REGISTER SEE YOU MARCH 17-21, 2013 EXHIBIT
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75 New Sessions
CTSM Required Sessions

BY LEARNING TRACK
Measurement & Results
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Exhibits & Experiences
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Advanced Learning
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Sunday, March 4
Monday, March 5
Tuesday, March 6
Wednesday, March 7
Thursday, March 8

 MONDAY  3:45 PM - 5:15 PM

Learning Track:
Exhibits & Experiences   

M605 
Think Big: Produce Impressive Results with a Small Booth and Budget

Afraid that with your small booth and budget you won’t be able to deliver big impact or results? Concerned that your exhibit will get lost on the trade show floor? This session will teach you how to create impact, visibility and memorability for your small exhibit—at little or no cost. You will learn:

•  How to stand out as a small exhibitor

•  The key to selecting the right booth space

•  Why your exhibit staff is critical to making your exhibit stand out

•  Why pre-show briefings are important

•  How to connect with your audience before, during and after the show

•  How to make the most of your exhibit engagement


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FACULTY:

Holly Stevens
Holly Stevens is President & CEO of marketech360, an organization specializing in exhibitor staff training and performance measurement. Holly is a veteran trade show expert bringing over 25 years’ experience in both corporate and convention marketing. Through her diverse background, experience, and MBA in Marketing, she brings a unique perspective of continuous improvement to the trade show environment. She has presented at a variety of conferences, including HCEA, FastTrak and eTrak.

Additional sessions presented by
Holly Stevens:
S101
Overcoming the Fear of ROI

M206
Staffing is Key: Achieve Success with the Right People and Tools

T120
Maximize Your Return with Effective Staff Selection and Preparation





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