REGISTER SEE YOU MARCH 17-21, 2013 EXHIBIT
CTSM REQUIREMENTS

To fulfill the educational component of the certification program, the following 23 five-digit REQUIRED seminars must be taken, along with any five ELECTIVE (three-digit) seminars offered at EXHIBITOR conferences, for a total of 28 seminars. We recommend including session 514 “Preparing, Developing, and Submitting a Quality CTSM Portfolio” as one of the electives.

Measurement & Results 10512 Using Surveys to Measure Your Performance in Trade Shows and Events
10812 How to Measure the Value of Trade Show Participation
Planning & Execution 20112 Selecting the Right Shows: The Critical Decision
20212 Basic Project Management and Reporting Skills
20312 The Nuts and Bolts of Budgeting for Results
20412 Don’t Skip the Meetings — Pre, At and Post: Guideposts to Success
20612 Show Operation Basics — Part I: Pre-Show Planning*
20712 Exhibiting and the Law: What You Need to Know
20912 Show Operation Basics — Part II : On-Site Implementation*
21312 Beyond the Basics of Booth Selling
Marketing & Communications 30812 Business Marketing Strategies and Trade Shows**
31112 How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program
31212 Realizing Your Public Relations Potential***
31512 Integrated Marketing Communications
Corporate Events 41612 The Basics of Event Planning and Management
41712 The Basics of Event Logistics and Implementation
41912 Liquor Liability and the Law: What You Need to Know
Personal & Career 52112 Negotiating Skills to Win
52312 Communicating with Others: Essentials for Success
Exhibits & Experiences 61712 Graphics Boot Camp: The Basics Every Event Manager Should Know
61912 Exhibit Design — From Concept to Completion (offered only at EXHIBITOR2012)
62412 Green Trade Shows
Global 72012 Introductory Overview to Global Exhibiting

ONLY FOR CANDIDATES WITH FIVE OR MORE YEARS' INDUSTRY EXPERIENCE

SEMINAR
NUMBER		 SEMINARS THAT CANDIDATES WITH
FIVE OR MORE YEARS OF EXPERIENCE MAY
OPT OUT OF
APPROVED
CHOICES
20212
20612
20912		 Basic Project Management and Reporting Skills
Show Operation Basics — Part I: Pre-Show Planning*
Show Operation Basics — Part II : On-Site Implementation*		 111, 116, 208, 305, 314, 406, 408, 416, 511, 612/613, 622, 708, 710, 711/712
31212 Realizing Your Public Relations Potential*** 305, 314
41612
41712 		The Basics of Event Planning and Management
The Basics of Event Logistics and Implementation
 406, 408, 416
61712 Graphics Boot Camp: What Every Event Manager Should Know 612/613, 622
72012 Introductory Overview to Global Exhibiting 708, 710, 711/712

Special Note for Candidates with Five or More Years Experience:
The approved options are designated throughout the brochure with the symbol CTSM 5. Visit www.CTSM.com and click on “Seminar Option Requests” under “Candidate Services” to obtain program director’s approval. 		Special Notes:

* If the Sunday All-Day Workshop “Trade Show Rookies Quick-Start Program” (S201) is taken, sessions 20612 and 20912 do not need to be taken.
**Session may be waived by candidates with a marketing degree, and replaced with an elective.
*** Not offered at EXHIBITOR2012. Any candidate who needs this seminar should complete a “Seminar Option Request” online at www.CTSM.com and select one of the approved 5+ options (305, 314) in its place.

CTSM required seminars will be offered at either EXHIBITORFastTrak conferences or online through EXHIBITOR eTrak.

These sessions will be most beneficial if taken in order:
20612 followed by 20912, 41612 followed by 41712, 20712 followed by 41912.

Receive credit
To receive credit on your transcript, be sure to take the quizzes online at CTSM.com for each of your sessions taken. Instructions are found with the quiz sheet distributed after class. Quizzes must be taken within two weeks following EXHIBITOR2012. Save all of your seminar handouts. You will need them to prepare for the final exam.


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