REGISTER SEE YOU MARCH 17-21, 2013 EXHIBIT
VIEW
Shopping Cart / Schedule
All 220+ Sessions
75 New Sessions
CTSM Required Sessions

BY LEARNING TRACK
Measurement & Results
Planning & Execution
Marketing & Communications
Corporate Events
Personal & Career
Exhibits & Experiences
Global

BY SPECIALTY
Advanced Learning
Author's Executive Series
Field Trips
Profiles in Excellence
Peer2Peer Roundtables
Workshop Intensives

BY DAY
Sunday, March 4
Monday, March 5
Tuesday, March 6
Wednesday, March 7
Thursday, March 8

 MONDAY  8:00 AM - 9:30 AM

Learning Track:
Corporate Events   
   NEW!  

M404 
Do You Understand the Big Picture? How to Think From a Program Perspective

Singular events make an impact, but a holistic, cumulative event program nurtures and enhances your relationship with your audience. Join us as we step back and assess your event program from a 50,000-foot perspective. You just might discover opportunity. Learn to:

•  Understand the sales cycles created by events

•  Play to the motivations and engagement preferences of your constituents

•  Leverage the similarities in effect between targeted events and large conferences

•  Apply effective tracking to prove ROI and impact on the bottom line


Add this session
to my schedule
Share this session:
Share

FACULTY:

Jason Thomas, CTSM
For over 15 years, Jason has been involved in the event industry. First trade shows for the scientific instruments field, then event marketing for the entertainment and higher education sectors. Event marketing on a massive scale; Jason now oversees the event marketing strategies for three universities.

Connect with Jason Thomas:

 LinkedIn





  Exhibitor Media Group websites: EXHIBITOR MagazineFind It - MarketplaceExhibitor eTrakExhibitorFastTrakCertified Trade Show MarketerGRAVITY FREE
© Copyright EXHIBITOR Magazine, 206 South Broadway, Suite 745, Rochester, MN 55904     Privacy Stay up to date with the 2012 Show Newsletter. Need help? Ask Scott.