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Sunday, March 27
Monday, March 28
Tuesday, March 29
Wednesday, March 30
Thursday, March 31

   SUNDAY  8:30 AM - 4:30 PM

Learning Track:

When in Rome: The New Norms for Exhibiting in Europe

The future of the exhibit industry is global. Itís never been more important to know how to successfully exhibit abroad. Learn to:

•  Identify your ideal target market outside the U.S.

•  Understand the logistical differences between exhibiting in the U.S. and in Europe

•  Benefit from valuable tips and tricks

•  Find partners who deliver high quality work

•  Maximize your impact in the international market

•  Avoid cultural faux pas

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Axel Von Hagen
Axel Von Hagen is CEO and Owner of Von Hagen GmbH, a German firm based in the Blomberg/Lippe area which he founded on his own in 1993. Initially conceived as a design firm, over the years the company expanded to include a wealth of additional trade show and event services. Now von Hagen is a leader in the European market, offering design, production, program management, graphics, logistics and more.

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Liese Tamburrino
Liese Tamburrino has worked around the world in the trade show and business development industries for over twenty years. She has played a fundamental role in helping dozens of foreign companies enter the US and global markets, and adapt their products, brands and strategies to US consumer and business to business buyers. As a result, she has first-hand information on how foreign exporters view Americans, and how American clients can quickly exploit emerging market opportunities abroad. Liese holds the position of Managing Director, North America, for Von Hagen GmbH, one of Germanyís top exhibit building and event production firms.

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 Speaker's Blog


Additional sessions presented by
Liese Tamburrino:
Pulling Back the Curtain - How Your Exhibit Builder Determines Prices

Andrew Childers
Andrew Childers acts at the bridge between the US and Germany as a sales and marketing person for von Hagen Design. Working from the companyís headquarters in Blomberg, Germany, his primary responsibilities include the development of sales campaigns targeting European exhibitors as well as leading the firmís recently formed partnership with Skyline. Childers is an experienced international sales person with professional roots in the trade fairs industry and a formal education in marketing and advertising.

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