments: A Scalable Approach to Building the Optimal Event Experience

S224  NEW
Create a Compelling Case: How to Earn Buy-In and Budget for Enhanced Creative

S225  NEW
Outsourcing Panel

S226  NEW
The Pre-Show Strategic Briefing: Prepare for Success

S227  NEW
Inclusive Meetings and Shows Benefit All

S228  NEW
Anatomy of Digital Content

S229  NEW
Contingencies & Emergencies: The Worst Could Happen: Be Prepared! 

S230  NEW
Fun with Fundamentals: Getting Back to Exhibiting Basics

S231  NEW
The Green Edge: How Sustainability Helps Planners Save Money and Build Strong Brands

S305  NEW
The Power of Personas

S306  NEW
Siemens and Iatric Systems: The Art of Audience Engagement

S307  NEW
Integrate Digital PR Data to Drive Attendee Engagement

S30715  CTSM
Creative Thinking to Reinvigorate Your Program

S309  NEW
Measuring Social Media

S310  NEW
How to Make Your Events Digital and Data-Driven

S311  NEW
Beyond the Talking Head: Developing and Scoring Your Speaker Program

S312  NEW
Direct Mail for Trade Shows: Best Practices for Your Event Marketing Strategies

S313  NEW
Looking Outside the Booth: Finding Event Marketing Inspiration in Unusual Places

S316  NEW
Engage a Younger Audience with Digital Technology and Social Media 

S317  NEW
Using Today's Tools to Get Linked

S319  NEW
How to Thrive Through the PR/Social Media Disruption

S320  NEW
Tate & Lyle: A Taste of Trade Show Marketing Excellence

S323  NEW
Audience Trends with Social Integration into Events

S324  NEW
2(X)IST: Revolutionize Your Exhibits with Brand Experience Guidelines

S325  NEW
Healthcare Exhibiting: Meet The Challenges

S326  NEW
Assisting Your Staff with Presentations at Technical Trade Shows

S327  NEW
The Recipe for Irresistible Presentations

S328  NEW
Brand Strategy for a Brave New World

S329  NEW
From Curb to Carpet: Tactics for Attendee Engagement

S330  NEW
Wells Fargo: Partnering with Show Management for Great Results

S331  NEW
Coping with Cross-Screen Consumption

S332  NEW
Creative Ways to Use Content Marketing

S402  NEW
Snap and Click

S403  NEW
Smaller Exhibitors: Staying Organized While Preparing Your Company's Entire Trade Show Presence

S404  NEW
Do You Understand the Big Picture? How to Think From a Program Perspective 

S40915  CTSM
Formulas That Can Save You Money

S504  NEW
Re-Inventing You: A Personal and Professional Development Workshop

S505  NEW
Career Planning for the Seasoned Professional

S508  NEW
The Five Pillars of Progress: Advance With or Without a Promotion

S509  NEW
Ethics: What Every Exhibit and Event Professional Needs to Know

S511  NEW
Working With Your Millennial Exhibit Staff

S515  NEW
Fear to Fun: How to Stop Freaking with Public Speaking

S516  NEW
Tips and Recommendations for Traveling and Working at Trade Shows

S518  NEW
Bulletproof Slideshows: Great Presentation Slides Within and Beyond PowerPoint

S604  NEW
Standout Sponsorships

S615  NEW
Fostering a Mindset of Innovation

S617  NEW
Behind the Curtain at Le Rêve – The Dream

S621  NEW
What in the World: Global Trend Analysis

S62115  CTSM
Collaborate. Create. Succeed. Maximize Results Through the Power of Design.

S623  NEW
Collaboration: Avenue to Smooth Exhibit Results

S627  NEW
Putting More "Create" in Your Creativity

S628  NEW
Putting More "Create" in Your Creativity (continued)

S629  NEW
Thinking in Opposites: Seeing Solutions Others Can't See

S630  NEW
Tying Innovative, Engaging Experiences to Cloud-Based Content Management Systems

S631  NEW
LEDs, Color Temperature and You!

