REGISTER SEE YOU MARCH 17-21, 2013 EXHIBIT
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Sunday, March 4
Monday, March 5
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 MONDAY  8:00 AM - 9:30 AM

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Marketing & Communications   
   NEW!  

M312 
Best Practices for Your Direct Mail Marketing

Direct Mail (DM) is a powerful event marketing tool that can be used to drive attendees to your booth, improve overall attendance and follow-up with prospects. DM has a lower cost-per-customer acquisition than email and over 20X the response rate (Source: 2013 DMA Statistical Fact Book). Join us to learn how to integrate DM into your marketing mix to create an effective, multi-channel program that ramps-up your ROI. Learn to:

•  Determine your program goals and objectives

•  Select the right, targeted lists

•  Integrate DM with other event marketing tactics

•  Create impactful messaging that will help achieve goals


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FACULTY:

Keith Goodman
With 20+ years of industry experience, Keith Goodman is a leader in direct mail marketing. Passionate about educating professionals, he has shared his powerful methods at various speaking engagements nationwide. Currently, Keith serves as VP of Corporate Solutions for Modern Postcard, a high quality provider of direct mail products and services.

Connect with Keith Goodman:

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 Twitter

 Speaker's Blog





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