|
SUNDAY |
S201
ALL-DAY WORKSHOP:
Trade Show Rookies “Quick-Start” Program
S101
HALF-DAY WORKSHOP:
Overcoming the Fear of ROI
S114
NEW
HALF-DAY WORKSHOP & ADVANCED LEARNING SESSION:
The Power of Metrics
S202
NEW
HALF-DAY WORKSHOP:
Pulling Back the Curtain - How Your Exhibit Builder Determines Prices
|
S204
HALF-DAY WORKSHOP:
Stop Wasting Time – Organize Your Planning with Templates
S415
NEW
HALF-DAY WORKSHOP:
Create Your Next Interactive Event and Conference Experience
S511
NEW
HALF-DAY WORKSHOP & ADVANCED LEARNING SESSION:
Becoming Strategic Increases Your Personal Brand
S601
HALF-DAY WORKSHOP:
Do Your Own Staff Training
|
S701
HALF-DAY WORKSHOP:
International Cultural Protocol
S416
NEW
HALF-DAY WORKSHOP & FIELD TRIP:
Unique Venues - Four Exciting Las Vegas Venues that will Dazzle Your Guests
S102
HALF-DAY WORKSHOP:
Connect the Dots: Matching Measurement to Business Objectives
S116
NEW
HALF-DAY WORKSHOP:
Lean Six Sigma for Exhibitors
|
S205
HALF-DAY WORKSHOP & ADVANCED LEARNING SESSION:
The SMART Event and Trade Show Strategists' Toolkit
S208
HALF-DAY WORKSHOP & ADVANCED LEARNING SESSION:
Using Information, Intelligence, and Politics to Effectively Plan Your Trade Show Program
S213
NEW
HALF-DAY WORKSHOP & AUTHORS EXECUTIVE SERIES:
FISH! Goes to a Trade Show - Applying the Four Principles of the FISH! Philosophy to the Trade Show Floor
|
S308
NEW
HALF-DAY WORKSHOP:
Unleashing the Power of Social Media
S502
HALF-DAY WORKSHOP:
Women in Command: A Business Guide for the Successful Woman
S515
NEW
HALF-DAY WORKSHOP:
Presentation Skills for Marketing Professionals
S708
HALF-DAY WORKSHOP:
International Exhibiting – A Primer for Success
|
|
MONDAY |
M107
Riding the Winds of Change: To Exhibit or Not to Exhibit or Do Something Totally Different
M118
You Know What to Measure - But How Do You Actually Measure It?
M206
NEW
Four Keys to a Successful Negotiation
M207
Vendors: Who They Are and How To Effectively Utilize Them
M306
NEW
Giving Your Event an Afterlife: Maximizing the Power of Video and Photos
M31513
CTSM
Integrated Marketing Communications
M324
NEW
AUTHORS EXECUTIVE SERIES & ADVANCED LEARNING SESSION:
Advanced Trade Show Selling Skills - Why Settle for Leads When You Can Get So Much More
M326
NEW
ADVANCED LEARNING SESSION:
Socialgraphics: Inspiring Trade Show Visitors To Share Your Content Across Their Social Networks
|
M412
Create Interactive Event and Conference Experiences - That Work!
M41613
CTSM
The Basics of Event Planning and Management
M503
NEW
Strategic Connections: Building Meaningful Relationships for Both Personal and Professional Growth
M61913
CTSM
Exhibit Design – From Concept to Completion
M621
Collaborate. Create. Succeed. Maximize Results Through the Power of Design.
M704
Welcoming International Visitors
M706
Exhibiting in Dubai and Abu Dhabi
M620
HALF-DAY WORKSHOP & FIELD TRIP:
Exhibit Trek!
