REGISTER SEE YOU MARCH 4-8, 2012 EXHIBIT
VIEW
• Shopping Cart / Schedule
• All 200+ Sessions
• 70 New Sessions
• CTSM Required Sessions

BY LEARNING TRACK
• Measurement & Results
• Planning & Execution
• Marketing & Communications
• Corporate Events
• Personal & Career
• Exhibits & Experiences
• Global

BY SPECIALTY
• Advanced Learning
• Author's Executive Series
• Field Trips
• Green Series
• Profiles in Excellence
• Peer2Peer Roundtables
• Workshop Intensives

BY DAY
• Sunday, March 27
• Monday, March 28
• Tuesday, March 29
• Wednesday, March 30
• Thursday, March 31
PLANNING & EXECUTION

FROM STRATEGY TO LOGISTICS, WITH BUDGETING IN BETWEEN. Plan for success, improve your processes, manage the risks.
 SUNDAY
 8:30 AM - 4:30 PM
S201 
ALL-DAY WORKSHOP:
Trade Show Rookies “Quick-Start” Program
 8:30 AM - 12:00 PM
S202  NEW
HALF-DAY WORKSHOP:
Pulling Back the Curtain - How Your Exhibit Builder Determines Prices
S204 
HALF-DAY WORKSHOP:
Stop Wasting Time – Organize Your Planning with Templates
 1:00 PM - 4:30 PM
S205 
HALF-DAY WORKSHOP & ADVANCED LEARNING SESSION:
The SMART Event and Trade Show Strategists' Toolkit
S208 
HALF-DAY WORKSHOP & ADVANCED LEARNING SESSION:
Using Information, Intelligence, and Politics to Effectively Plan Your Trade Show Program
S213  NEW
HALF-DAY WORKSHOP & AUTHORS EXECUTIVE SERIES:
FISH! Goes to a Trade Show - Applying the Four Principles of the FISH! Philosophy to the Trade Show Floor
 
 MONDAY
 8:00 AM - 9:30 AM
M206  NEW
Four Keys to a Successful Negotiation
M207 
Vendors: Who They Are and How To Effectively Utilize Them
 10:00 AM - 11:30 AM
M20213  CTSM
Basic Project Management and Reporting Skills
M220 
Best People Forward: How to Send a "World-Class" Exhibit Staff to Your Next Show
 3:45 PM - 5:15 PM
M21313  CTSM
Beyond the Basics of Booth Selling
 TUESDAY
 8:00 AM - 9:30 AM
T20613  CTSM
Show Operation Basics – Part I: Pre-Show Planning
T218  NEW
The Trade Show Supplier Ecosystem - Today and Tomorrow
 10:00 AM - 11:30 AM
T20113  CTSM
Selecting the Right Shows: The Critical Decision
T20913  CTSM
Show Operation Basics – Part II: On-Site Implementation
T221  NEW
Confessions of an Event Marketing Enthusiast: How I Learned to Navigate in a Changing Environment
 3:45 PM - 5:15 PM
T20213  CTSM
Basic Project Management and Reporting Skills
T20413  CTSM
Don’t Skip the Meetings – Pre-, At-, and Post-: Guideposts to Success
T215 
Trade Shows: The Big Picture
 WEDNESDAY
 8:00 AM - 9:30 AM
W20613  CTSM
Show Operation Basics – Part I: Pre-Show Planning
W20713  CTSM
Exhibiting and the Law: What You Need to Know
W217  NEW
Technology for the SOHO (Small Office/Home Office) and Road Warrior -- How To Make It Work For You
 10:00 AM - 11:30 AM
W209  NEW
Selecting the Right Event -The First Time
W20913  CTSM
Show Operation Basics – Part II: On-Site Implementation
W214 
Booth Basics Boot Camp: Lessons from the Trade Show Floor
 3:45 PM - 5:15 PM
W20313  CTSM
The Nuts and Bolts of Budgeting for Results
W20413  CTSM
Don’t Skip the Meetings – Pre-, At-, and Post-: Guideposts to Success
W212  NEW
Planning for Success: An Account Executive's Perspective
 THURSDAY
 8:00 AM - 9:30 AM
R21313  CTSM
Beyond the Basics of Booth Selling
 8:00 AM - 11:30 AM
R219  NEW
HALF-DAY WORKSHOP:
There's an App for That: Using iPads, Tablets and Other Mobile Devices for Exhibitions and Events
 10:00 AM - 11:30 AM
R20113  CTSM
Selecting the Right Shows: The Critical Decision
R210 
Who's Minding the Booth?
 1:00 PM - 2:30 PM
R20713  CTSM
Exhibiting and the Law: What You Need to Know
R216 
RFIs and RFPs: Asking the Right Questions - Choosing the Right Partner (A Supplier Perspective)
 3:00 PM - 4:30 PM
R203  NEW
Align Your Exhibit Face-to-Face Interactions with What Attendees Value Most
R211  NEW
Shows and Events from a Salesperson's Perspective
 





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