REGISTER SEE YOU MARCH 17-21, 2013 EXHIBIT
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75 New Sessions
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Sunday, March 4
Monday, March 5
Tuesday, March 6
Wednesday, March 7
Thursday, March 8

 MONDAY  3:45 PM - 5:15 PM

Learning Track:
Planning & Execution   

M206 
Staffing is Key: Achieve Success With the Right People and Tools

Too often, trade show marketers focus on the details of exhibiting and fail to consider the importance of choosing the right booth staff. As a result, we fall short, engaging in lesser quality conversations and delivering fewer or less qualified leads. Don’t use the show attendance turnout or your exhibit’s location as a scapegoat. Selecting and positioning the right staff is critical to your success. Learn to:

•  Understand the correct criteria to use when selecting staff

•  Identify important tools your staff needs to be successful

•  Motivate your staff to deliver their best performance


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FACULTY:

Holly Stevens
Holly Stevens is President & CEO of marketech360, an organization specializing in exhibitor staff training and performance measurement. Holly is a veteran trade show expert bringing over 25 years’ experience in both corporate and convention marketing. Through her diverse background, experience, and MBA in Marketing, she brings a unique perspective of continuous improvement to the trade show environment. She has presented at a variety of conferences, including HCEA, FastTrak and eTrak.

Additional sessions presented by
Holly Stevens:
S101
Overcoming the Fear of ROI

T605
Think Big: Produce Impressive Results with a Small Booth and Budget

S120
Maximize Your Return With Effective Staff Selection and Preparation





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