REGISTER SEE YOU MARCH 4-8, 2012 EXHIBIT
VIEW
• Shopping Cart / Schedule
• All 200+ Sessions
• 70 New Sessions
• CTSM Required Sessions

BY LEARNING TRACK
• Measurement & Results
• Planning & Execution
• Marketing & Communications
• Corporate Events
• Personal & Career
• Exhibits & Experiences
• Global

BY SPECIALTY
• Advanced Learning
• Author's Executive Series
• Field Trips
• Green Series
• Profiles in Excellence
• Peer2Peer Roundtables
• Workshop Intensives

BY DAY
• Sunday, March 27
• Monday, March 28
• Tuesday, March 29
• Wednesday, March 30
• Thursday, March 31
 WEDNESDAY
 8:00 AM - 9:30 AM
W10813  CTSM
How To Measure the Value of Trade Show Participation - Basic Concepts: Part I
W119 
How to Successfully Use Online and Mobile Lead Management Solutions
W20613  CTSM
Show Operation Basics – Part I: Pre-Show Planning
W20713  CTSM
Exhibiting and the Law: What You Need to Know
W217  NEW
Technology for the SOHO (Small Office/Home Office) and Road Warrior -- How To Make It Work For You
W301  NEW
Using the Tech Toolbox to Meet Your Objectives
W31113  CTSM
How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program
W312  NEW
AUTHORS EXECUTIVE SERIES & ADVANCED LEARNING SESSION:
Social Media: Pre, At and Post-Show
W316 
The Millennials are Coming!
W420  NEW
Building a Roadmap to a Successful Event
W509 
Getting Started in Consulting – Things to Consider
W517  NEW
Life Balance - A Healthier You (On the Road)
W603 
How To WOW
W612 
Creating Innovative Exhibit and Event Experiences
W703 
Exhibiting in the U.S. for an International Company
 8:00 AM - 11:30 AM
W406 
HALF-DAY WORKSHOP & FIELD TRIP:
The Best Thing is Being There – Site Inspection Workshop
 10:00 AM - 11:30 AM
W10513  CTSM
Using Surveys to Measure Your Performance in Trade Shows and Events
W109  NEW
How to Measure the Value of Trade Show Participation - Practical Application: Part II
W117  NEW
PROFILE IN EXCELLENCE & ADVANCED LEARNING SESSION:
Abbott Vascular: How To Measure and Analyze Exhibit Spaces
W209  NEW
Selecting the Right Event -The First Time
W20913  CTSM
Show Operation Basics – Part II: On-Site Implementation
W214 
Booth Basics Boot Camp: Lessons from the Trade Show Floor
W30813  CTSM
Business Marketing Strategies and Trade Shows
W313  NEW
ADVANCED LEARNING SESSION:
13 Social Media Trends to Watch For
W321 
Making the Leap from Logistics Command to Brand Command
W407  NEW
Risk Avoidance Contracting Essentials for the Independent Meeting Planner
W41913  CTSM
Liquor Liability and the Law: What You Need to Know
W512 
Leadership: How Would I Know It If I See It?
W516  NEW
Show and Tell: Presenting Yourself Professionally
W520 
Take Time to Invest in the Best Use of Your Time
W613 
Creating Innovative Exhibit and Event Experiences (continued) 
W705 
Developing a Global Exhibit Program - Creativity and Consensus Building
 3:45 PM - 5:15 PM
W103  NEW
Measuring Soft Objectives
W111 
ADVANCED LEARNING SESSION:
Understanding Attendee Interests, Behavior and Preferences to Increase Revenue
W20313  CTSM
The Nuts and Bolts of Budgeting for Results
W20413  CTSM
Don’t Skip the Meetings – Pre-, At-, and Post-: Guideposts to Success
W212  NEW
Planning for Success: An Account Executive's Perspective
W309  NEW
Why Mobile Really Matters for Trade Shows and Events
W314 
Using Target Audience Profiles to Create Memorable Events that Drive Results
W327 
Facebook, LinkedIn, and Twitter, Oh My!
W417 
High Touch Experiences: Consider Integrating VIP Events
W504  NEW
Times and Fashion Change, Ethics Never Go Out of Style
W518 
Listening Like You Mean It, Speaking Like You Heard It
W602  NEW
Experiential Storytelling: Where Customer-Centric Content is King
W62413  CTSM
Green Trade Shows
W707 
Exhibiting in Europe for Beginners





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