S632  NEW
Best Practices for Using Holograms to Engage Event Attendees

S701  NEW
When in Rome: The New Norms for Exhibiting in Europe

S702  NEW
International Meeting Planning

S703  NEW
International Cultural Protocol

 8:30 AM - 12:00 PM
S102 
Connect the Dots: Matching Measurement to Business Objectives

S205 
The SMART Event and Trade Show Strategists' Toolkit

S207 
Using Benchmarks to Support Strategies and Tactics

S308 
Unleashing the Power of Social Media

S502 
Women in Command: A Business Guide for the Successful Woman

S601 
Do Your Own Staff Training

 9:00 AM - 3:00 PM
S409  NEW
Special Event Venues - Four Exciting Las Vegas Venues That Will Dazzle Your Guests

 1:00 PM - 4:30 PM
S101 
Overcoming the Fear of ROI

S116 
Lean Six Sigma for Exhibitors 

S202 
Pulling Back the Curtain - How Your Exhibit Builder Determines Prices

S204 
Stop Wasting Time – Organize Your Planning with Templates

S315 
Build a Successful Trade Show Social Media Campaign

S708 
International Exhibiting – A Primer for Success

 MONDAY
 8:00 AM - 9:30 AM
M113 
Create Leads Salespeople Actually Want

M20315  CTSM
The Nuts and Bolts of Budgeting for Results

M214 
Booth Basics Boot Camp: Lessons from the Trade Show Floor

M314 
Using Target Audience Profiles to Create Memorable Events that Drive Results

M321 
To Tweet or Not to Tweet: Navigate the Legal Pitfalls and Make Social Media Work 

M52115  CTSM
Negotiating Skills to Win

M61715  CTSM
Graphics Boot Camp: The Basics Every Event Manager Should Know

M706 
Global Frameworks - Part I

 8:00 AM - 11:30 AM
M107 
How To Evaluate the Trade-Offs: Exhibit, Don’t Exhibit—or Get Innovative

M406 
The Best Thing is Being There – Site Inspection Workshop

 8:30 AM - 11:30 AM
M620 
Exhibit Trek!

 10:00 AM - 11:30 AM
M103 
Downsize Exhibit Space and Increase ROI with Engaging Small Booth Experiences 

M20115  CTSM
Selecting the Right Shows: The Critical Decision

M20715  NEW CTSM
Exhibit Law Primer: Legal Concepts and Practical Advice 

M407 
Risk Avoidance Contracting Essentials for the Independent Meeting Planner

M52315  CTSM
Communicating With Others: Essentials for Success

M603 
Creating Global “WOW” Experiences

M62015  NEW CTSM
The @show Experience: Understanding the Essentials of Exhibit Design

M625 
Mind Shift: Move Attendees to Emotional Preference

M707 
Global Frameworks - Part II

 3:45 PM - 5:15 PM
M114 
How To Double Your Qualified Leads: Best Practices in Trade Show Lead Acquisition 

M20215  CTSM
Basic Project Management and Reporting Skills

M206 
Staffing is Key: Achieve Success With the Right People and Tools

M21315  CTSM
Beyond the Basics of Booth Selling

M31515  CTSM
Integrated Marketing Communications

M410 
From Marketing to Measurement: 10 Steps to a Great Corporate Event

M619 
Managing Up - And Beyond

 TUESDAY
 8:00 AM - 9:30 AM
T112 
Effective Methods for Measuring Awareness

T20615  CTSM
Show Operation Basics – Part I: Pre-Show Planning

T21315  CTSM
Beyond the Basics of Booth Selling

T507 
Managing in a Changing Environment

T514 
Preparing, Developing, and Submitting a Quality CTSM Portfolio

T605 
Think Big: Produce Impressive Results with a Small Booth and Budget 

T607 
Insights in Innovation

T61715  CTSM
Graphics Boot Camp: The Basics Every Event Manager Should Know

 8:00 AM - 11:30 AM
T219 
There's an App for That: Using Tablets and Other Mobile Devices

 10:00 AM - 11:30 AM
T10515  CTSM
Using Surveys to Measure Your Performance in Trade Shows and Events

T10815  CTSM
How To Measure the Value of Trade Show Participation I - Basic Concepts

T20915  CTSM
Show Operation Basics – Part II: On-Site Implementation

T405 
Building a Roadmap to a Successful Event

T408 
Meetings Beyond Logistics: Principles, Practices & Play

T506 
Listening Like You Mean It, Speaking Like You Heard It

T510 
Sales Energy - Having the "Juice" to Be Better Every Day

T512 
Leadership: How Would I Know It If I See It?

