REGISTER SEE YOU MARCH 4-8, 2012 EXHIBIT
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All 200+ Sessions
70 New Sessions
CTSM Required Sessions

BY LEARNING TRACK
Measurement & Results
Planning & Execution
Marketing & Communications
Corporate Events
Personal & Career
Exhibits & Experiences
Global

BY SPECIALTY
Advanced Learning
Author's Executive Series
Field Trips
Green Series
Profiles in Excellence
Peer2Peer Roundtables
Workshop Intensives

BY DAY
Sunday, March 27
Monday, March 28
Tuesday, March 29
Wednesday, March 30
Thursday, March 31
 WEDNESDAY
 8:00 AM - 9:30 AM
W122  NEW
Make That Show Count: Powerful Strategies to Convert Leads to Sales

W20715  NEW CTSM
Exhibit Law Primer: Legal Concepts and Practical Advice 

W218 
Custom Rental vs. Custom Purchase: Comparing Costs and Options

W226  NEW
The Pre-Show Strategic Briefing: Prepare for Success

W230  NEW
Fun with Fundamentals: Achieve Success By Applying Exhibiting Basics

W307  NEW
Integrate PR Data to Drive Attendee Engagement

W330  NEW
Wells Fargo: Partner with Show Management for Results that Sizzle! 

W41615  CTSM
The Basics of Event Planning and Management

W514 
Preparing, Developing, and Submitting a Quality CTSM Portfolio

W518  NEW
Bulletproof Slideshows: Create Great Presentations In and Beyond PowerPoint

W52115  CTSM
Negotiating Skills to Win

W609 
Activate Your Audience's Sixth Sense: Engagement

W612 
Creating Innovative Exhibit and Event Experiences

W61715  CTSM
Graphics Boot Camp: The Basics Every Event Manager Should Know

W709 
How To Successfully Participate in German (European) Trade Shows

 8:00 AM - 11:30 AM
W219 
There's an App for That: Using Tablets and Other Mobile Devices

W406 
The Best Thing is Being There – Site Inspection Workshop

 10:00 AM - 11:30 AM
W106 
Improve Lead Follow-Up: Combine Proximity Marketing with Content Delivery

W20115  CTSM
Selecting the Right Shows: The Critical Decision

W210 
A Guide to Completing Show Forms and Ordering Show Services

W220  NEW
Get Ready! The Industry is Changing

W221  NEW
Are You Game? New Approaches to Exhibit Staff Preparation

W323  NEW
Attendee Trends: Social Media, Events and Exhibits

W326  NEW
On The Program: Create and Land Conference Sessions for Your Subject Experts

W331  NEW
Coping with Cross-Screen Consumption

W332  NEW
Holy Smokes! How Great Content Marketing Drives Results

W410 
From Marketing to Measurement: 10 Steps to a Great Corporate Event

W41715  CTSM
The Basics of Event Logistics and Implementation

W52315  CTSM
Communicating with Others: Essentials for Success

W613 
Creating Innovative Exhibit and Event Experiences (continued) 

W619 
Managing Up - And Beyond

W72215  CTSM
International Events: Expanding Your Global Reach

 3:45 PM - 5:15 PM
W103 
Downsize Exhibit Space and Increase ROI with Engaging Small Booth Experiences 

W107 
How To Evaluate the Trade-Offs: Exhibit, Don’t Exhibit—or Get Innovative

W118  NEW
Mastering Measurement, Reporting and ROI 

W208  NEW
90 Cost-Cutting Tips and Tricks in 90 Minutes

W209  NEW
Effective Sponsorship Elements: Get More Dazzle for Your Dollar

W303 
Small Company, Large Visibility: Strategies for Playing in a Big Sandbox

W30815  CTSM
Business Marketing Strategies and Trade Shows

W309  NEW
Social Media Measurement Made Simple

W31515  CTSM
Integrated Marketing Communications

W328  NEW
Brand Strategy for a Brave New World

W401 
Mastering the Meeting Maze

W503 
The Future is Now! It’s in Your Hands So Start Planning

W614 
Trends with Benefits: Cool Applications of Hot Ideas

W617  NEW
Best Practices for the New Generation Of Holograms: Engagement and Analytics

W62015  NEW CTSM
The @show Experience: Understanding the Essentials of Exhibit Design

W705 
Exhibiting in Latin America






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