REGISTER SEE YOU MARCH 17-21, 2013 EXHIBIT
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75 New Sessions
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Sunday, March 4
Monday, March 5
Tuesday, March 6
Wednesday, March 7
Thursday, March 8

 MONDAY  3:45 PM - 5:15 PM

Learning Track:
Marketing & Communications   
Advanced Learning

M316 ADVANCED LEARNING SESSION:
Exhibit Thinking 2.0

It’s “not your daddy’s trade show” anymore. Times have changed, and your trade show campaigns must change in light of today's new business paradigms. What do you need to know to re-vamp your thinking? What "sacred cows" should you slaughter, and which should you keep? Think strategic, smart and above what 95% of exhibitors are now doing. Learn how to think intelligently, removing boundaries (real and artificial) that limit continuing success.

•  Learn the fundamental value drivers that work in all trade shows

•  Understand your role in the big picture to exert more influence on all industry players

•  Learn how to rise above what 95% of exhibitors are now doing (or rather, not doing)


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FACULTY:

Bob Milam, (CTSM candidate)
Trade Show Bob is Tango's trade show guy - the one you call when the people who lead your exhibit efforts need a boost. A past winner of EXHIBITOR Magazine's All-Star Award, he knows a thing or two about trade show performance. Bob has produced winning exhibit campaigns for the food ingredients, super-computing, non-profit fund raising and computer graphics industries. Currently a contributing columnist to EXHIBITOR magazine, Bob loves to see companies' exhibit programs blossom under the leadership of competent and confident Exhibit Managers.

Connect with Bob Milam:

 LinkedIn

 Twitter

 Speaker's Blog

 Facebook

Additional sessions presented by
Bob Milam:
R30814
Business Marketing Strategies and Trade Shows

W30814
Business Marketing Strategies and Trade Shows

W217
Improving Exhibiting Effectiveness: Lessons From Over 10,000 Exhibitor Evaluations

T610
Dealing with Distractions





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