T608 
Insights in Innovation (continued)

 3:45 PM - 5:15 PM
T106 
Improve Lead Follow-Up: Combine Proximity Marketing with Content Delivery

T20215  CTSM
Basic Project Management and Reporting Skills

T20415  CTSM
Don’t Skip the Meetings – Pre-, At-, and Post-: Guideposts to Success

T31515  CTSM
Integrated Marketing Communications

T606 
Employing Sensory Simulation in Face-to-Face Marketing

T610 
Dealing with Distractions

T618 
Smaller Can Be Better: How You Really Can Do More With Less

 WEDNESDAY
 8:00 AM - 9:30 AM
W104 
Measurement – Did the Strategies and Tactics Work?

W108 
Understanding the Attendee Journey

W10815  CTSM
How To Measure the Value of Trade Show Participation I - Basic Concepts

W301 
Do You Have a Digital Playbook for Your Exhibit Program?

W322 
No Exhibit is an Island - Integrating Your Program into the Bigger Marketing Plan

W41615  CTSM
The Basics of Event Planning and Management

W501 
Leadership Tools For High Functioning Teams

W517 
Life Balance - A Healthier You (On the Road)

W602 
Experiential Storytelling: Where Customer-Centric Content is King

W612 
Creating Innovative Exhibit and Event Experiences

W62015  NEW CTSM
The @show Experience: Understanding the Essentials of Exhibit Design

W622 
Look Ma...No Truss! Creative LED Booth Lighting

W705 
Exhibiting in Latin America

 8:00 AM - 11:30 AM
W406 
The Best Thing is Being There – Site Inspection Workshop

 10:00 AM - 11:30 AM
W10515  CTSM
Using Surveys to Measure Your Performance in Trade Shows and Events

W303 
Small Company, Large Visibility: Strategies for Playing in a Big Sandbox

W30715  CTSM
Creative Thinking to Reinvigorate Your Program

W40915  CTSM
Formulas That Can Save You Money

W41715  CTSM
The Basics of Event Logistics and Implementation

W613 
Creating Innovative Exhibit and Event Experiences (continued) 

W62115  CTSM
Collaborate. Create. Succeed. Maximize Results Through the Power of Design.

W72215  CTSM
International Events: Expanding Your Global Reach

 3:45 PM - 5:15 PM
W109 
How to Measure the Value of Trade Show Participation II - Practical Application

W117 
You Know What to Measure - But How Do You Actually Measure It?

W20315  CTSM
The Nuts and Bolts of Budgeting for Results

W302 
Rock Your Next Trade Show: Move from "Roadie" to "Rock Star"

W30815  CTSM
Business Marketing Strategies and Trade Shows

W401 
Mastering the Meeting Maze

W503 
The Future is Now! It’s in Your Hands So Start Planning

W611 
Lighting and AV Technology: Understand the Terminology

W614 
Trends With Benefits: Cool Applications of Hot Ideas

W624 
Green Trade Shows

 THURSDAY
 8:00 AM - 9:30 AM
R20415  CTSM
Don’t Skip the Meetings – Pre-, At-, and Post-: Guideposts to Success

R20615  CTSM
Show Operation Basics – Part I: Pre-Show Planning

R213 
In It To Win It: Confidently Presenting Program Solutions for Management Approval

R304 
Content + Interactions: A Formula for Effective Marketing Impact

R411 
Near Field Communication: Will it Change the Face of Event Technology?

R616 
From "Whoops!" to "WOW!"

R72215  CTSM
International Events: Expanding Your Global Reach

 8:00 AM - 11:30 AM
R318 
How to Write Your Social Media Plan in Eight Steps

 10:00 AM - 11:30 AM
R110 
Covering the Lead Black Hole: How To Quickly Improve Lead Quality, Reporting, and Sales Conversion

R20115  CTSM
Selecting the Right Shows: The Critical Decision

R20915  CTSM
Show Operation Basics – Part II: On-Site Implementation

R609 
Activate Your Audience's Sixth Sense: Engagement

R626 
Lose Your Fear of Heights!

 1:00 PM - 2:30 PM
R218 
Custom Rental vs. Custom Purchase: Comparing Costs and Options

R30815  CTSM
Business Marketing Strategies and Trade Shows

R52115  CTSM
Negotiating Skills to Win

R709 
How To Successfully Participate in German (European) Trade Shows

 3:00 PM - 4:30 PM
R210 
A Guide to Completing Show Forms and Ordering Show Services

R52315  CTSM
Communicating With Others: Essentials for Success














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