REGISTER SEE YOU MARCH 4-8, 2012 EXHIBIT
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All 200+ Sessions
70 New Sessions
CTSM Required Sessions

BY LEARNING TRACK
Measurement & Results
Planning & Execution
Marketing & Communications
Corporate Events
Personal & Career
Exhibits & Experiences
Global

BY SPECIALTY
Advanced Learning
Author's Executive Series
Field Trips
Green Series
Profiles in Excellence
Peer2Peer Roundtables
Workshop Intensives

BY DAY
Sunday, March 27
Monday, March 28
Tuesday, March 29
Wednesday, March 30
Thursday, March 31
 WEDNESDAY
 8:00 AM - 9:30 AM
W104 
ADVANCED LEARNING SESSION:
Measurement Did the Strategies and Tactics Work?


W108  NEW
ADVANCED LEARNING SESSION:
Understanding the Attendee Journey


W10814  CTSM
How To Measure the Value of Trade Show Participation - Basic Concepts: Part I

W301  NEW
Do You Have a Digital Playbook for Your Exhibit Program?

W322 
No Exhibit is an Island - Integrating Your Program into the Bigger Marketing Plan

W41614  CTSM
The Basics of Event Planning and Management

W501  NEW
ADVANCED LEARNING SESSION:
Leadership Tools For High Functioning Teams


W517 
AUTHORS EXECUTIVE SERIES:
Life Balance - A Healthier You (On the Road)


W602 
Experiential Storytelling: Where Customer-Centric Content is King

W612 
Creating Innovative Exhibit and Event Experiences

W61914  CTSM
Exhibit Design From Concept to Completion

W622  NEW
Look Ma...No Truss! Creative LED Booth Lighting

W705  NEW
Exhibiting in Latin America

 8:00 AM - 11:30 AM
W208 
HALF-DAY WORKSHOP & ADVANCED LEARNING SESSION:
Using Information, Intelligence, and Politics to Effectively Plan Your Trade Show Program


W406 
HALF-DAY WORKSHOP & FIELD TRIP:
The Best Thing is Being There Site Inspection Workshop


W511 
HALF-DAY WORKSHOP:
Organizing 201: Papers, Piles and Procrastination


 10:00 AM - 11:30 AM
W10514  CTSM
Using Surveys to Measure Your Performance in Trade Shows and Events

W111  NEW
AUTHORS EXECUTIVE SERIES:
Measuring Social Media Without Using Social Media Metrics


W217  NEW
Improving Exhibiting Effectiveness: Lessons From Over 10,000 Exhibitor Evaluations

W303  NEW
PROFILE IN EXCELLENCE:
Iatric Systems: Large Company Visibility for Smaller Companies


W307 
ADVANCED LEARNING SESSION:
Creative Thinking to Reinvigorate Your Program


W409  NEW
Formulas That Can Save You Money

W41714  CTSM
The Basics of Event Logistics and Implementation

W509 
Getting Started in Consulting Things to Consider

W613 
Creating Innovative Exhibit and Event Experiences (continued) 

W621 
Collaborate. Create. Succeed. Maximize Results Through the Power of Design.

W72214  NEW CTSM
International Events: Expanding Your Global Reach

 3:45 PM - 5:15 PM
W109 
How to Measure the Value of Trade Show Participation - Practical Application: Part II

W117 
You Know What to Measure - But How Do You Actually Measure It?

W203 
The Worst Show is a "No-Show": Avoiding Exhibit Transportation Pitfalls

W20314  CTSM
The Nuts and Bolts of Budgeting for Results

W302  NEW
Rock Your Next Trade Show: How To Move from "Roadie" to "Rock Star"

W30814  CTSM
Business Marketing Strategies and Trade Shows

W401 
Mastering the Meeting Maze

W503  NEW
Where Are You Headed and How Will You Get There in Two Years, Five Years?

W611 
Use of Lighting and AV Technology to Create Memorable Experiences: Understanding the Terminology

W614  NEW
Trends With Benefits: Cool Applications of Hot Ideas

W615  NEW
How To Bring Some Bling to Your Booth on a Budget

W62414  CTSM
Green Trade Shows

W707 
Exhibiting in Europe for Beginners






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