M10513
CTSM
Using Surveys to Measure Your Performance in Trade Shows and Events
M108
Riding the Winds of Change: To Exhibit or Not to Exhibit or Do Something Totally Different (continued)
|
M121
NEW
PROFILE IN EXCELLENCE:
Hospira: Paper to Performance
M20213
CTSM
Basic Project Management and Reporting Skills
M220
Best People Forward: How to Send a "World-Class" Exhibit Staff to Your Next Show
M304
NEW
Creating an Internal Resource Guide for Your Booth Staff
M305
ADVANCED LEARNING SESSION:
Public Relations 2.0 and Beyond
M315
Blogging - Your Marketing Tool for Trade Shows
M329
To Tweet or Not to Tweet: Navigating Legal Pitfalls to Make Social Media Work for You
M41713
CTSM
The Basics of Event Logistics and Implementation
M507
ADVANCED LEARNING SESSION:
Managing in a Changing Environment
M522
NEW
AUTHORS EXECUTIVE SERIES:
You Are a Brand! - Market Your Most Important Product, Brand You
|
M611
Use of Lighting and AV Technology to Create Memorable Experiences: Understanding the Terminology
M615
NEW
Hands On and Tech Possible
M709
Global Logistics & Planning
M115
How to Create Event Communications That Attract and Sell Customers ... and Even Impress the Company President
M124
Setting Measurable Objectives: Get Past the Fuzzy Factor and Focus!
M21313
CTSM
Beyond the Basics of Booth Selling
M307
NEW
ADVANCED LEARNING SESSION:
Creative Thinking to Reinvigorate Your Program
M323
State-of-the-Art Eight-Step Pre-Show Marketing System
M325
NEW
AUTHORS EXECUTIVE SERIES:
Breakthrough Branding: How To Develop Breakthrough Marketing, Meetings, Trade Shows and Events
|
M411
NEW
Sponsorships That Support Trade Show Success
M414
ADVANCED LEARNING SESSION:
Steps for Developing an Event Strategy that Matches Your Company's Business Priorities
M419
NEW
How To Plan and Execute a Successful Client Dinner
M506
NEW
TOMATO SAUCE! How to Keep Yourself “Top Of Mind Through Others”
M508
Organizing 101: Business and Residential Organizing
M604
NEW
Around the World in 90 Minutes: Experiential Design Trends from Expo 2012 and Olympic Park
M605
AUTHORS EXECUTIVE SERIES:
Creating Real Appeal - Adding Authenticity to Your Exhibits
M61713
CTSM
Graphics Boot Camp: The Basics Every Event Manager Should Know
M715
NEW
The Dragon Has Arrived - China and Expositions
|
|
TUESDAY |
T123
NEW
AUTHORS EXECUTIVE SERIES:
ROI Measurement and Analysis Techniques
T20613
CTSM
Show Operation Basics – Part I: Pre-Show Planning
T218
NEW
The Trade Show Supplier Ecosystem - Today and Tomorrow
T303
NEW
Don't Waste My Time: Make Trade Shows Worth Their High Cost
T31513
CTSM
Integrated Marketing Communications
T322
ADVANCED LEARNING SESSION:
Taking Your Social Media to the Next Level
T409
I Can't Eat That! How to Incorporate Special Dietary Needs into F&B Plans
T413
NEW
Powering Up Corporate Sales Meetings, Leadership Summits and Other Events with New Interactive and Engagement Techniques
T514
Preparing, Developing, and Submitting a Quality CTSM Portfolio
|
T52113
CTSM
Negotiating Skills to Win
T607
ADVANCED LEARNING SESSION:
Insights in Innovation
T616
NEW
Germany's Secrets for Green Exhibiting
T61713
CTSM
Graphics Boot Camp: The Basics Every Event Manager Should Know
T714
NEW
How To Successfully Participate in German (European) Trade Shows
T519
HALF-DAY WORKSHOP:
Organizing 201: Papers, Piles and Procrastination
T104
ADVANCED LEARNING SESSION:
Measurement – Did the Strategies and Tactics Work?
