REGISTER SEE YOU MARCH 17-21, 2013 EXHIBIT
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75 New Sessions
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Sunday, March 4
Monday, March 5
Tuesday, March 6
Wednesday, March 7
Thursday, March 8

 MONDAY  8:00 AM - 9:30 AM

Learning Track:
Marketing & Communications   

M314 
Using Target Audience Profiles to Create Memorable Events that Drive Results

The more targeted and pertinent your program, the more effective it will be. This session starts with the “hows” and “whys” of creating a target audience profile, then explores how to use that profile to create a targeted event that motivates attendees to action. Learn:

•  How to create a target audience profile

•  The means to gather information

•  How to use hot buttons and personality profiles to create a program that connects with your target audience

•  To transition your attendee into your sales process

Content will include case studies illustrating how companies translated target audience profiles into targeted event marketing programs.

CTSM Candidates with 5 or more years of experience may take this seminar in place of certain five-digit required seminars, with prior approval.

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FACULTY:

Todd Simon
Currently the Vice President of Client Services at Bradbury & Partners providing sales and marketing support for the company, Todd Simon is involved in outcome-based projects that include presentation and proposal development, technology integration, and client project oversight. Todd has extensive experience in the trade show and event industry and has been delivering sales and marketing programs for various companies for over 25 years.

Additional sessions presented by
Todd Simon:
T216
RFIs and RFPs: Asking the Right Questions - Choosing the Right Partner (A Supplier Perspective)





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