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• Sunday, March 27
• Monday, March 28
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SUNDAY 8:30 AM - 12:00 PM
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S701 HALF-DAY WORKSHOP:
International Cultural Protocol
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We live in a global economy in which business is becoming truly international. We need to communicate and collaborate with clients, colleagues and vendors around the world. Through this workshop’s interactive case studies, hands-on activities and more, attendees will learn:
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| • | How our commonalities and cultural differences overlap
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| • | Regional cultural practices in order to navigate the tricky waters of communications
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| • | Top 10 etiquette “dos and faux pas” to be successful in international face-to-face meetings
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FACULTY:
Benedict Meissner
Benedict Meissner is the Managing Director of EWI Worldwide in Hamburg, Germany and has over 10 years experience in exhibitions, trade shows and pavilions at World’s Fairs. As EWI‘s Project Manager, Benedict recently completed the exhibition construction in the German Pavilion at EXPO 2010 Shanghai, China. This Pavilion was honored with the Best Pavilion EXHIBITOR EXPO 2010 Award and also received numerous prestigious international live communication awards for outstanding achievement in design, such as the red dot, an ADC nail, iF Gold and the ADAM award. EWI Worldwide partnered with numerous companies to successfully execute this program and delivered to the great satisfaction of “ARGE Deutscher Pavillon” – the consortium in charge for the whole project, consisting of Nussli, Milla & Partner and Schmidhuber + Kaindl.
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Andy Austin
Andy Austin, president, Digital Engagements, EWI Worldwide
Andy is a pioneer in creating technology solutions that improve customer experiences — and bottom lines. In the past decade, he has proven his approach while spearheading exciting next-generation initiatives, including the launch of the award-winning Microsoft Surface within AT&T stores, as well as ambitious projects for clients including Nitto Tire USA, JCPenney and Ford Motor Company.
Connect with Andy Austin:
LinkedIn
Twitter
Speaker's Blog
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Additional sessions presented by
Andy Austin:
M615
Hands On and Tech Possible
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