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Today, standing out and engaging your audience are more important than ever. What makes your events and marketing programs different, unique and must-attend events? Learning the principles of breakthrough branding will show you how to create events and marketing that truly engage your audience. In this session, you will discover how to:
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| • | Find fresh event and marketing ideas
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| • | Position your events advantageously in the marketplace
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| • | Develop catch names, phrases and themes for marketing your events
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| • | Use social media to involve people in your events, products and services
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