REGISTER SEE YOU MARCH 4-8, 2012 EXHIBIT
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Shopping Cart / Schedule
All 200+ Sessions
70 New Sessions
CTSM Required Sessions

BY LEARNING TRACK
Measurement & Results
Planning & Execution
Marketing & Communications
Corporate Events
Personal & Career
Exhibits & Experiences
Global

BY SPECIALTY
Advanced Learning
Author's Executive Series
Field Trips
Green Series
Profiles in Excellence
Peer2Peer Roundtables
Workshop Intensives

BY DAY
Sunday, March 27
Monday, March 28
Tuesday, March 29
Wednesday, March 30
Thursday, March 31
 WEDNESDAY
 8:00 AM - 9:30 AM
W104 
Measurement Did the Strategies and Tactics Work?

W108 
Understanding the Attendee Journey

W20715  NEW CTSM
Exhibit Law Primer: Legal Concepts and Practical Advice 

W301 
Do You Have a Digital Playbook for Your Exhibit Program?

W322 
No Exhibit is an Island - Integrating Your Program into the Bigger Marketing Plan

W41615  CTSM
The Basics of Event Planning and Management

W501 
Leadership Tools For High Functioning Teams

W517 
Life Balance - A Healthier You (On the Road)

W52115  CTSM
Negotiating Skills to Win

W602 
Experiential Storytelling: Where Customer-Centric Content is King

W612 
Creating Innovative Exhibit and Event Experiences

W61715  CTSM
Graphics Boot Camp: The Basics Every Event Manager Should Know

W622 
Look Ma...No Truss! Creative LED Booth Lighting

W705 
Exhibiting in Latin America

 8:00 AM - 11:30 AM
W406 
The Best Thing is Being There Site Inspection Workshop

 10:00 AM - 11:30 AM
W20115  CTSM
Selecting the Right Shows: The Critical Decision

W303 
Small Company, Large Visibility: Strategies for Playing in a Big Sandbox

W41715  CTSM
The Basics of Event Logistics and Implementation

W52315  CTSM
Communicating With Others: Essentials for Success

W613 
Creating Innovative Exhibit and Event Experiences (continued) 

W72215  CTSM
International Events: Expanding Your Global Reach

 3:45 PM - 5:15 PM
W109 
How to Measure the Value of Trade Show Participation II - Practical Application

W117 
You Know What to Measure - But How Do You Actually Measure It?

W302 
Rock Your Next Trade Show: Move from "Roadie" to "Rock Star"

W30815  CTSM
Business Marketing Strategies and Trade Shows

W31515  CTSM
Integrated Marketing Communications

W401 
Mastering the Meeting Maze

W503 
The Future is Now! Its in Your Hands So Start Planning

W611 
Lighting and AV Technology: Understand the Terminology

W614 
Trends With Benefits: Cool Applications of Hot Ideas

W62015  NEW CTSM
The @show Experience: Understanding the Essentials of Exhibit Design

W624 
Green Trade Shows




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