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How do you really appeal to prospective customers? Buyers don’t want to encounter humdrum booths and they don’t want overly contrived pitches either. In this session, author Jim Gilmore will draw from his book, "Authenticity," to:
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| • | Discuss the role of authenticity in creating favorable impressions
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| • | Define five genres of authenticity useful in designing your exhibits and events
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| • | Outline two standards of authenticity to be sure to consider as well
Learn about the thinking that TIME magazine called one of the “10 ideas changing the world.” Join in applying the lessons learned to your specific business exhibits and events.
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