REGISTER SEE YOU MARCH 4-8, 2012 EXHIBIT
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Shopping Cart / Schedule
All 200+ Sessions
70 New Sessions
CTSM Required Sessions

BY LEARNING TRACK
Measurement & Results
Planning & Execution
Marketing & Communications
Corporate Events
Personal & Career
Exhibits & Experiences
Global

BY SPECIALTY
Advanced Learning
Author's Executive Series
Field Trips
Green Series
Profiles in Excellence
Peer2Peer Roundtables
Workshop Intensives

BY DAY
Sunday, March 27
Monday, March 28
Tuesday, March 29
Wednesday, March 30
Thursday, March 31
 WEDNESDAY
 8:00 AM - 9:30 AM
W104 
Measurement Did the Strategies and Tactics Work?

W108 
Understanding the Attendee Journey

W10815  CTSM
How To Measure the Value of Trade Show Participation I - Basic Concepts

W301 
Do You Have a Digital Playbook for Your Exhibit Program?

W322 
No Exhibit is an Island - Integrating Your Program into the Bigger Marketing Plan

W41615  CTSM
The Basics of Event Planning and Management

W501 
Leadership Tools For High Functioning Teams

W517 
Life Balance - A Healthier You (On the Road)

W602 
Experiential Storytelling: Where Customer-Centric Content is King

W612 
Creating Innovative Exhibit and Event Experiences

W62015  NEW CTSM
The @show Experience: Understanding the Essentials of Exhibit Design

W622 
Look Ma...No Truss! Creative LED Booth Lighting

W705 
Exhibiting in Latin America

 8:00 AM - 11:30 AM
W406 
The Best Thing is Being There Site Inspection Workshop

 10:00 AM - 11:30 AM
W10515  CTSM
Using Surveys to Measure Your Performance in Trade Shows and Events

W303 
Small Company, Large Visibility: Strategies for Playing in a Big Sandbox

W30715  CTSM
Creative Thinking to Reinvigorate Your Program

W40915  CTSM
Formulas That Can Save You Money

W41715  CTSM
The Basics of Event Logistics and Implementation

W613 
Creating Innovative Exhibit and Event Experiences (continued) 

W62115  CTSM
Collaborate. Create. Succeed. Maximize Results Through the Power of Design.

W72215  CTSM
International Events: Expanding Your Global Reach

 3:45 PM - 5:15 PM
W109 
How to Measure the Value of Trade Show Participation II - Practical Application

W117 
You Know What to Measure - But How Do You Actually Measure It?

W20315  CTSM
The Nuts and Bolts of Budgeting for Results

W302 
Rock Your Next Trade Show: Move from "Roadie" to "Rock Star"

W30815  CTSM
Business Marketing Strategies and Trade Shows

W401 
Mastering the Meeting Maze

W503 
The Future is Now! Its in Your Hands So Start Planning

W611 
Lighting and AV Technology: Understand the Terminology

W614 
Trends With Benefits: Cool Applications of Hot Ideas

W624 
Green Trade Shows




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