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Sunday, March 4
Monday, March 5
Tuesday, March 6
Wednesday, March 7
Thursday, March 8

 MONDAY  10:00 AM - 11:30 AM

Learning Track:
Marketing & Communications   

Healthcare Exhibiting: Meet The Challenges

FDA, CMS, PPSA and state laws are just the tip of the iceberg when it comes to what makes healthcare exhibiting different and challenging. Ensure your success as a healthcare marketer by understanding this unique, rapidly changing environment. Our panel of seasoned pros will discuss challenges, present solutions and share case studies. Learn:

•  How the Sunshine Act has changed how we do business with healthcare professionals

•  Legal and regulatory marketing constraints

•  How to compliantly discuss products pending FDA approval

•  Collection and reporting of NPI numbers and transfers of value

•  Aggregate spend

•  When a guest is not a "guest" - engaging HCPs compliantly

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Diane Benson, CTSM, Diamond Level
Diane E. Benson, CTSM Diamond Americas Exhibits Leader GE Healthcare Diane’s 25+ year career in trade show marketing spans both the exhibitor and supplier sides of this industry. Currently President of HCEA and a member of EXHIBITOR magazine’s Editorial Advisory Board, Diane holds a BS degree in Business Marketing from the University of Phoenix. As one of the earliest CTSM’s in the industry, Diane was awarded her Diamond upgrade in 2012, and is currently one of only seven Diamond-level CTSM’s in the world. Diane has previously presented at EXHIBITOR, HCEA, TS2, IAEE, and the ExL Pharma’s Pharmaceutical Meeting Planners Summit.

Additional sessions presented by
Diane Benson:
Ethics: What Every Exhibit and Event Professional Needs to Know

Jacqueline Beaulieu
Jacqueline Beaulieu is a seasoned professional with a wealth of healthcare industry specific knowledge and experience. As Executive Director, Healthcare Education & Events at BlueHive Strategic Environments, she educates and is a resource for information for those working in healthcare conventions, medical meetings and healthcare exhibit marketing.

Sue Huff
Sue Huff, Director, Global Conventions, Medtronic, Inc. has been in the convention field for almost 30 years. Sue is currently President of the Healthcare Convention & Exhibitors Association (HCEA) and serves on its board. She is also a member of the Exhibit Industry Council (EIC), and the All Industry Summit.

NeKeta Argrow
As an event marketer, NeKeta has held positions managing large scale event and exhibit programs in the IT, medical device and pharmaceutical industries for over 15 years. She is currently the Manager of Global Conventions at Alcon Laboratories leading face-to-face marketing strategies that create the “Alcon Experience” worldwide. NeKeta holds a BA in Communications from the University of Colorado and currently serves on the Board of Directors of the Healthcare Convention & Exhibitors Association (HCEA).

  Exhibitor Media Group websites: EXHIBITOR MagazineFind It - MarketplaceExhibitor eTrakExhibitorFastTrakCertified Trade Show MarketerGRAVITY FREE
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