T120
How To Double Your Qualified Leads: Best Practices in Trade Show Lead Acquisition
T20113
CTSM
Selecting the Right Shows: The Critical Decision
|
T20913
CTSM
Show Operation Basics – Part II: On-Site Implementation
T221
NEW
Confessions of an Event Marketing Enthusiast: How I Learned to Navigate in a Changing Environment
T320
NEW
AUTHORS EXECUTIVE SERIES & ADVANCED LEARNING SESSION:
A Strategic Approach to Social Media Your CFO Will Respect
T328
Best of Pre-At-Post Show Creative Ideas and Strategic Approaches
T401
Hybrid Events - A Success Story
T418
NEW
Supplier Forum - What Suppliers Must Know for Success
T501
NEW
Why Can't We Just Get Along? An Interactive Conversation about the Challenges of the Multi-Generational Workplace
T52313
CTSM
Communicating With Others: Essentials for Success
T608
ADVANCED LEARNING SESSION:
Insights in Innovation (continued)
|
T61913
CTSM
Exhibit Design – From Concept to Completion
T622
NEW
Enhanced Experiential Marketing by Design
T710
Passport to the Future of Design
T105
ADVANCED LEARNING SESSION:
It’s Time to Get Results
T10813
CTSM
How To Measure the Value of Trade Show Participation - Basic Concepts: Part I
T20213
CTSM
Basic Project Management and Reporting Skills
T20413
CTSM
Don’t Skip the Meetings – Pre-, At-, and Post-: Guideposts to Success
T215
Trade Shows: The Big Picture
T302
Large Company or Small Company - Point/Counterpoint on Integrated Marketing Approaches That Work
T311
NEW
PROFILE IN EXCELLENCE:
Legrand|Ortronics: Interactive Booth Technologies Breed Scorching Hot Leads Your Sales Team Will Love
|
T31113
CTSM
How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program
T403
Breaking News! New Laws Impact Hotels and Planners
T408
Meetings Beyond Logistics: Principles, Practices & Play
T422
NEW
From Marketing to Measurement: 10 Steps to a Great Corporate Event
T510
NEW
Sales Energy - Having the "Juice" to Be Better Every Day
T513
MYOB (Mind Your Own Business) - Personal Promotions to Jump-Start Your Job or Find a New One
T609
NEW
The Art of an Effective Booth Presentation - "The Goldilocks Effect"
T619
Planning and Budgeting for Lighting
T713
NEW
Europe's Second Level Venues
|
|
WEDNESDAY |
W10813
CTSM
How To Measure the Value of Trade Show Participation - Basic Concepts: Part I
W119
How to Successfully Use Online and Mobile Lead Management Solutions
W20613
CTSM
Show Operation Basics – Part I: Pre-Show Planning
W20713
CTSM
Exhibiting and the Law: What You Need to Know
W217
NEW
Technology for the SOHO (Small Office/Home Office) and Road Warrior -- How To Make It Work For You
W301
NEW
Using the Tech Toolbox to Meet Your Objectives
W31113
CTSM
How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program
W312
NEW
AUTHORS EXECUTIVE SERIES & ADVANCED LEARNING SESSION:
Social Media: Pre, At and Post-Show
|
W316
The Millennials are Coming!
W420
NEW
Building a Roadmap to a Successful Event
W509
Getting Started in Consulting – Things to Consider
W517
NEW
Life Balance - A Healthier You (On the Road)
W603
How To WOW
W612
Creating Innovative Exhibit and Event Experiences
W703
Exhibiting in the U.S. for an International Company
W406
HALF-DAY WORKSHOP & FIELD TRIP:
The Best Thing is Being There – Site Inspection Workshop
W10513
CTSM
Using Surveys to Measure Your Performance in Trade Shows and Events
W109
NEW
How to Measure the Value of Trade Show Participation - Practical Application: Part II
|
W117
NEW
PROFILE IN EXCELLENCE & ADVANCED LEARNING SESSION:
Abbott Vascular: How To Measure and Analyze Exhibit Spaces
W209
NEW
Selecting the Right Event -The First Time
W20913
CTSM
Show Operation Basics – Part II: On-Site Implementation
W214
Booth Basics Boot Camp: Lessons from the Trade Show Floor
W30813
CTSM
Business Marketing Strategies and Trade Shows
W313
NEW
ADVANCED LEARNING SESSION:
13 Social Media Trends to Watch For
W321
Making the Leap from Logistics Command to Brand Command
W407
NEW
Risk Avoidance Contracting Essentials for the Independent Meeting Planner
W41913
CTSM
Liquor Liability and the Law: What You Need to Know
|
W512
Leadership: How Would I Know It If I See It?
