REGISTER SEE YOU MARCH 4-8, 2012 EXHIBIT
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Sunday, March 27
Monday, March 28
Tuesday, March 29
Wednesday, March 30
Thursday, March 31

   TUESDAY  10:00 AM - 11:30 AM

Learning Track:
Planning & Execution   
   NEW!   Green

T222 
The Green Edge: How to Save Money Through Green Exhibiting

Are you looking for ways to save money in your trade show program? This interactive session will show you how. Organized around a series of discussion questions, we’ll outline the simple, practical ways you can save money by going green. You’ll have the opportunity to ask questions about sustainability as it applies to your program and share tactics that have worked for you. Learn to:

•  Bust the “Green costs more” myth

•  Find the biggest money-saving Green opportunities in your program

•  Manage costs, use properties fully and gain tax advantages

•  Identify which items to keep using and which to upgrade

•  Select greener materials

•  Save money with greener shipping choices


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FACULTY:

Tom Bowman
Tom Bowman is founder and chairman of Bowman Design Group, a design and project management firm specializing in exhibitions for trade shows, briefing centers, museums and high-profile public events. With over 25 years in the industry, Tom brings a wealth of experience in brand strategy, marketing communications, and new exhibit media. As a trusted advisor to leaders of global corporations and national cultural institutions, Tom is known for developing comprehensive communication strategies that deliver high performance results in the most cost-effective way. His team designed the international air show presence for major aerospace companies, rebranded a natural foods company, and introduced branding initiatives to the engineering-focused solar energy marketplace. In addition to creating award-winning exhibitions for the Marian Koshland Science Museum of the National Academy of Sciences and the Aquarium of the Pacific, Bowman Design Group has created sports marketing venues for the FIFA World Cup and the National Football League.

Connect with Tom Bowman:

 LinkedIn

Additional sessions presented by
Tom Bowman:
W328
Brand Strategy for a Brave New World




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