REGISTER SEE YOU MARCH 17-21, 2013 EXHIBIT
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• Sunday, March 4
• Monday, March 5
• Tuesday, March 6
• Wednesday, March 7
• Thursday, March 8

 MONDAY  3:45 PM - 5:15 PM

Learning Track:
Corporate Events    		Advanced Learning

M414 ADVANCED LEARNING SESSION:
Steps for Developing an Event Strategy that Matches Your Company's Business Priorities

This session is intended for senior-level event marketers tasked with making strategic event-mix and investment decisions. We will include real-world case studies and will be highly interactive, so come prepared with your specific event strategy questions and challenges to discuss. Learn how to:

•  Connect event strategy and investment decisions with your company’s priorities

•  Develop a strategy for the right selection of trade shows and proprietary events

•  Make informed, defensible event strategy decisions


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FACULTY:

Dax Callner
 Dax Callner is a strategist who has led planning teams at Momentum Worldwide and Jack Morton Worldwide. In August of 2012 he co-founded Crux (www.cruxww.com), a marketing consultancy that specializes in experiential, digital and social strategy. Callner has over 15 years of experience developing B2B and consumer initiatives for P&G, General Mills, American Express, Pitney Bowes, The Home Depot, Microsoft, Intel, eBay and many others. He's currently writing a book focused on social archetypes.

Connect with Dax Callner:

  LinkedIn

Additional sessions presented by
Dax Callner:
 S208
Half-Day Workshop & Advanced Learning Session: Using Information, Intelligence, and Politics to Effectively Plan Your Trade Show Program

M326
Advanced Learning Session: Socialgraphics: Inspiring Trade Show Visitors To Share Your Content Across Their Social Networks




Skip Cox
 is president of Exhibit Surveys Inc., a marketing research and consulting organization for the exposition and event marketing industry. Cox's early contributions to exhibit research were studies of memorability and the effect of booth location on exhibit performance. He now focuses his attention on new diagnostic tools for event managers.

Additional sessions presented by
Skip Cox:
 T123
Authors Executive Series: ROI Measurement and Analysis Techniques





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