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Advanced Learning
Author's Executive Series
Field Trips
Green Series
Profiles in Excellence
Peer2Peer Roundtables
Workshop Intensives

Sunday, March 27
Monday, March 28
Tuesday, March 29
Wednesday, March 30
Thursday, March 31


David Saef
As GES’ Executive in charge of GES MarketWorks, David manages a team offering marketing and strategic services for corporate and organizer clients. Major services include strategies to grow and attract attendees, develop meaningful and memorable engagement pre- at- and post-show, develop and launch new brands, and help organizers and corporate marketers capitalize on best practices and the latest industry trends. Key clients include Boeing, Bell Helicopter, Pfizer, Boehringer Ingelheim, American Wind Energy Association, NAMA, and Texas Restaurant Association among others.
Managing Up - And Beyond
Half-Day Workshop: Creating a Win-Win With Your Organizer


Ian Sequeira
Ian Sequeira, Executive Vice President, Exhibit Surveys Inc., has been instrumental in ESI's international work, designing and managing research projects globally. He is a well-respected speaker at industry association events, and an active member in the International Association for Exhibition and Events (IAEE), Healthcare Convention Exhibitors Association (HCEA), Marketing Research Association (MRA) and CEIR. He also contributes to Exhibitor Magazine’s Annual “Trade Show Trends” article. Ian received a B.S. degree in Economics from Allegheny College, Meadville, PA., and an MBA from the American University in Washington D.C
Using Surveys to Measure Your Performance in Trade Shows and Events
Selecting the Right Shows: The Critical Decision
Using Surveys to Measure Your Performance in Trade Shows and Events
Selecting the Right Shows: The Critical Decision


Donna Shultz
Donna Shultz is CEO and President of Mirror Show Management, a major tradeshow, events and customer experience agency she co-founded in 1993. The company is a WBENC-certified woman owned business and recently launched an employee stock ownership plan (ESOP). Donna currently serves on the EDPA board of Directors, chairs the ACCESS Annual conference committee and is a platinum member of the Women Presidents’ Organization.
Profile In Excellence: Cisco: Delivering the Highest Level Customer Journey


Diane Silberstein, CMP
is president of Global Connections, providing marketing communications services for corporations both domestically and abroad. As a 20-year veteran of the industry, Silberstein is an author and frequent speaker on international trade show and event management as well as cross-cultural awareness.
Mastering the Meeting Maze
International Events: Expanding Your Global Reach
International Events: Expanding Your Global Reach


Todd Simon
Currently the Vice President of Client Services at Bradbury & Partners providing sales and marketing support for the company, Todd Simon is involved in outcome-based projects that include presentation and proposal development, technology integration, and client project oversight. Todd has extensive experience in the trade show and event industry and has been delivering sales and marketing programs for various companies for over 25 years.
Using Target Audience Profiles to Create Memorable Events that Drive Results
RFIs and RFPs: Asking the Right Questions - Choosing the Right Partner (A Supplier Perspective)


Martin Smith
For more than two decades, Martin (Marty) Smith, founder of BuyerBehaviorMETRICS (bbmgo), has helped dozens of trade shows and hundreds of trade show exhibitors realize millions of dollars in increased revenues and reduced costs. He is a Lean Six Sigma Master Black Belt Sensei who is considered to be the leading expert regarding the purchase experience and buying behavior marketing at trade shows. As part of his campaign to revolutionize the world of sales and marketing for trade shows, Smith has published three books, “The New Exhibitor,” “Orange Belt for Exhibitors” and “The Show Approach.”
Half-Day Workshop: Lean Six Sigma for Exhibitors


Travis Stanton
Travis Stanton, editor of EXHIBITOR magazine, plans the editorial calendar, works with contributing writers, edits and writes feature articles, and coordinates the content for each issue. His work as a writer and editor has earned him recognition from the Minnesota Magazine and Publications Association, the American Society of Business Publication Editors, Trade Association Business Publications International, and the Western Publications Association. Before coming to EXHIBITOR, Travis served as managing editor of Minneapolis-based Lavender Magazine, and as a brand manager for consumer trade shows and events.
The Best of the Best: Takeaways and Best Practices from Award-Winning Exhibits, Events, and Experiences


Holly Stevens
Holly Stevens is a Project Director for marketech360, an organization specializing in staff training and performance measurement. Holly is a veteran trade show expert bringing over 20 years experience in both corporate and convention marketing. Through her diverse background, experience, and MBA in Marketing, she is able to bring a unique perspective of continuous improvement to the trade show environment. She has presented at a variety of conferences, including HCEA 2010 where she conducted “Mixed Up Metrics”.
Half-Day Workshop: Overcoming the Fear of ROI
Small Booth and Budget with Big Results: Think Big, Don't Let Your Small Booth Keep You Down
Staffing is Key: Why Selecting the Right Staff and Giving Them the Right Tools is Your Secret to Exhibiting Success


Melanie Swanson, diamond level CTSM, CMP
Melanie Swanson, CTSM, Diamond Level, CMP, is the membership coordinator for the Wisconsin Historical Society, one of the top five family history centers in the nation. She has served on the EXHIBITOR Conference Advisory Board and is active in the CTSM program as an exam proctor, portfolio advisor, and member of the CTSM Ethics Committee. Melanie holds an MBA in Strategic Management from the University of Wisconsin-Madison.
From "Whoops!" to "WOW!"
Dealing with Distractions

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