REGISTER SEE YOU MARCH 17-21, 2013 EXHIBIT
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75 New Sessions
CTSM Required Sessions

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Sunday, March 4
Monday, March 5
Tuesday, March 6
Wednesday, March 7
Thursday, March 8

 MONDAY  8:00 AM - 9:30 AM

Learning Track:
Corporate Events   
   NEW!  

M402 
Event Marketing: Building Buzz with Social Media

Even if you know you should be using social media to build attendance and buzz around your event, you may still not be sure how to do it effectively. This session presents a case study that demonstrates how one organization ramped up their social marketing efforts and the subsequent results, including:

•  How to choose the right social media platform(s)

•  The importance of, and creating, a social market media plan

•  How to generate buzz before, during and after the event

•  Strategies for gaining new followers/likes/readers

•  Checking in and measuring results

•  Hire out or DIY?


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FACULTY:

Susan Brauer, CME
With more than 20 years of experience in face-to-face marketing, Susan has presented numerous programs and workshops over the years to help exhibitors and event marketers achieve more results-oriented programs. Susan's passion is to help organizations maximize their efforts by working with them to help build measurable strategies to achieve ongoing face-to-face marketing success.

Connect with Susan Brauer:

 Twitter

 LinkedIn

Additional sessions presented by
Susan Brauer:
T417
Building a Roadmap to a Successful Event




Melissa Harrison
Melissa Harrison is CEO at Allee, a content marketing and branding company. Named a 2012 “Mover & Shaker” by the Star Tribune, Melissa has more than a decade of experience in content management and strategy, branding and design, working with organizations to build strategic social media and online content strategies.

Connect with Melissa Harrison:

 Twitter

 Facebook

 LinkedIn





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