REGISTER SEE YOU MARCH 4-8, 2012 EXHIBIT
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All 200+ Sessions
70 New Sessions
CTSM Required Sessions

BY LEARNING TRACK
Measurement & Results
Planning & Execution
Marketing & Communications
Corporate Events
Personal & Career
Exhibits & Experiences
Global

BY SPECIALTY
Advanced Learning
Author's Executive Series
Field Trips
Green Series
Profiles in Excellence
Peer2Peer Roundtables
Workshop Intensives

BY DAY
Sunday, March 27
Monday, March 28
Tuesday, March 29
Wednesday, March 30
Thursday, March 31
SPEAKERS


 

David Saef
As GES’ Executive in charge of GES MarketWorks, David manages a team offering marketing and strategic services for corporate and organizer clients. Major services include strategies to grow and attract attendees, develop meaningful and memorable engagement pre- at- and post-show, develop and launch new brands, and help organizers and corporate marketers capitalize on best practices and the latest industry trends. Key clients include Boeing, Bell Helicopter, Pfizer, Boehringer Ingelheim, American Wind Energy Association, NAMA, and Texas Restaurant Association among others.
  M619
Managing Up - And Beyond
  S604
Standout Sponsorships
  S215
The New SIM Era: Sales, IT and Marketing Collaborate to Drive Success

 

Ian Sequeira
Ian Sequeira, Executive Vice President, Exhibit Surveys Inc., has been instrumental in ESI's international work, designing and managing research projects globally. He is a well-respected speaker at industry association events, and an active member in the International Association for Exhibition and Events (IAEE), Healthcare Convention Exhibitors Association (HCEA), Marketing Research Association (MRA) and CEIR. He also contributes to Exhibitor Magazine’s Annual “Trade Show Trends” article. Ian received a B.S. degree in Economics from Allegheny College, Meadville, PA., and an MBA from the American University in Washington D.C
  W10515
Using Surveys to Measure Your Performance in Trade Shows and Events
  R20115
Selecting the Right Shows: The Critical Decision
  T10515
Using Surveys to Measure Your Performance in Trade Shows and Events
  M20115
Selecting the Right Shows: The Critical Decision

 

Diane Silberstein, CMP
is president of Global Connections, providing marketing communications services for corporations both domestically and abroad. As a 20-year veteran of the industry, Silberstein is an author and frequent speaker on international trade show and event management as well as cross-cultural awareness.
  R72215
International Events: Expanding Your Global Reach
  W72215
International Events: Expanding Your Global Reach
  W401
Mastering the Meeting Maze

 

Todd Simon
Currently the President of Perfect Pitch Productions LLC, Todd has been designing sales, marketing, and presentation programs for over 28 years. With a successful history of developing new business and deep relationships with hi-tech companies, Todd found a calling in the Corporate Communications industry specializing in presentation development and training. His experience includes the development of national and international integrated sales, marketing, and presentation programs for such clients as 3M, Nortel, IBM, RockTenn, Freeman, and many others. Combining these programs with audience acquisition and lead generation seminars Todd has become expert in the skills needed in CEM - the Customer Experience Marketing space.
  S217
RFP: The Naked Truth
  S216
Building a Better RFP
  M314
Using Target Audience Profiles to Create Memorable Events that Drive Results

 

Martin Smith
For more than two decades, Martin (Marty) Smith, founder of BuyerBehaviorMETRICS (bbmgo), has helped dozens of trade shows and hundreds of trade show exhibitors realize millions of dollars in increased revenues and reduced costs. He is a Lean Six Sigma Master Black Belt Sensei who is considered to be the leading expert regarding the purchase experience and buying behavior marketing at trade shows. As part of his campaign to revolutionize the world of sales and marketing for trade shows, Smith has published three books, “The New Exhibitor,” “Orange Belt for Exhibitors” and “The Show Approach.”
  S116
Lean Six Sigma for Exhibitors

 

Travis Stanton
Travis Stanton is the editor of EXHIBITOR Magazine, which boasts readers in more than 30 different countries and has been named among the top 20 business magazines in America. As editor, Travis travels the globe attending dozens of trade shows and events each year, ranging from recent World Expos in China and South Korea to the IFES World Summit in India, where he was a guest speaker. His work as a writer and editor has earned numerous awards including the 2007 Young Leader Award from the American Society of Business Publication Editors, and the 2011 Magazine of the Year award from the Minnesota Magazine and Publications Association.
  S621
What in the World: Global Trend Analysis

 

Holly Stevens
Holly Stevens is President & CEO of marketech360, an organization specializing in exhibitor staff training and performance measurement. Holly is a veteran trade show expert bringing over 25 years’ experience in both corporate and convention marketing. Through her diverse background, experience, and MBA in Marketing, she brings a unique perspective of continuous improvement to the trade show environment. She has presented at a variety of conferences, including HCEA, FastTrak and eTrak.
  T605
Think Big: Produce Impressive Results with a Small Booth and Budget
  S101
Overcoming the Fear of ROI
  M206
Staffing is Key: Achieve Success With the Right People and Tools
  S120
Maximize Your Return With Effective Staff Selection and Preparation

 

Melanie Swanson, diamond level CTSM, CMP
Melanie Swanson, CTSM, Diamond Level, CMP, is the membership coordinator for the Wisconsin Historical Society, one of the top five family history centers in the nation. She has served on the EXHIBITOR Conference Advisory Board and is active in the CTSM program as an exam proctor, portfolio advisor, and member of the CTSM Ethics Committee. Melanie holds an MBA in Strategic Management from the University of Wisconsin-Madison.
  T610
Dealing with Distractions
  S121
The Long Game: Strategies Beyond Mass Lead Gathering
  S209
Effective Sponsorship Elements: Get More Dazzle for Your Dollar
  S509
Ethics: What Every Exhibit and Event Professional Needs to Know
  R616
From "Whoops!" to "WOW!"



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