REGISTER SEE YOU MARCH 4-8, 2012 EXHIBIT
CTSM REQUIREMENTS

To fulfill the educational component of the certification program, the following 23 five-digit REQUIRED seminars must be taken, along with any five ELECTIVE (three-digit) seminars offered at EXHIBITOR conferences, for a total of 28 seminars. We recommend including session 514 “Preparing, Developing, and Submitting a Quality CTSM Portfolio” as one of the electives.

Measurement & Results 10511 Using Surveys to Measure Your Performance in Trade Shows and Events
10811 How to Measure the Value of Trade Show Participation
Planning & Execution 20111 Selecting the Right Shows: The Critical Decision
20211 Basic Project Management and Reporting Skills
20311 The Nuts and Bolts of Budgeting for Results
20411 Don’t Skip the Meetings — Pre, At and Post: Guideposts to Success
20611 Show Operation Basics — Part I: Pre-Show Planning*
20711 Exhibiting and the Law: What You Need to Know
20911 Show Operation Basics — Part II : On-Site Implementation*
21311 Beyond the Basics of Booth Selling
Marketing & Communications 30811 Business Marketing Strategies and Trade Shows**
31111 How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program
31211 Realizing Your Public Relations Potential***
31511 Integrated Marketing Communications
Corporate Events 41611 The Basics of Event Planning and Management
41711 The Basics of Event Logistics and Implementation
41911 Liquor Liability and the Law
Personal & Career 52111 Negotiating Skills to Win
52311 Communicating with Others: Essentials for Success
Exhibits & Experiences 61711 Graphics Boot Camp: What Every Event Manager Should Know
61911 Exhibit Design — From Concept to Completion (offered only at EXHIBITOR2011)
62411 Green Trade Shows
Global 72011 Introductory Overview to Global Exhibiting

ONLY FOR CANDIDATES WITH FIVE OR MORE YEARS' INDUSTRY EXPERIENCE

SEMINAR
NUMBER
SEMINARS THAT CANDIDATES WITH
FIVE OR MORE YEARS OF EXPERIENCE MAY
OPT OUT OF

APPROVED
CHOICES
20211
20611
20911
Basic Project Management and Reporting Skills
Show Operation Basics — Part I: Pre-Show Planning
Show Operation Basics — Part II : On-Site Implementation
111, 116, 208, 305, 314, 406, 411, 416, 522, 612/613, 708, 709, 711/712
31211 Realizing Your Public Relations Potential*** 305, 314
41611
41711
The Basics of Event Planning and Management
The Basics of Event Logistics and Implementation
406, 411, 416
61711 Graphics Boot Camp: What Every Event Manager Should Know 612/613
72011 Introductory Overview to Global Exhibiting 708, 709, 711/712

Special Note for Candidates with Five or More Years Experience:
The approved options are designated throughout the site with the symbol "CTSM 5". Visit www.CTSM.com/substitutionRequest.asp and complete the form to obtain the program director’s approval.
Special Notes:

* If the Sunday All-Day Workshop “Trade Show Rookies
Quick-Start Program” (S201) is taken, sessions 20611 and 20911
do not need to be taken.
**Session may be waived by candidates with a marketing
degree, and replaced with an elective.
*** Not offered at EXHIBITOR2011. Any candidate who needs
this seminar should complete the Seminar Option Request form
and select one of the approved options in its place.

CTSM required seminars will be offered at either EXHIBITORFastTrak
conferences or online through EXHIBITOR eTrak.
You will be notified when the 2011 master schedule is online.

These sessions will be most beneficial if taken in order:
20611 followed by 20911, 41611 followed by 41711, 20711
followed by 41911.

Receive credit

Be sure to take the quizzes online at www.CTSM.com for each
of the seminars to receive credit on your transcript. Instructions
are found in the front of every session handout. Quizzes must
be taken within two weeks following EXHIBITOR2011. Save all
of your seminar handouts. You will need them to prepare for
the final exam.

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