REGISTER SEE YOU MARCH 4-8, 2012 EXHIBIT
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All 200+ Sessions
70 New Sessions
CTSM Required Sessions

BY LEARNING TRACK
Measurement & Results
Planning & Execution
Marketing & Communications
Corporate Events
Personal & Career
Exhibits & Experiences
Global

BY SPECIALTY
Advanced Learning
Author's Executive Series
Field Trips
Green Series
Profiles in Excellence
Peer2Peer Roundtables
Workshop Intensives

BY DAY
Sunday, March 27
Monday, March 28
Tuesday, March 29
Wednesday, March 30
Thursday, March 31
 THURSDAY
 8:00 AM - 9:30 AM
R112 
Effective Methods for Measuring Awareness

R20415  CTSM
Don’t Skip the Meetings – Pre-, At-, and Post-: Guideposts to Success

R21315  CTSM
Beyond the Basics of Booth Selling

R224  NEW
How to Earn Buy-In and Budget for Enhanced Creative

R228  NEW
Anatomy of Digital Content

R304 
Content + Interactions: A Formula for Effective Marketing Impact

R306  NEW
Siemens and Iatric Systems: The Art of Audience Engagement

R62115  CTSM
Collaborate. Create. Succeed. Maximize Results Through the Power of Design.

R627  NEW
Putting More "Create" in Your Creativity

 8:00 AM - 11:30 AM
R318 
How to Write Your Social Media Plan in Eight Steps

 10:00 AM - 11:30 AM
R105  NEW
Harness the Power of Wearable and Location-Aware Technology for Your Event

R10515  CTSM
Using Surveys to Measure Your Performance in Trade Shows and Events

R212  NEW
Audiovisual De-Mystified: Best Practices for Ordering AV In Your Booth Space 

R30715  CTSM
Creative Thinking to Reinvigorate Your Program

R327  NEW
The Recipe for Irresistible Presentations

R403  NEW
Small Exhibitors: Increase Success With Activities Outside Your Booth

R618 
Smaller Can Be Better: You Really Can Do More With Less

R628  NEW
Putting More "Create" in Your Creativity (continued)

R630  NEW
Tie Innovative, Engaging Experiences to Cloud-Based Content Management Systems

R72215  CTSM
International Events: Expanding Your Global Reach

 1:00 PM - 2:30 PM
R115  NEW
Subaru of America: Quantity vs. Quality: Brand Engagement and Lead ROI

R20615  CTSM
Show Operation Basics – Part I: Pre-Show Planning

R214 
Booth Basics Boot Camp: Lessons from the Trade Show Floor

R308 
Unleashing the Power of Social Media

R52115  CTSM
Negotiating Skills to Win

R604  NEW
Standout Sponsorships

R606 
Employing Sensory Simulation in Face-to-Face Marketing

 3:00 PM - 4:30 PM
R113 
Create Leads Salespeople Actually Want

R20915  CTSM
Show Operation Basics – Part II: On-Site Implementation

R211  NEW
Small Budgets Call for Big Plans

R316  NEW
Engage a Younger Audience with Digital Technology and Social Media 

R329  NEW
From Curb to Carpet: Achieve Effective Attendee Engagement

R52315  CTSM
Communicating With Others: Essentials for Success

R603 
Creating Global “WOW” Experiences






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