W516
NEW
Show and Tell: Presenting Yourself Professionally
W520
Take Time to Invest in the Best Use of Your Time
W613
Creating Innovative Exhibit and Event Experiences (continued)
W705
Developing a Global Exhibit Program - Creativity and Consensus Building
W103
NEW
Measuring Soft Objectives
W111
ADVANCED LEARNING SESSION:
Understanding Attendee Interests, Behavior and Preferences to Increase Revenue
W20313
CTSM
The Nuts and Bolts of Budgeting for Results
W20413
CTSM
Don’t Skip the Meetings – Pre-, At-, and Post-: Guideposts to Success
|
W212
NEW
Planning for Success: An Account Executive's Perspective
W309
NEW
Why Mobile Really Matters for Trade Shows and Events
W314
Using Target Audience Profiles to Create Memorable Events that Drive Results
W327
Facebook, LinkedIn, and Twitter, Oh My!
W417
High Touch Experiences: Consider Integrating VIP Events
W504
NEW
Times and Fashion Change, Ethics Never Go Out of Style
W518
Listening Like You Mean It, Speaking Like You Heard It
W602
NEW
Experiential Storytelling: Where Customer-Centric Content is King
W62413
CTSM
Green Trade Shows
W707
Exhibiting in Europe for Beginners
|
|
THURSDAY |
R106
NEW
PROFILE IN EXCELLENCE:
Medtronic: The Convention Program Scorecard
R112
NEW
Get the Most from Pre-During-Post
R21313
CTSM
Beyond the Basics of Booth Selling
R310
NEW
Tap Your Agency to Super-Charge Your Content
R402
Defending Your (Contract) Clauses!
R404
NEW
ADVANCED LEARNING SESSION:
101 Ways to Differentiate Your Event
R52113
CTSM
Negotiating Skills to Win
R617
Technology WOW!
|
R711
ADVANCED LEARNING SESSION:
Global Frameworks - Part I
R219
NEW
HALF-DAY WORKSHOP:
There's an App for That: Using iPads, Tablets and Other Mobile Devices for Exhibitions and Events
R318
HALF-DAY WORKSHOP:
How to Write Your Social Media Plan in Eight Steps
R416
NEW
HALF-DAY WORKSHOP & FIELD TRIP:
Four Exciting Las Vegas Venues that will Dazzle Your Guests
R122
NEW
Effective Methods for Measuring Awareness
R20113
CTSM
Selecting the Right Shows: The Critical Decision
|
R210
Who's Minding the Booth?
R331
ADVANCED LEARNING SESSION:
Exhibit Thinking 2.0
R405
NEW
ADVANCED LEARNING SESSION:
101 Ways to Differentiate Your Event (continued)
R521
NEW
Position Yourself for Success
R52313
CTSM
Communicating With Others: Essentials for Success
R618
Choosing Interactives to Attract and Engage
R712
ADVANCED LEARNING SESSION:
Global Frameworks - Part II
R110
Don't M.I.S. Your Target
|
R20713
CTSM
Exhibiting and the Law: What You Need to Know
R216
RFIs and RFPs: Asking the Right Questions - Choosing the Right Partner (A Supplier Perspective)
R30813
CTSM
Business Marketing Strategies and Trade Shows
R319
NEW
PROFILE IN EXCELLENCE:
Neutrogena: Collaboration Produced Breakthrough Results
R606
NEW
ADVANCED LEARNING SESSION:
Employing Sensory Simulation in Face-to-Face Marketing
R610
Gathering the RIGHT Crowd – Engagement Strategies that Attract, Retain, and Qualify a Target Audience
|
R702
NEW
One Globe, One Program: How To Create a Centralized Global Event and Exhibition Program
R113
NEW
Create Leads Salespeople Actually Want
R203
NEW
Align Your Exhibit Face-to-Face Interactions with What Attendees Value Most
R211
NEW
Shows and Events from a Salesperson's Perspective
R317
ADVANCED LEARNING SESSION:
Advanced Social Media for Events
R330
No Exhibit is an Island - Integrating Your Program into the Bigger Marketing Plan
R41913
CTSM
Liquor Liability and the Law: What You Need to Know
R62413
CTSM
Green Trade Shows
|
 |
