REGISTER SEE YOU MARCH 4-8, 2012 EXHIBIT
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• Shopping Cart / Schedule
• All 200+ Sessions
• 70 New Sessions
• CTSM Required Sessions

BY LEARNING TRACK
• Measurement & Results
• Planning & Execution
• Marketing & Communications
• Corporate Events
• Personal & Career
• Exhibits & Experiences
• Global

BY SPECIALTY
• Advanced Learning
• Author's Executive Series
• Field Trips
• Green Series
• Profiles in Excellence
• Peer2Peer Roundtables
• Workshop Intensives

BY DAY
• Sunday, March 27
• Monday, March 28
• Tuesday, March 29
• Wednesday, March 30
• Thursday, March 31
 THURSDAY
 8:00 AM - 9:30 AM
R106  NEW
PROFILE IN EXCELLENCE:
Medtronic: The Convention Program Scorecard
R112  NEW
Get the Most from Pre-During-Post
R21313  CTSM
Beyond the Basics of Booth Selling
R310  NEW
Tap Your Agency to Super-Charge Your Content
R402 
Defending Your (Contract) Clauses!
R404  NEW
ADVANCED LEARNING SESSION:
101 Ways to Differentiate Your Event
R52113  CTSM
Negotiating Skills to Win
R617 
Technology WOW!
R711 
ADVANCED LEARNING SESSION:
Global Frameworks - Part I
 8:00 AM - 11:30 AM
R219  NEW
HALF-DAY WORKSHOP:
There's an App for That: Using iPads, Tablets and Other Mobile Devices for Exhibitions and Events
R318 
HALF-DAY WORKSHOP:
How to Write Your Social Media Plan in Eight Steps
 9:00 AM - 2:00 PM
R416  NEW
HALF-DAY WORKSHOP & FIELD TRIP:
Four Exciting Las Vegas Venues that will Dazzle Your Guests
 10:00 AM - 11:30 AM
R122  NEW
Effective Methods for Measuring Awareness
R20113  CTSM
Selecting the Right Shows: The Critical Decision
R210 
Who's Minding the Booth?
R331 
ADVANCED LEARNING SESSION:
Exhibit Thinking 2.0
R405  NEW
ADVANCED LEARNING SESSION:
101 Ways to Differentiate Your Event (continued)
R521  NEW
Position Yourself for Success
R52313  CTSM
Communicating With Others: Essentials for Success
R618 
Choosing Interactives to Attract and Engage
R712 
ADVANCED LEARNING SESSION:
Global Frameworks - Part II
 1:00 PM - 2:30 PM
R110 
Don't M.I.S. Your Target
R20713  CTSM
Exhibiting and the Law: What You Need to Know
R216 
RFIs and RFPs: Asking the Right Questions - Choosing the Right Partner (A Supplier Perspective)
R30813  CTSM
Business Marketing Strategies and Trade Shows
R319  NEW
PROFILE IN EXCELLENCE:
Neutrogena: Collaboration Produced Breakthrough Results
R606  NEW
ADVANCED LEARNING SESSION:
Employing Sensory Simulation in Face-to-Face Marketing
R610 
Gathering the RIGHT Crowd – Engagement Strategies that Attract, Retain, and Qualify a Target Audience
R702  NEW
One Globe, One Program: How To Create a Centralized Global Event and Exhibition Program
 3:00 PM - 4:30 PM
R113  NEW
Create Leads Salespeople Actually Want
R203  NEW
Align Your Exhibit Face-to-Face Interactions with What Attendees Value Most
R211  NEW
Shows and Events from a Salesperson's Perspective
R317 
ADVANCED LEARNING SESSION:
Advanced Social Media for Events
R330 
No Exhibit is an Island - Integrating Your Program into the Bigger Marketing Plan
R41913  CTSM
Liquor Liability and the Law: What You Need to Know
R62413  CTSM
Green Trade Shows





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